What is CUSIP 74640Y106?

CUSIP 74640Y106 is the security identifier used in SEC filing datasets for PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share.

Security Snapshot

Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) Institutional Ownership

Q: Who owns PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share based on 13F filings?

1 institution reported positions in PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share as of Q3 2026. Open the latest holders period and ownership history tables on this page for position-level details.

CUSIP: 74640Y106

13F Institutional Holders and Ownership History from Q4 2017 to Q3 2026

13F reference period

Q3 2026

Institutions Reporting

Shares (Excl. Options)

844

Price

$0.29

The headline uses the Q3 2026 reference period after its reporting deadline. Available reports may still be incomplete or amended.

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Security type / class: Equity / Class A Common Stock, par value $0.0001 per share
Symbol: PRPL on Nasdaq
All holders as of 30 Sep 2026: Q3 2026
Total 13F shares: 844
Total 13F value: $245
Share change: -10,930,162
Value change: -$3,902,128
Number of holders: 1
Shares outstanding: 116,279,070
SEC-reported price per share: $0.29

13F Shares, Excluding Options vs Price

13F Value, Excluding Options

Total Investors

Filing notes and source

Key facts

PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share is tracked under CUSIP 74640Y106.
1 institution reported positions in Q3 2026.
2 significant owners is listed from Schedule 13D/13G reporting.

Change

Holder count moved from 59 to 1 between Q2 2026 and Q3 2026.
SEC-reported value moved from
$22.15M
Full value: $22,148,484 · USD · 30 Jun 2026
to $245.

Research use

You can quickly see who holds this security, then open quarter and manager detail pages for full evidence.
13F and Schedule 13D/13G sections are kept together so you can cross-check institutional and beneficial ownership context.

Evidence

Source: SEC Form 13F

Latest holder context comes from 1 institution filings for Q3 2026.

Open SEC evidence

Security key

74640Y106

13F reference period

Q3 2026

13F holders

13D/G owners

CIK / CUSIP context first

Open Q3 2026 holders PRPL full holder history Purple Innovation, Inc. SEC filings Purple Innovation, Inc. company facts Purple Innovation, Inc. insider transactions

Broader feeds

Latest 13F filings Latest 13D/G filings All securities

Recent Quarterly Holder Reports

Open recent reporting periods for CUSIP 74640Y106:

Q3 2026 (1 holder) Q2 2026 (59 holders) Q1 2026 (66 holders) Q4 2025 (74 holders) Q3 2025 (84 holders) Q2 2025 (77 holders) Q1 2025 (84 holders) Q4 2024 (81 holders) Q3 2024 (85 holders) Q2 2024 (84 holders)

13D/G owners

Significant owners

Large-stake holder rows connected to Schedule 13D/G evidence.

Rows

Security

PRPL

Filer	Ownership	Change %	Holdings Value	Net Change	Nb Shares	Change %	Reporting Name	Report Period
Coliseum Capital Management, LLC	50%	0%	$40,347,060	+$446,161	61,131,909	+1.1%	Coliseum Capital Management, LLC	02 May 2025
SOMNIGROUP INTERNATIONAL INC.	6.9%		$5,760,000		8,000,000		SOMNIGROUP INTERNATIONAL INC.	02 May 2025

As of 30 Sep 2026, 1 institutional investors reported holding 844 shares of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL). This represents 0% of the company’s total

116.28M

Full value: 116,279,070 · shares · Stored outstanding share count

outstanding shares.

Quarter history

Institutional holders across reporting periods

Holder count, reported shares/value, and median price by quarter.

Periods

Headline period

Q3 2026

Rows shown

1-25 of 36

Period	13F Shares, Excl. Options	Value, Excl. Options	Value Change	Puts Notional Value	Calls Notional Value	Price (Median)	Investors
2026 Q3	844	$245	-$3,902,128			$0.29	1
2026 Q2	62,041,007	$22,148,484	-$786,653		$10,282	$0.36	59
2026 Q1	63,445,338	$41,944,259	-$680,457		$7,670	$0.66	66
2025 Q4	64,472,852	$44,518,387	-$2,656,929	$0	$0	$0.69	74
2025 Q3	67,729,678	$63,274,508	-$2,370,365	$52,429	$34,005	$0.93	84
2025 Q2	70,419,433	$51,348,989	-$3,680,444	$36,049	$75,326	$0.73	77
2025 Q1	75,419,292	$57,256,432	-$663,949	$32,516	$20,954	$0.76	84
2024 Q4	76,251,649	$59,481,807	-$2,792,252	$33,228	$78,546	$0.78	81
2024 Q3	79,850,424	$78,928,002	-$1,439,938	$42,754	$76,178	$0.99	85
2024 Q2	80,945,650	$84,189,819	-$743,223	$41,184	$100,568	$1.04	84
2024 Q1	81,343,757	$141,538,055	+$257,004	$254,040	$68,382	$1.74	75
2023 Q4	82,323,332	$84,717,613	-$17,932,384	$25,647	$101,764	$1.03	85
2023 Q3	94,420,035	$161,457,095	-$7,823,719	$84,645	$156,123	$1.71	98
2023 Q2	97,866,626	$272,057,319	+$2,367,648	$198,766	$388,996	$2.78	109
2023 Q1	97,177,936	$256,542,333	+$32,687,689	$1,140,968	$550,872	$2.64	108
2022 Q4	82,748,053	$396,360,310	-$6,063,100	$1,110,951	$1,392,754	$4.79	114
2022 Q3	84,662,810	$342,875,453	-$24,622,842	$1,957,000	$1,967,000	$4.05	106
2022 Q2	91,869,248	$281,129,391	-$8,220,167	$1,042,000	$1,180,000	$3.06	102
2022 Q1	91,132,213	$533,759,802	+$30,023,394	$3,290,000	$2,823,000	$5.85	128
2021 Q4	74,615,317	$990,146,146	-$64,158,772	$11,034,000	$9,524,000	$13.27	125
2021 Q3	70,781,446	$1,488,496,918	+$78,113,158	$21,639,000	$11,103,000	$21.02	127
2021 Q2	65,981,788	$1,742,599,851	+$2,675,077	$26,816,000	$13,993,000	$26.41	157
2021 Q1	65,726,400	$2,080,451,719	+$100,799,551	$13,105,000	$23,818,000	$31.65	152
2020 Q4	62,303,961	$2,052,397,356	+$256,780,660	$13,309,000	$39,746,000	$32.94	159
2020 Q3	55,330,736	$1,375,175,563	+$530,435,221	$19,144,000	$24,881,000	$24.86	145