Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL)

Historical Holders from Q4 2017 to Q4 2025

Type / Class
Equity / Class A Common Stock, par value $0.0001 per share
Symbol
PRPL on Nasdaq
Shares outstanding
116,279,070
Price per share
$0.6881
All holders as of 30 Sep 2025
Q3 2025
Total 13F shares as of 30 Sep 2025
67,729,678
Holdings value
$63,274,508
% of all portfolios
0%
Share change
-2,689,095
Value change
-$2,370,363
Average buys %
+0%
Average sells %
-0%
Number of holders
84
Reported Shares, Excluding Options vs Price
Reported Value, Excluding Options
Total Investors

Significant Owners of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) based on Schedule 13D/G filings

Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
Coliseum Capital Management, LLC 50% 0% $40,347,060 +$446,161 61,131,909 +1.1% Coliseum Capital Management, LLC 02 May 2025
SOMNIGROUP INTERNATIONAL INC. 6.9% $5,760,000 8,000,000 SOMNIGROUP INTERNATIONAL INC. 02 May 2025
As of 30 Sep 2025, Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) has 84 institutional shareholders filing 13F forms. They hold 67,729,678 shares of 116,279,070 outstanding shares (58%) .

Top 25 institutional shareholders own 57% of the company.

Filer Ownership Nb Shares Share Change % Portfolio % Holdings Value
Coliseum Capital Management, LLC 40% 46,855,291 0% 4.3% $43,772,213
WASATCH ADVISORS LP 4.4% 5,116,685 +11% 0.03% $4,780,007
VANGUARD GROUP INC 2.2% 2,593,450 -1.4% 0% $2,422,282
FMR LLC 1.3% 1,537,248 -21% 0% $1,436,097
BlackRock, Inc. 0.92% 1,064,345 -40% 0% $994,312
MILLENNIUM MANAGEMENT LLC 0.88% 1,018,697 -4% 0% $951,667
No Street GP LP 0.74% 857,768 -76% 0.05% $801,327
JACOBS LEVY EQUITY MANAGEMENT, INC 0.7% 810,450 0% $757,122
RENAISSANCE TECHNOLOGIES LLC 0.68% 794,043 0% $741,795
Dynamic Advisor Solutions LLC 0.65% 752,200 -17% 0.02% $702,705
Invenomic Capital Management LP 0.55% 639,864 -5.1% 0.03% $597,761
GEODE CAPITAL MANAGEMENT, LLC 0.53% 620,894 0% 0% $580,184
SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.39% 450,592 +82% 0% $420,943
JPMORGAN CHASE & CO 0.33% 379,090 -2.9% 0% $354,146
Anson Funds Management LP 0.26% 300,000 0% 0.03% $280,260
CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.24% 284,300 +7% 0% $265,593
Stratos Wealth Partners, LTD. 0.23% 273,161 -7.8% 0% $255,187
Crumly & Associates Inc. 0.22% 254,613 0% 0.05% $237,859
GOLDMAN SACHS GROUP INC 0.22% 253,296 -36% 0% $236,629
TWO SIGMA ADVISERS, LP 0.21% 244,900 0% $228,786
STATE STREET CORP 0.21% 238,738 0% 0% $223,029
TUDOR INVESTMENT CORP ET AL 0.13% 150,649 0% 0% $140,736
Squarepoint Ops LLC 0.12% 143,975 0% $134,501
Divisadero Street Capital Management, LP 0.12% 138,605 0% 0.01% $129,485
JANE STREET GROUP, LLC 0.11% 131,041 -62% 0% $122,419

Institutional Holders of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) across Reporting Periods

Period Reported Shares, Excl. Options Value, Excl. Options Value Change Price Investors
2025 Q4 752,340 $519,490 $0.6881 2
2025 Q3 67,729,678 $63,274,508 -$2,370,363 $0.9342 84
2025 Q2 70,419,433 $51,348,989 -$3,680,444 $0.7292 77
2025 Q1 75,419,292 $57,256,432 -$663,949 $0.7592 84
2024 Q4 76,251,649 $59,481,807 -$2,792,252 $0.7800 81
2024 Q3 79,850,424 $78,928,002 -$1,439,938 $0.9887 85
2024 Q2 80,945,650 $84,189,819 -$743,223 $1.04 84
2024 Q1 81,343,757 $141,538,055 +$257,004 $1.74 75
2023 Q4 82,323,332 $84,717,613 -$17,932,384 $1.03 85
2023 Q3 94,420,035 $161,457,095 -$7,823,719 $1.71 98
2023 Q2 97,866,626 $272,057,319 +$2,367,648 $2.78 109
2023 Q1 97,177,936 $256,542,333 +$32,687,689 $2.64 108
2022 Q4 82,748,053 $396,360,310 -$6,063,100 $4.79 114
2022 Q3 84,662,810 $342,875,453 -$24,622,842 $4.05 106
2022 Q2 91,869,248 $281,129,391 -$8,220,167 $3.06 102
2022 Q1 91,132,213 $533,759,802 +$30,023,394 $5.85 128
2021 Q4 74,615,317 $990,146,146 -$64,158,772 $13.27 125
2021 Q3 70,781,446 $1,488,496,918 +$78,113,158 $21.02 127
2021 Q2 65,981,788 $1,742,599,851 +$2,675,077 $26.41 157
2021 Q1 65,726,400 $2,080,451,719 +$100,799,551 $31.65 152
2020 Q4 62,303,961 $2,052,397,356 +$256,780,660 $32.94 159
2020 Q3 55,330,736 $1,375,175,563 +$530,435,221 $24.86 145
2020 Q2 34,773,059 $626,002,720 +$260,700,864 $18.00 113
2020 Q1 20,454,322 $116,136,092 +$20,253,881 $5.68 75
2019 Q4 17,007,965 $148,446,711 +$82,542,899 $8.71 60
2019 Q3 7,097,750 $53,443,135 +$1,750,755 $7.53 35
2019 Q2 6,865,150 $46,337,226 -$48,907 $6.75 28
2019 Q1 6,880,627 $31,924,494 -$550,587 $4.64 28
2018 Q4 6,994,410 $41,198,454 +$205,635 $5.89 27
2018 Q3 6,960,036 $40,367,829 +$771,945 $5.80 32
2018 Q2 6,824,321 $58,007,216 +$6,801,150 $8.50 28
2018 Q1 6,032,539 $49,617,000 +$47,778,000 $8.22 12
2017 Q4 183,889 $1,839,000 +$1,839,000 $10.00 1