Steven Yi

Insider Reports History

Identity Names, identifiers, and filing context for this profile. 1 identity field
Reporting-owner location
Los Angeles, CA
SEC source record Original filing metadata and source links for verification. 1 source field
Latest reporting-owner signature
/s/ Jeffrey B. Coyne
Source: Latest parsed Forms 3/4/5 signature
Source evidence Original filing metadata and source links for verification. 1 source field
Transaction source note
Rows are grouped by transaction date from the original SEC filing. Open the aggregated insider activity page to review issuer-level activity across dates.

Reported holdings for Steven Yi

Form 4 holding CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER, Director

MediaAlpha, Inc.

Security class
Class A Common Stock
Shares / value
2,387,690
Estimated value
$30,177,536
Report date
03 Aug 2026
Price
$12.64
Ownership
Direct
Form 4 holding CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER, Director

MediaAlpha, Inc.

Security class
Restricted Stock Units
Shares / value
0
Estimated value
$935,177
Report date
15 Feb 2026
Price
$12.78
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount
Form 4 holding CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER, Director

MediaAlpha, Inc.

Security class
Performance Restricted Stock Units (2026 PRSUs)
Shares / value
149,550
Estimated value
Report date
15 Mar 2026
Price
Ownership
Direct
Underlying class
Class A Common Stock
Underlying amount

Insider Reports Filed by Steven Yi

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