Latest Period
Q1 2026
Security Snapshot
Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) Institutional Ownership
CUSIP: 74640Y106
13F Institutional Holders and Ownership History from Q4 2017 to Q1 2026
Institutions Reporting
66
Shares (Excl. Options)
63,445,338
Price
$0.66
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- Security type / class
- Equity / Class A Common Stock, par value $0.0001 per share
- Symbol
- PRPL on Nasdaq
- All holders as of 31 Mar 2026
- Q1 2026
- Total 13F shares
- 63,445,338
- Total 13F value
- $41,944,259
- Portfolio coverage rank
- 0%
- Share change
- -1,021,868
- Value change
- -$678,558
- Number of holders
- 66
- Shares outstanding
- 116,279,070
- SEC-reported price per share
- $0.46
Latest holder snapshot
5 signals
Issuer context
Names, identifiers, and filing context for this profile.
2 identity fields
13F Shares, Excluding Options vs Price
13F Value, Excluding Options
Total Investors
Key facts
- PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share is tracked under CUSIP 74640Y106.
- 66 institutions reported positions in Q1 2026.
- 2 significant owners is listed from Schedule 13D/13G reporting.
Change
- Holder count moved from 74 to 66 between Q4 2025 and Q1 2026.
- SEC-reported value moved from $44,518,387 to $41,944,259.
Research use
- You can quickly see who holds this security, then open quarter and manager detail pages for full evidence.
- 13F and Schedule 13D/13G sections are kept together so you can cross-check institutional and beneficial ownership context.
Evidence
Source: SEC Form 13F
Open SEC evidence
Latest holder context comes from 66 institutions filings for Q1 2026.
Security key
74640Y106
Latest holder period
Q1 2026
13F holders
66
13D/G owners
2
CIK / CUSIP context first
Open Q1 2026 holders
PRPL full holder history
Purple Innovation, Inc. SEC filings
Purple Innovation, Inc. company facts
Purple Innovation, Inc. insider transactions
Broader feeds
Recent Quarterly Holder Reports
Open recent reporting periods for CUSIP 74640Y106:
13D/G owners
Significant owners
Large-stake holder rows connected to Schedule 13D/G evidence.
Rows
2
Security
PRPL
| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 50% | 0% | $40,347,060 | +$446,161 | 61,131,909 | +1.1% | Coliseum Capital Management, LLC | 02 May 2025 |
| SOMNIGROUP INTERNATIONAL INC. | 6.9% | $5,760,000 | 8,000,000 | SOMNIGROUP INTERNATIONAL INC. | 02 May 2025 |
As of 31 Mar 2026, 66 institutional investors reported holding 63,445,338 shares of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL). This represents 55% of the company’s total 116,279,070 outstanding shares.
13F concentration
Top 25 institutional shareholders
Largest 13F positions for this security by reported shares and value.
Top holder share
54%
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 40% | 46,855,291 | 0% | 2.5% | $30,980,718 |
| WASATCH ADVISORS LP | 4.4% | 5,071,444 | -0.88% | 0.02% | $3,353,239 |
| VANGUARD CAPITAL MANAGEMENT LLC | 1.9% | 2,254,889 | 0% | 0% | $1,490,482 |
| BlackRock, Inc. | 0.9% | 1,045,474 | -0.45% | 0% | $691,267 |
| MILLENNIUM MANAGEMENT LLC | 0.73% | 848,774 | -9.5% | 0% | $561,209 |
| Dynamic Advisor Solutions LLC | 0.65% | 752,200 | 0% | 0.02% | $497,355 |
| RENAISSANCE TECHNOLOGIES LLC | 0.58% | 677,654 | -12% | 0% | $448,065 |
| GEODE CAPITAL MANAGEMENT, LLC | 0.58% | 676,083 | +8.1% | 0% | $447,128 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 0.52% | 608,180 | -23% | 0% | $402,129 |
| Invenomic Capital Management LP | 0.43% | 500,000 | -20% | 0.02% | $330,600 |
| JPMORGAN CHASE & CO | 0.28% | 328,635 | -44% | 0% | $213,087 |
| VANGUARD FIDUCIARY TRUST CO | 0.27% | 308,521 | 0% | 0% | $203,932 |
| Anson Funds Management LP | 0.26% | 300,000 | 0% | 0.03% | $198,360 |
| Crumly & Associates Inc. | 0.25% | 292,063 | +6% | 0.04% | $193,112 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 0.25% | 287,012 | +1.1% | 0% | $189,772 |
| Stratos Wealth Partners, LTD. | 0.23% | 273,161 | 0% | 0% | $180,614 |
| STATE STREET CORP | 0.22% | 259,838 | 0% | 0% | $171,805 |
| TUDOR INVESTMENT CORP ET AL | 0.13% | 150,649 | 0% | 0% | $99,609 |
| GOLDMAN SACHS GROUP INC | 0.13% | 146,277 | +20% | 0% | $96,718 |
| Divisadero Street Capital Management, LP | 0.12% | 138,605 | 0% | 0% | $91,646 |
| MML INVESTORS SERVICES, LLC | 0.11% | 131,951 | +8.2% | 0% | $87,246 |
| Shay Capital LLC | 0.11% | 124,122 | 0% | 0.01% | $82,069 |
| XTX Topco Ltd | 0.1% | 116,224 | +0.75% | 0% | $76,847 |
| Midwest Financial Group LLC | 0.1% | 115,000 | 0% | 0.03% | $76,038 |
| Corient Private Wealth LLC | 0.09% | 103,500 | 0% | 0% | $68,434 |
Quarter history
Institutional holders across reporting periods
Holder count, reported shares/value, and median price by quarter.
Periods
34
Latest
Q1 2026
Rows shown
1-25 of 34
| Period | 13F Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2026 Q1 | 63,445,338 | $41,944,259 | -$678,558 | $0.66 | 66 |
| 2025 Q4 | 64,472,852 | $44,518,387 | -$2,656,929 | $0.69 | 74 |
| 2025 Q3 | 67,729,678 | $63,274,508 | -$2,370,365 | $0.93 | 84 |
| 2025 Q2 | 70,419,433 | $51,348,989 | -$3,680,444 | $0.73 | 77 |
| 2025 Q1 | 75,419,292 | $57,256,432 | -$663,949 | $0.76 | 84 |
| 2024 Q4 | 76,251,649 | $59,481,807 | -$2,792,252 | $0.78 | 81 |
| 2024 Q3 | 79,850,424 | $78,928,002 | -$1,439,938 | $0.99 | 85 |
| 2024 Q2 | 80,945,650 | $84,189,819 | -$743,223 | $1.04 | 84 |
| 2024 Q1 | 81,343,757 | $141,538,055 | +$257,004 | $1.74 | 75 |
| 2023 Q4 | 82,323,332 | $84,717,613 | -$17,932,384 | $1.03 | 85 |
| 2023 Q3 | 94,420,035 | $161,457,095 | -$7,823,719 | $1.71 | 98 |
| 2023 Q2 | 97,866,626 | $272,057,319 | +$2,367,648 | $2.78 | 109 |
| 2023 Q1 | 97,177,936 | $256,542,333 | +$32,687,689 | $2.64 | 108 |
| 2022 Q4 | 82,748,053 | $396,360,310 | -$6,063,100 | $4.79 | 114 |
| 2022 Q3 | 84,662,810 | $342,875,453 | -$24,622,842 | $4.05 | 106 |
| 2022 Q2 | 91,869,248 | $281,129,391 | -$8,220,167 | $3.06 | 102 |
| 2022 Q1 | 91,132,213 | $533,759,802 | +$30,023,394 | $5.85 | 128 |
| 2021 Q4 | 74,615,317 | $990,146,146 | -$64,158,772 | $13.27 | 125 |
| 2021 Q3 | 70,781,446 | $1,488,496,918 | +$78,113,158 | $21.02 | 127 |
| 2021 Q2 | 65,981,788 | $1,742,599,851 | +$2,675,077 | $26.41 | 157 |
| 2021 Q1 | 65,726,400 | $2,080,451,719 | +$100,799,551 | $31.65 | 152 |
| 2020 Q4 | 62,303,961 | $2,052,397,356 | +$256,780,660 | $32.94 | 159 |
| 2020 Q3 | 55,330,736 | $1,375,175,563 | +$530,435,221 | $24.86 | 145 |
| 2020 Q2 | 34,773,059 | $626,002,720 | +$260,700,864 | $18.00 | 113 |
| 2020 Q1 | 20,454,322 | $116,136,092 | +$20,253,881 | $5.68 | 75 |