| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Sherman Scott C | SVP, CLO and CHRO | C/O SALLY BEAUTY HOLDINGS, INC., 3001 COLORADO BOULEVARD, DENTON | /s/ Rebecca L. Morley, Attorney-in-Fact | 18 Nov 2025 | 0001718810 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | SBH | Common Stock | Options Exercise | $0 | +48,138 | +113% | $0.000000 | 90,569 | 15 Nov 2025 | Direct | |
| transaction | SBH | Common Stock | Tax liability | $255,013 | -17,984 | -20% | $14.18 | 72,585 | 15 Nov 2025 | Direct |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | SBH | Restricted Stock Units | Options Exercise | $0 | -9,455 | -33% | $0.000000 | 18,911 | 15 Nov 2025 | Common Stock | 9,455 | $0.000000 | Direct | F1, F2 |
| transaction | SBH | Restricted Stock Units (1) | Options Exercise | $0 | -11,288 | -50% | $0.000000 | 11,288 | 15 Nov 2025 | Common Stock | 11,288 | $0.000000 | Direct | F3 |
| transaction | SBH | Restricted Stock Units (1) | Options Exercise | $0 | -7,960 | -100% | $0.000000 | 0 | 15 Nov 2025 | Common Stock | 7,960 | $0.000000 | Direct | F4 |
| transaction | SBH | Restricted Stock Units (1) | Options Exercise | $0 | -9,301 | -100% | $0.000000 | 0 | 15 Nov 2025 | Common Stock | 9,301 | $0.000000 | Direct | F5 |
| transaction | SBH | Restricted Stock Units (1), (5) | Options Exercise | $0 | -3,299 | -100% | $0.000000 | 0 | 15 Nov 2025 | Common Stock | 3,299 | $0.000000 | Direct | |
| transaction | SBH | Restricted Stock Units (1), (5) | Options Exercise | $0 | -2,950 | -100% | $0.000000 | 0 | 15 Nov 2025 | Common Stock | 2,950 | $0.000000 | Direct | |
| transaction | SBH | Restricted Stock Units (1), (5) | Options Exercise | $0 | -3,885 | -100% | $0.000000 | 0 | 15 Nov 2025 | Common Stock | 3,885 | $0.000000 | Direct |
| Id | Content |
|---|---|
| F1 | Restricted stock units (RSUs) convert into common stock on a one-for-one basis. |
| F2 | These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027. |
| F3 | These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026. |
| F4 | These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025. |
| F5 | Reflects earned and vested performance stock units (PSUs). |