Steven Yi - 15 Mar 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 Mar 2025
Transactions value $
$0
Form type
4
Filing time
18 Mar 2025, 18:01:05 UTC
Previous filing
18 Feb 2025
Next filing
16 May 2025

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Award $0 +607K +26.25% $0.00 2.92M 15 Mar 2025 Direct F1
transaction MAX Class A Common Stock Award $0 +26.2K +0.9% $0.00 2.94M 15 Mar 2025 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2025 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
F2 Consists of additional shares issued to the Reporting Person pursuant to the vesting and settlement of performance-based restricted stock units ("PRSUs") granted to the Reporting Person on 3/15/2024 under the Issuer's Omnibus Incentive Plan, which were initially reported in a Form 4 filed 3/19/2024. Vesting of such PRSUs was based on the achievement of certain financial measures determined by the Issuer's Compensation Committee (the "Committee"), and based on the Committee's determination of actual achievement of such measures, 69,999 Class A common shares were earned and settled under the terms of such PRSUs.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER