Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) Institutional Ownership

13F Institutional Holders and Ownership History from Q4 2017 to Q4 2025

Type / Class
Equity / Class A Common Stock, par value $0.0001 per share
Symbol
PRPL on Nasdaq
Shares outstanding
116,279,070
Price per share
$0.71
All holders as of 31 Dec 2025
Q4 2025
Total 13F shares
64,472,852
Total reported value
$44,518,387
% of total 13F portfolios
0%
Share change
-3,226,427
Value change
-$2,656,929
Number of holders
74
Reported Shares, Excluding Options vs Price
Reported Value, Excluding Options
Total Investors

Significant Owners of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) based on Schedule 13D/G filings

Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
Coliseum Capital Management, LLC 50% 0% $40,347,060 +$446,161 61,131,909 +1.1% Coliseum Capital Management, LLC 02 May 2025
SOMNIGROUP INTERNATIONAL INC. 6.9% $5,760,000 8,000,000 SOMNIGROUP INTERNATIONAL INC. 02 May 2025

As of 31 Dec 2025, 74 institutional investors reported holding 64,472,852 shares of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL). This represents 55% of the company’s total 116,279,070 outstanding shares.

Top 25 Institutional Shareholders

The largest institutional shareholders of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) together control 54% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.

Institution Ownership % Shares Held Share Change % Portfolio % Holdings Value
Coliseum Capital Management, LLC 40% 46,855,291 0% 2.7% $32,353,578
WASATCH ADVISORS LP 4.4% 5,116,685 0% 0.02% $3,533,071
VANGUARD GROUP INC 2.2% 2,593,450 0% 0% $1,792,074
BlackRock, Inc. 0.9% 1,050,202 -1.3% 0% $725,164
MILLENNIUM MANAGEMENT LLC 0.81% 937,697 -8% 0% $647,480
JACOBS LEVY EQUITY MANAGEMENT, INC 0.68% 793,705 -2.1% 0% $548,053
RENAISSANCE TECHNOLOGIES LLC 0.66% 768,495 -3.2% 0% $530,646
Dynamic Advisor Solutions LLC 0.65% 752,200 0% 0.02% $519,394
Invenomic Capital Management LP 0.54% 625,646 -2.2% 0.02% $432,009
GEODE CAPITAL MANAGEMENT, LLC 0.54% 625,147 +0.68% 0% $431,765
JPMORGAN CHASE & CO 0.5% 583,728 +54% 0% $403,064
Anson Funds Management LP 0.26% 300,000 0% 0.03% $207,150
CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.24% 283,920 -0.13% 0% $196,047
Crumly & Associates Inc. 0.24% 275,613 +8.2% 0.04% $190,311
Stratos Wealth Partners, LTD. 0.23% 273,161 0% 0% $188,618
STATE STREET CORP 0.22% 259,838 +8.8% 0% $179,418
TUDOR INVESTMENT CORP ET AL 0.13% 150,649 0% 0% $104,023
JANE STREET GROUP, LLC 0.13% 150,197 +15% 0% $103,711
Divisadero Street Capital Management, LP 0.12% 138,605 0% 0.01% $95,707
CITADEL ADVISORS LLC 0.11% 132,842 +185% 0% $91,727
Shay Capital LLC 0.11% 124,122 0% 0.01% $85,706
MML INVESTORS SERVICES, LLC 0.1% 121,954 0% $84,209
GOLDMAN SACHS GROUP INC 0.1% 121,915 -52% 0% $84,182
XTX Topco Ltd 0.1% 115,357 +277% 0% $79,654
Midwest Financial Group LLC 0.1% 115,000 0% 0.04% $79,408

Institutional Holders of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) across Reporting Periods

Period Reported Shares, Excl. Options Value, Excl. Options Value Change Price (Median) Investors
2025 Q4 64,472,852 $44,518,387 -$2,656,929 $0.69 74
2025 Q3 67,729,678 $63,274,508 -$2,370,363 $0.93 84
2025 Q2 70,419,433 $51,348,989 -$3,680,444 $0.73 77
2025 Q1 75,419,292 $57,256,432 -$663,949 $0.76 84
2024 Q4 76,251,649 $59,481,807 -$2,792,252 $0.78 81
2024 Q3 79,850,424 $78,928,002 -$1,439,938 $0.99 85
2024 Q2 80,945,650 $84,189,819 -$743,223 $1.04 84
2024 Q1 81,343,757 $141,538,055 +$257,004 $1.74 75
2023 Q4 82,323,332 $84,717,613 -$17,932,384 $1.03 85
2023 Q3 94,420,035 $161,457,095 -$7,823,719 $1.71 98
2023 Q2 97,866,626 $272,057,319 +$2,367,648 $2.78 109
2023 Q1 97,177,936 $256,542,333 +$32,687,689 $2.64 108
2022 Q4 82,748,053 $396,360,310 -$6,063,100 $4.79 114
2022 Q3 84,662,810 $342,875,453 -$24,622,842 $4.05 106
2022 Q2 91,869,248 $281,129,391 -$8,220,167 $3.06 102
2022 Q1 91,132,213 $533,759,802 +$30,023,394 $5.85 128
2021 Q4 74,615,317 $990,146,146 -$64,158,772 $13.27 125
2021 Q3 70,781,446 $1,488,496,918 +$78,113,158 $21.02 127
2021 Q2 65,981,788 $1,742,599,851 +$2,675,077 $26.41 157
2021 Q1 65,726,400 $2,080,451,719 +$100,799,551 $31.65 152
2020 Q4 62,303,961 $2,052,397,356 +$256,780,660 $32.94 159
2020 Q3 55,330,736 $1,375,175,563 +$530,435,221 $24.86 145
2020 Q2 34,773,059 $626,002,720 +$260,700,864 $18.00 113
2020 Q1 20,454,322 $116,136,092 +$20,253,881 $5.68 75
2019 Q4 17,007,965 $148,446,711 +$82,542,899 $8.71 60
2019 Q3 7,097,750 $53,443,135 +$1,750,755 $7.53 35
2019 Q2 6,865,150 $46,337,226 -$48,907 $6.75 28
2019 Q1 6,880,627 $31,924,494 -$550,587 $4.64 28
2018 Q4 6,994,410 $41,198,454 +$205,635 $5.89 27
2018 Q3 6,960,036 $40,367,829 +$771,945 $5.80 32
2018 Q2 6,824,321 $58,007,216 +$6,801,150 $8.50 28
2018 Q1 6,032,539 $49,617,000 +$47,778,000 $8.22 12
2017 Q4 183,889 $1,839,000 +$1,839,000 $10.00 1