Steven Yi - 15 Feb 2026 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Reporting relationship: CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Issuer ticker: MAX
Reported as of: 15 Feb 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 17 Feb 2026, 21:23:14 UTC
Prior SEC filing: 11 Feb 2026
Next SEC filing: 19 Feb 2026
Source filing: View source filing
Reporting owner signature: /s/ Jeffrey B. Coyne

Key filing fact

Steven Yi filed Form 4 for MediaAlpha, Inc. (MAX) on 17 Feb 2026.

Key facts

This page summarizes Steven Yi's Form 4 filing for MediaAlpha, Inc. (MAX).
2 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 17 Feb 2026, 21:23.

Change

Previous filing in this sequence was filed on 11 Feb 2026.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001829946 Primary reporting owner

Yi Steven

Relationship: CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Address: C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES
Signature: /s/ Jeffrey B. Coyne
Signature date: 17 Feb 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

MAX transaction

Class A Common Stock

Options Exercise

Transaction value: $0
Shares: +18,294
Change %: +0.68%
Price: $0.000000
Shares after: 2,721,624
Date: 15 Feb 2026
Ownership: Direct
Footnotes: F1

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

MAX transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value: $0
Shares: -18,294
Change %: -100%
Price: $0.000000
Shares after: 0
Date: 15 Feb 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 18,294
Exercise price
Footnotes: F2, F3

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 3 footnotes

Footnote F1

One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

Footnote F2

Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.

Footnote F3

One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest in equal quarterly installments through February 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

SEC remarks

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER