Insider Transactions Reported by 27 Insiders of Sally Beauty Holdings, Inc.

Symbol
SBH on NYSE
Location
Plano, TX

Insiders trading volume in the past year

Sally Beauty Holdings, Inc. executives and other stock owners filed with the SEC include:

Name Relationship Holdings Value Past Year Net Change Change % Report Date
Denise Paulonis President & CEO, Director $11,241,251 +$52,830 +0.47% 15 Nov 2025
Christian A. Brickman President & CEO, Director $6,390,148 30 Sep 2021
John A. Miller Director $4,373,080 26 Jan 2023
Edward W. Rabin Director $3,435,929 26 Jan 2023
Marlo Michelle Cormier Platz Svp & Cfo $2,488,540 15 Nov 2025
Marshall E. Eisenberg Director $2,408,849 26 Jan 2023
Mark Gregory Spinks President Beauty Systems Group $2,302,735 15 Nov 2025
Robert R. Mcmaster Director $2,279,353 26 Jan 2023
John Howard Goss Jr. SVP & President Sally Beauty $2,111,419 15 Nov 2025
Scott C. Sherman SVP, CLO and CHRO $1,239,790 -$244,086 -16% 01 Dec 2025
Pamela K. Kohn SVP, Chief Merchandising Officer $1,014,658 15 Nov 2021
Mary Beth Beth Edwards SVP, Chief Transformation & Business Services Officer $950,058 15 Nov 2024
Dorlisa K. Flur Director $814,793 22 Jan 2026
Linda Heasley Director $807,278 25 Jan 2024
Jeffrey N. Boyer Director $605,483 22 Jan 2026
John M. Henrich SVP, Gen Counsel & Secretary $564,779 15 Nov 2023
Rachel Rothe Bishop Director $516,657 22 Jan 2026
Kim McIntosh Gvp, Controller & Cao $453,042 -$92,698 -17% 11 Dec 2025
Lawrence Molloy Director $427,831 22 Jan 2026
Susan R. Mulder Director $401,669 28 Jan 2022
Diana Sue Ferguson Director $305,668 +$30,049 +11% 22 Jan 2026
Timothy R. Baer Director $298,521 28 Jan 2022
Debra Golding Perelman Director $241,580 +$31,011 +15% 22 Jan 2026
James M. Head Director $210,569 22 Jan 2026
Erin Nealy Cox Director $210,569 22 Jan 2026
James Grant Conroy Director $179,328 24 Jan 2025
Max R. Rangel Director $49,239 +$49,239 22 Jan 2026

Recent Insider Transactions by Companies or Individuals for Sally Beauty Holdings, Inc.

Insider Symbol Class Transaction % Value $ * Price $ Shares Shares Owned Date Ownership
Max R. Rangel SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
James M. Head SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
Erin Nealy Cox SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
Rachel Rothe Bishop SBH Common Stock Options Exercise 67% 14,532 36,231 22 Jan 2026 Direct
Rachel Rothe Bishop SBH Restricted Stock Units Options Exercise -100% -14,532 0 22 Jan 2026 Direct
Rachel Rothe Bishop SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
Debra Golding Perelman SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
Lawrence Molloy SBH Common Stock Options Exercise 93.9% 14,532 30,002 22 Jan 2026 Direct
Lawrence Molloy SBH Restricted Stock Units Options Exercise -100% -14,532 0 22 Jan 2026 Direct
Lawrence Molloy SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
Dorlisa K. Flur SBH Common Stock Options Exercise 34.1% 14,532 57,138 22 Jan 2026 Direct
Dorlisa K. Flur SBH Restricted Stock Units Options Exercise -100% -14,532 0 22 Jan 2026 Direct
Dorlisa K. Flur SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
Diana Sue Ferguson SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
Jeffrey N. Boyer SBH Common Stock Options Exercise 52% 14,532 42,460 22 Jan 2026 Direct
Jeffrey N. Boyer SBH Restricted Stock Units Options Exercise -100% -14,532 0 22 Jan 2026 Direct
Jeffrey N. Boyer SBH Restricted Stock Units Award 9,975 9,975 22 Jan 2026 Direct
Kim McIntosh SBH Common Stock Sale -21.7% $92,698 $15.71 -5,900 21,295 11 Dec 2025 Direct
Scott C. Sherman SBH Common Stock Sale -20.7% $244,086 $16.27 -15,000 57,585 01 Dec 2025 Direct
Kim McIntosh SBH Common Stock Tax liability -18.7% -6,272 27,195 15 Nov 2025 Direct
Kim McIntosh SBH Common Stock Options Exercise 100.6% 16,782 33,467 15 Nov 2025 Direct
Kim McIntosh SBH Restricted Stock Units (1), (5) Options Exercise -100% -3,525 0 15 Nov 2025 Direct
Kim McIntosh SBH Restricted Stock Units (1) Options Exercise -100% -10,421 0 15 Nov 2025 Direct
Kim McIntosh SBH Restricted Stock Units Options Exercise -33.3% -2,836 5,673 15 Nov 2025 Direct
Scott C. Sherman SBH Common Stock Tax liability -19.9% -17,984 72,585 15 Nov 2025 Direct
Scott C. Sherman SBH Common Stock Options Exercise 113.4% 48,138 90,569 15 Nov 2025 Direct
Scott C. Sherman SBH Restricted Stock Units (1), (5) Options Exercise -100% -10,134 0 15 Nov 2025 Direct
Scott C. Sherman SBH Restricted Stock Units (1) Options Exercise -100% -28,549 0 15 Nov 2025 Direct
Scott C. Sherman SBH Restricted Stock Units Options Exercise -33.3% -9,455 18,911 15 Nov 2025 Direct
Mark Gregory Spinks SBH Common Stock Tax liability -16% -24,657 128,976 15 Nov 2025 Direct
Mark Gregory Spinks SBH Common Stock Options Exercise 66,007 15,633 15 Nov 2025 Direct
Mark Gregory Spinks SBH Restricted Stock Units (1), (5) Options Exercise -100% -13,218 0 15 Nov 2025 Direct
Mark Gregory Spinks SBH Restricted Stock Units (1) Options Exercise -100% -40,182 0 15 Nov 2025 Direct
Mark Gregory Spinks SBH Restricted Stock Units Options Exercise -33.3% -12,607 25,214 15 Nov 2025 Direct
John Howard Goss Jr. SBH Common Stock Tax liability -17.6% -24,657 115,484 15 Nov 2025 Direct
John Howard Goss Jr. SBH Common Stock Options Exercise 89% 66,007 140,141 15 Nov 2025 Direct
John Howard Goss Jr. SBH Restricted Stock Units (1), (5) Options Exercise -100% -13,218 0 15 Nov 2025 Direct
John Howard Goss Jr. SBH Restricted Stock Units (1) Options Exercise -100% -40,182 0 15 Nov 2025 Direct
John Howard Goss Jr. SBH Restricted Stock Units Options Exercise -33.3% -12,607 25,214 15 Nov 2025 Direct
Marlo Michelle Cormier Platz SBH Common Stock Tax liability -17.4% -29,087 138,145 15 Nov 2025 Direct
Marlo Michelle Cormier Platz SBH Common Stock Options Exercise 86.4% 77,496 167,232 15 Nov 2025 Direct
Marlo Michelle Cormier Platz SBH Restricted Stock Units (1), (5) Options Exercise -100% -16,742 0 15 Nov 2025 Direct
Marlo Michelle Cormier Platz SBH Restricted Stock Units (1) Options Exercise -100% -48,147 0 15 Nov 2025 Direct
Marlo Michelle Cormier Platz SBH Restricted Stock Units Options Exercise -33.3% -12,607 25,214 15 Nov 2025 Direct
Denise Paulonis SBH Common Stock Tax liability -20.2% -153,547 607,103 15 Nov 2025 Direct
Denise Paulonis SBH Common Stock Options Exercise 90.7% 361,697 760,650 15 Nov 2025 Direct
Denise Paulonis SBH Restricted Stock Units (1), (5) Options Exercise -100% -83,705 0 15 Nov 2025 Direct
Denise Paulonis SBH Restricted Stock Units (1) Options Exercise -100% -240,741 0 15 Nov 2025 Direct
Kim McIntosh SBH Restricted Stock Units (1) Award 15,127 9,528 05 Nov 2025 Direct
Kim McIntosh SBH Restricted Stock Units Award 3,235 3,235 05 Nov 2025 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.