Steven Yi - Oct 30, 2024 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Signature
/s/ Jeffrey B. Coyne
Stock symbol
MAX
Transactions as of
Oct 30, 2024
Transactions value $
-$1,487,750
Form type
4
Date filed
11/1/2024, 08:27 PM
Previous filing
Aug 15, 2024
Next filing
Nov 18, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$1.49M -72K -3.02% $20.66 2.31M Oct 30, 2024 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person in May 2024 to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $20.045 to $20.90 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER