Marlo Michelle Cormier Platz - 15 Nov 2025 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role
SVP & CFO
Signature
/s/ Rebecca L. Morley, Attorney-in-Fact
Issuer symbol
SBH
Transactions as of
15 Nov 2025
Net transactions value
-$412,454
Form type
4
Filing time
18 Nov 2025, 16:00:08 UTC
Previous filing
07 Nov 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Platz Marlo Michelle Cormier SVP & CFO C/O SALLY BEAUTY HOLDINGS, INC., 3001 COLORADO BOULEVARD, DENTON /s/ Rebecca L. Morley, Attorney-in-Fact 18 Nov 2025 0001526548

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SBH Common Stock Options Exercise $0 +77,496 +86% $0.000000 167,232 15 Nov 2025 Direct
transaction SBH Common Stock Tax liability $412,454 -29,087 -17% $14.18 138,145 15 Nov 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SBH Restricted Stock Units Options Exercise $0 -12,607 -33% $0.000000 25,214 15 Nov 2025 Common Stock 12,607 $0.000000 Direct F1, F2
transaction SBH Restricted Stock Units (1) Options Exercise $0 -19,630 -50% $0.000000 19,632 15 Nov 2025 Common Stock 19,630 $0.000000 Direct F3
transaction SBH Restricted Stock Units (1) Options Exercise $0 -13,151 -100% $0.000000 0 15 Nov 2025 Common Stock 13,151 $0.000000 Direct F4
transaction SBH Restricted Stock Units (1) Options Exercise $0 -15,366 -100% $0.000000 0 15 Nov 2025 Common Stock 15,366 $0.000000 Direct F5
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -5,451 -100% $0.000000 0 15 Nov 2025 Common Stock 5,451 $0.000000 Direct
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -4,873 -100% $0.000000 0 15 Nov 2025 Common Stock 4,873 $0.000000 Direct
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -6,418 -100% $0.000000 0 15 Nov 2025 Common Stock 6,418 $0.000000 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted stock units (RSUs) convert into common stock on a one-for-one basis.
F2 These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.
F3 These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.
F4 These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.
F5 Reflects earned and vested performance stock units (PSUs).