Steven Yi - Jun 30, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Jun 30, 2021
Transactions value $
-$1,858,889
Form type
4
Date filed
7/2/2021, 07:04 PM
Previous filing
May 28, 2021
Next filing
Jul 9, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$326K -7.66K -3.44% $42.53 215K Jun 30, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$226K -5.24K -2.43% $43.24 210K Jun 30, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$433K -10.5K -5.03% $41.02 199K Jul 1, 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale -$275K -6.56K -3.29% $41.89 193K Jul 1, 2021 Direct F1, F5
transaction MAX Class A Common Stock Sale -$368K -9.33K -4.84% $39.46 183K Jul 2, 2021 Direct F1, F6
transaction MAX Class A Common Stock Sale -$159K -3.93K -2.14% $40.58 179K Jul 2, 2021 Direct F1, F7
transaction MAX Class A Common Stock Sale -$71.9K -1.74K -0.97% $41.26 178K Jul 2, 2021 Direct F1, F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.09 to $42.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.04 to $43.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.45 to $41.44 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.45 to $42.27 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $39.08 to $39.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F8 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.11 to $41.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER