Steven Yi - 30 Jun 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
30 Jun 2021
Net transactions value
-$1,858,889
Form type
4
Filing time
02 Jul 2021, 19:04:58 UTC
Previous filing
28 May 2021
Next filing
09 Jul 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $325,941 -7,664 -3.4% $42.53 215,013 30 Jun 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale $226,343 -5,235 -2.4% $43.24 209,778 30 Jun 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale $432,572 -10,546 -5% $41.02 199,232 01 Jul 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale $274,605 -6,555 -3.3% $41.89 192,677 01 Jul 2021 Direct F1, F5
transaction MAX Class A Common Stock Sale $368,130 -9,329 -4.8% $39.46 183,348 02 Jul 2021 Direct F1, F6
transaction MAX Class A Common Stock Sale $159,423 -3,929 -2.1% $40.58 179,419 02 Jul 2021 Direct F1, F7
transaction MAX Class A Common Stock Sale $71,875 -1,742 -0.97% $41.26 177,677 02 Jul 2021 Direct F1, F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.09 to $42.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.04 to $43.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.45 to $41.44 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.45 to $42.27 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $39.08 to $39.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F8 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.11 to $41.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER