Denise Paulonis - 15 Nov 2025 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role
President & CEO, Director
Signature
/s/ Rebecca L. Morley, Attorney-in-Fact
Issuer symbol
SBH
Transactions as of
15 Nov 2025
Net transactions value
-$2,177,296
Form type
4
Filing time
18 Nov 2025, 16:00:07 UTC
Previous filing
07 Nov 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Paulonis Denise President & CEO, Director C/O SALLY BEAUTY HOLDINGS, INC., 3001 COLORADO BOULEVARD, DENTON /s/ Rebecca L. Morley, Attorney-in-Fact 18 Nov 2025 0001683382

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SBH Common Stock Options Exercise $0 +361,697 +91% $0.000000 760,650 15 Nov 2025 Direct
transaction SBH Common Stock Tax liability $2,177,296 -153,547 -20% $14.18 607,103 15 Nov 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SBH Restricted Stock Units Options Exercise $0 -69,339 -33% $0.000000 138,679 15 Nov 2024 Common Stock 69,339 $0.000000 Direct F1, F2
transaction SBH Restricted Stock Units (1) Options Exercise $0 -98,154 -50% $0.000000 98,157 15 Nov 2025 Common Stock 98,154 $0.000000 Direct F3
transaction SBH Restricted Stock Units (1) Options Exercise $0 -65,755 -100% $0.000000 0 15 Nov 2025 Common Stock 65,755 $0.000000 Direct F4
transaction SBH Restricted Stock Units (1) Options Exercise $0 -76,832 -100% $0.000000 0 15 Nov 2025 Common Stock 76,832 $0.000000 Direct F5
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -27,255 -100% $0.000000 0 15 Nov 2025 Common Stock 27,255 $0.000000 Direct
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -24,362 -100% $0.000000 0 15 Nov 2025 Common Stock 24,362 $0.000000 Direct
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -32,088 -100% $0.000000 0 15 Nov 2025 Common Stock 32,088 $0.000000 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted stock units (RSUs) convert into common stock on a one-for-one basis.
F2 These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.
F3 These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.
F4 These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.
F5 Reflects earned and vested performance stock units (PSUs).