Steven Yi - Jul 14, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Signature: /s/ Lance Martinez, attorney-in-fact
Stock symbol: MAX
Transactions as of: Jul 14, 2021
Transactions value $: -$696,773
Form type: 4
Date filed: 7/16/2021, 07:16 PM
Previous filing: Jul 9, 2021
Next filing: Aug 3, 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Sale	-$484K	-14.9K	-11.23%	$32.49	118K	Jul 14, 2021	Direct	F1, F2
transaction	MAX	Class A Common Stock	Sale	-$3.31K	-100	-0.08%	$33.11	118K	Jul 14, 2021	Direct	F1
transaction	MAX	Class A Common Stock	Sale	-$209K	-6.47K	-5.49%	$32.38	111K	Jul 15, 2021	Direct	F1, F3

Showing 1 to 3 of 3 entries

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.
F2	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.06 to $33.02 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.00 to $32.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER