Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL)

Q: What does CUSIP 74640Y106 represent in this 13F holders report?

CUSIP 74640Y106 is the security identifier for PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share used to aggregate holder disclosures.

Q: How many institutions held PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share in Q2 2023?

109 institutional investors reported PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share for Q2 2023. Use the holders table for investor-level position and value details.

CUSIP: 74640Y106

Q2 2023 13F Holders as of 30 Jun 2023

Security type / class: Equity / Class A Common Stock, par value $0.0001 per share
Total 13F shares: 97,866,626
Total 13F value: $272,057,319
Share change: +685,694
Put/Call ratio: 51%
SEC-reported price per share: $2.78
Number of holders: 109
Value change: +$2,367,648
Number of buys: 63
Number of sells: 51
Shares outstanding: 116,279,070

Security key

74640Y106

Report period

Q2 2023

Institutions

109

Top holders

PRPL full security history Ownership snapshot Full 13F holder table Newer quarter: Q3 2023 Previous quarter: Q1 2023 Purple Innovation, Inc. SEC filings Purple Innovation, Inc. company facts

Broader feeds

Latest 13F filings Latest 13D/G filings Investors directory

Reporting periods

Holder history for CUSIP 74640Y106

Newer quarter: Q3 2023 Previous quarter: Q1 2023

Recent filing periods:

Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024

Ownership snapshot

Top reported holders of PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (13F + 13D/G + 3/4/5)

Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.

Comparable stake leader

Coliseum Capital Manageme...

Disclosed value leader

Coliseum Capital Manageme...

Comparable rows

15/15

Latest evidence

31 Mar 2023

13F Lead comparable stake: 40% Showing 1-6 of 15 holder rows.

Quick read

Coliseum Capital Management, LLC leads the comparable SEC ownership view at 40%.

15 of 15 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.

Open SEC evidence Opens Coliseum Capital Management, LLC's linked filing trail.

Comparable ownership Top 5

Coliseum Capital Management, LLC 40%

FMR LLC 9.5%

No Street GP LP 4.4%

BlackRock Finance, Inc. 3.5%

Freshford Capital Management, LLC 2.8%

Ownership % is shown only when SEC disclosures are safely comparable across share classes.

Detailed SEC evidence table Showing 1-6 of 15 holder rows

Holder	Evidence	Ownership %	Position	12M Net Δ	As of
Coliseum Capital Management, LLC	13F Company 13F	40%	$123,590,148 46,814,450 shares	—	31 Mar 2023
FMR LLC	13F Company 13F	9.5%	$29,094,664 11,020,706 shares	—	31 Mar 2023
No Street GP LP	13F Company 13F	4.4%	$13,596,000 5,150,000 shares	—	31 Mar 2023
BlackRock Finance, Inc.	13F Company 13F	3.5%	$10,752,875 4,073,059 shares	—	31 Mar 2023
Freshford Capital Management, LLC	13F Company 13F	2.8%	$8,635,192 3,270,906 shares	—	31 Mar 2023
VANGUARD GROUP INC	13F Company 13F	2.8%	$8,472,042 3,209,107 shares	—	31 Mar 2023

How to read this table

Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.

13F holder rows

Institutional holders as of Q2 2023

Investor-level positions for this CUSIP, loaded as an interactive table.

Institutions

109

97,866,626

Rows available

109

Investor	Option	Weight %	Change %	SEC-reported value	* Price	Shares	Share Change	Activity	Report Period

^* SEC-reported price is the security price as of the portfolio date and can indicate the last known price at which the security was still held. The marker flags a reported price that did not pass the local price check.

Compare Q2 2023 vs Q1 2023 Across Filers

Q1 2023 holders

108

Q2 2023 holders

109

Holder diff

Investor	Q1 2023 Shares	Q2 2023 Shares	Share Diff	Share Chg %	Q1 2023 value	Q2 2023 value	Value change	Value Chg %

Trend: ostatnie 8 kwartałów (+ wybrane okresy porównania).

Quarterly Holders Trend

Quarterly Value Trend

Quarterly Shares Trend