Steven Yi - Jun 30, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Signature: /s/ Lance Martinez, attorney-in-fact
Stock symbol: MAX
Transactions as of: Jun 30, 2021
Transactions value $: -$1,858,889
Form type: 4
Date filed: 7/2/2021, 07:04 PM
Previous filing: May 28, 2021
Next filing: Jul 9, 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Sale	-$326K	-7.66K	-3.44%	$42.53	215K	Jun 30, 2021	Direct	F1, F2
transaction	MAX	Class A Common Stock	Sale	-$226K	-5.24K	-2.43%	$43.24	210K	Jun 30, 2021	Direct	F1, F3
transaction	MAX	Class A Common Stock	Sale	-$433K	-10.5K	-5.03%	$41.02	199K	Jul 1, 2021	Direct	F1, F4
transaction	MAX	Class A Common Stock	Sale	-$275K	-6.56K	-3.29%	$41.89	193K	Jul 1, 2021	Direct	F1, F5
transaction	MAX	Class A Common Stock	Sale	-$368K	-9.33K	-4.84%	$39.46	183K	Jul 2, 2021	Direct	F1, F6
transaction	MAX	Class A Common Stock	Sale	-$159K	-3.93K	-2.14%	$40.58	179K	Jul 2, 2021	Direct	F1, F7
transaction	MAX	Class A Common Stock	Sale	-$71.9K	-1.74K	-0.97%	$41.26	178K	Jul 2, 2021	Direct	F1, F8

Showing 1 to 7 of 7 entries

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.09 to $42.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.04 to $43.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.45 to $41.44 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.45 to $42.27 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $39.08 to $39.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F8	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.11 to $41.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER