Sally Beauty Holdings, Inc.

Ownership Transactions Reported by 25 Insiders

	Insiders	Shares	%	Avg Price	Total $
Buys	1	+4K	28.6%	$11.29	+$45.2K
Sells	1	-10K	71.4%	$12.95	-$130K
Net	0	-6K	-42.9%		-$84.4K

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Report Date
Christian A. Brickman	President & CEO, Director	$6.39M			Sep 30, 2021
John A. Miller	Director	$4.37M			Jan 26, 2023
Denise Paulonis	President & CEO, Director	$3.63M	+$45.2K	+1.26%	Dec 12, 2023
Edward W. Rabin	Director	$3.44M			Jan 26, 2023
Marshall E. Eisenberg	Director	$2.41M			Jan 26, 2023
Robert R. Mcmaster	Director	$2.28M			Jan 26, 2023
Pamela K. Kohn	SVP, Chief Merchandising Officer	$1.01M			Nov 15, 2021
Mark Gregory Spinks	President - Beauty Systems Group	$840K			Nov 15, 2023
Linda Heasley	Director	$807K			Jan 25, 2024
Scott C. Sherman	Senior Vice President, Chief Legal and Human Resources Officer	$660K	-$130K	-16.4%	Feb 22, 2024
John M. Henrich	SVP, Gen Counsel & Secretary	$565K			Nov 15, 2023
Flur Dorlisa K	Director	$552K			Jan 25, 2024
Marlo Michelle Cormier Platz	Svp, Cfo	$542K			Nov 23, 2023
John Howard Goss JR	SVP & President Sally Beauty	$452K			Nov 23, 2023
Susan R. Mulder	Director	$402K			Jan 28, 2022
Jeffrey N. Boyer	Director	$362K			Jan 25, 2024
Timothy R. Baer	Director	$299K			Jan 28, 2022
Rachel Rothe Bishop	Director	$281K			Jan 25, 2024
Erin Nealy Cox	Director	$271K			Jan 25, 2024
Mary Beth Beth Edwards	SVP, Chief Transformation & Business Services Officer	$270K			Nov 23, 2023
James M. Head	Director	$201K			Jan 25, 2024
Lawrence Molloy	Director	$200K			Jan 25, 2024
Diana S. Ferguson	Director	$200K			Jan 25, 2024
James Grant Conroy	Director	$160K			Jan 25, 2024
Kim McIntosh	Gvp, Controller & Cao	$103K			Nov 15, 2023

Insider	Symbol	Class	Transaction	%	Value $	* Price $	Shares	Shares Owned	Date	Ownership

* An asterisk sign (*) next to the price indicates that the price is likely invalid.