Latest Period
Q2 2026
Security Snapshot
Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) Institutional Ownership
CUSIP: 74640Y106
13F Institutional Holders and Ownership History from Q4 2017 to Q2 2026
Institutions Reporting
59
Shares (Excl. Options)
62,041,007
Price
$0.36
Save this security page for your next review
Keep this CUSIP in your watchlists so you can revisit quarter changes from one place. If you create an account from here, we will bring you back after verification.
- Security type / class
- Equity / Class A Common Stock, par value $0.0001 per share
- Symbol
- PRPL on Nasdaq
- All holders as of 30 Jun 2026
- Q2 2026
- Total 13F shares
- 62,041,007
- Total 13F value
- $22,148,484
- Portfolio coverage rank
- 0%
- Share change
- -1,407,600
- Value change
- -$786,653
- Number of holders
- 59
- Shares outstanding
- 116,279,070
- SEC-reported price per share
- $0.33
Latest holder snapshot
5 signals
Issuer context
Names, identifiers, and filing context for this profile.
2 identity fields
13F Shares, Excluding Options vs Price
13F Value, Excluding Options
Total Investors
Key facts
- PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share is tracked under CUSIP 74640Y106.
- 59 institutions reported positions in Q2 2026.
- 2 significant owners is listed from Schedule 13D/13G reporting.
Change
- Holder count moved from 66 to 59 between Q1 2026 and Q2 2026.
- SEC-reported value moved from $41,944,259 to $22,148,484.
Research use
- You can quickly see who holds this security, then open quarter and manager detail pages for full evidence.
- 13F and Schedule 13D/13G sections are kept together so you can cross-check institutional and beneficial ownership context.
Evidence
Source: SEC Form 13F
Open SEC evidence
Latest holder context comes from 59 institutions filings for Q2 2026.
Security key
74640Y106
Latest holder period
Q2 2026
13F holders
59
13D/G owners
2
CIK / CUSIP context first
Open Q2 2026 holders
PRPL full holder history
Purple Innovation, Inc. SEC filings
Purple Innovation, Inc. company facts
Purple Innovation, Inc. insider transactions
Broader feeds
Recent Quarterly Holder Reports
Open recent reporting periods for CUSIP 74640Y106:
13D/G owners
Significant owners
Large-stake holder rows connected to Schedule 13D/G evidence.
Rows
2
Security
PRPL
| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 50% | 0% | $40,347,060 | +$446,161 | 61,131,909 | +1.1% | Coliseum Capital Management, LLC | 02 May 2025 |
| SOMNIGROUP INTERNATIONAL INC. | 6.9% | $5,760,000 | 8,000,000 | SOMNIGROUP INTERNATIONAL INC. | 02 May 2025 |
As of 30 Jun 2026, 59 institutional investors reported holding 62,041,007 shares of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL). This represents 53% of the company’s total 116,279,070 outstanding shares.
13F concentration
Top 25 institutional shareholders
Largest 13F positions for this security by reported shares and value.
Top holder share
53%
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 40% | 46,855,291 | 0% | 1.4% | $16,727,339 |
| WASATCH ADVISORS LP | 4.4% | 5,071,444 | 0% | 0.01% | $1,810,506 |
| VANGUARD CAPITAL MANAGEMENT LLC | 1.9% | 2,210,496 | -2% | 0% | $789,147 |
| BlackRock, Inc. | 0.9% | 1,045,427 | -0% | 0% | $373,218 |
| Dynamic Advisor Solutions LLC | 0.65% | 752,200 | 0% | 0.01% | $268,535 |
| MILLENNIUM MANAGEMENT LLC | 0.63% | 727,895 | -14% | 0% | $259,859 |
| GEODE CAPITAL MANAGEMENT, LLC | 0.53% | 617,869 | -8.6% | 0% | $220,638 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 0.52% | 608,180 | 0% | 0% | $217,120 |
| Shay Capital LLC | 0.32% | 371,207 | +199% | 0.01% | $132,521 |
| Crumly & Associates Inc. | 0.29% | 333,263 | +14% | 0.02% | $118,975 |
| GOLDMAN SACHS GROUP INC | 0.27% | 315,877 | +116% | 0% | $112,768 |
| VANGUARD FIDUCIARY TRUST CO | 0.27% | 308,521 | 0% | 0% | $110,142 |
| Anson Funds Management LP | 0.26% | 300,000 | 0% | 0.01% | $107,100 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 0.24% | 282,242 | -1.7% | 0% | $100,760 |
| Stratos Wealth Partners, LTD. | 0.24% | 273,561 | +0.15% | 0% | $97,661 |
| STATE STREET CORP | 0.22% | 259,838 | 0% | 0% | $92,762 |
| UBS Group AG | 0.13% | 156,167 | +172% | 0% | $55,751 |
| TUDOR INVESTMENT CORP ET AL | 0.13% | 150,649 | 0% | 0% | $53,782 |
| Divisadero Street Capital Management, LP | 0.12% | 138,605 | 0% | 0% | $49,482 |
| NORTHERN TRUST CORP | 0.12% | 137,104 | +41% | 0% | $48,946 |
| MML INVESTORS SERVICES, LLC | 0.11% | 128,993 | -2.2% | 0% | $46,051 |
| Qube Research & Technologies Ltd | 0.1% | 118,352 | +384% | 0% | $42,252 |
| Midwest Financial Group LLC | 0.1% | 115,000 | 0% | 0.01% | $41,055 |
| LPL Financial LLC | 0.09% | 100,119 | +31% | 0% | $35,742 |
| B.O.S.S. Retirement Advisors, LLC | 0.07% | 82,832 | -17% | 0.01% | $29,571 |
Quarter history
Institutional holders across reporting periods
Holder count, reported shares/value, and median price by quarter.
Periods
35
Latest
Q2 2026
Rows shown
1-25 of 35
| Period | 13F Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2026 Q2 | 62,041,007 | $22,148,484 | -$786,653 | $0.36 | 59 |
| 2026 Q1 | 63,445,338 | $41,944,259 | -$680,457 | $0.66 | 66 |
| 2025 Q4 | 64,472,852 | $44,518,387 | -$2,656,929 | $0.69 | 74 |
| 2025 Q3 | 67,729,678 | $63,274,508 | -$2,370,365 | $0.93 | 84 |
| 2025 Q2 | 70,419,433 | $51,348,989 | -$3,680,444 | $0.73 | 77 |
| 2025 Q1 | 75,419,292 | $57,256,432 | -$663,949 | $0.76 | 84 |
| 2024 Q4 | 76,251,649 | $59,481,807 | -$2,792,252 | $0.78 | 81 |
| 2024 Q3 | 79,850,424 | $78,928,002 | -$1,439,938 | $0.99 | 85 |
| 2024 Q2 | 80,945,650 | $84,189,819 | -$743,223 | $1.04 | 84 |
| 2024 Q1 | 81,343,757 | $141,538,055 | +$257,004 | $1.74 | 75 |
| 2023 Q4 | 82,323,332 | $84,717,613 | -$17,932,384 | $1.03 | 85 |
| 2023 Q3 | 94,420,035 | $161,457,095 | -$7,823,719 | $1.71 | 98 |
| 2023 Q2 | 97,866,626 | $272,057,319 | +$2,367,648 | $2.78 | 109 |
| 2023 Q1 | 97,177,936 | $256,542,333 | +$32,687,689 | $2.64 | 108 |
| 2022 Q4 | 82,748,053 | $396,360,310 | -$6,063,100 | $4.79 | 114 |
| 2022 Q3 | 84,662,810 | $342,875,453 | -$24,622,842 | $4.05 | 106 |
| 2022 Q2 | 91,869,248 | $281,129,391 | -$8,220,167 | $3.06 | 102 |
| 2022 Q1 | 91,132,213 | $533,759,802 | +$30,023,394 | $5.85 | 128 |
| 2021 Q4 | 74,615,317 | $990,146,146 | -$64,158,772 | $13.27 | 125 |
| 2021 Q3 | 70,781,446 | $1,488,496,918 | +$78,113,158 | $21.02 | 127 |
| 2021 Q2 | 65,981,788 | $1,742,599,851 | +$2,675,077 | $26.41 | 157 |
| 2021 Q1 | 65,726,400 | $2,080,451,719 | +$100,799,551 | $31.65 | 152 |
| 2020 Q4 | 62,303,961 | $2,052,397,356 | +$256,780,660 | $32.94 | 159 |
| 2020 Q3 | 55,330,736 | $1,375,175,563 | +$530,435,221 | $24.86 | 145 |
| 2020 Q2 | 34,773,059 | $626,002,720 | +$260,700,864 | $18.00 | 113 |