Security key
74640Y106
Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL)
CUSIP: 74640Y106
Q1 2025 13F Holders as of 31 Mar 2025
- Security type / class
- Equity / Class A Common Stock, par value $0.0001 per share
- Total 13F shares
- 75,419,292
- Total 13F value
- $57,256,432
- Share change
- -868,437
- Put/Call ratio
- 155%
- SEC-reported price per share
- $0.76
- Number of holders
- 84
- Value change
- -$663,949
- Number of buys
- 20
- Number of sells
- 37
- Shares outstanding
- 116,279,070
Holder snapshot
7 signals
Open additional details 1 more signal available
Security identity
Names, identifiers, and filing context for this profile.
1 source field
Report period
Q1 2025
Institutions
84
Top holders
10
PRPL full security history
Ownership snapshot
Full 13F holder table
Purple Innovation, Inc. SEC filings
Purple Innovation, Inc. company facts
Broader feeds
Ownership snapshot
Top reported holders of PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
Coliseum Capital Manageme...
Disclosed value leader
Coliseum Capital Manageme...
Comparable rows
15/15
Latest evidence
31 Dec 2024
13F
Lead comparable stake: 40%
Showing 1-6 of 15 holder rows.
Quick read
Coliseum Capital Management, LLC leads the comparable SEC ownership view at 40%.
15 of 15 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens Coliseum Capital Management, LLC's linked filing trail.
Comparable ownership
Top 5
Coliseum Capital Management, LLC
40%
No Street GP LP
4.2%
BlackRock, Inc.
3.7%
FMR LLC
3.1%
VANGUARD GROUP INC
2.6%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-6 of 15 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC |
13F
Company
|
40%
|
$36,547,127
46,855,291 shares
|
— | 31 Dec 2024 |
| No Street GP LP |
13F
Company
|
4.2%
|
$3,825,143
4,904,030 shares
|
— | 31 Dec 2024 |
| BlackRock, Inc. |
13F
Company
|
3.7%
|
$3,318,370
4,254,321 shares
|
— | 31 Dec 2024 |
| FMR LLC |
13F
Company
|
3.1%
|
$2,840,046
3,641,084 shares
|
— | 31 Dec 2024 |
| VANGUARD GROUP INC |
13F
Company
|
2.6%
|
$2,317,396
2,971,021 shares
|
— | 31 Dec 2024 |
| WASATCH ADVISORS LP |
13F
Company
|
2.4%
|
$2,184,085
2,800,109 shares
|
— | 31 Dec 2024 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
13F holder rows
Institutional holders as of Q1 2025
Investor-level positions for this CUSIP, loaded as an interactive table.
Institutions
84
Shares
75,419,292
Rows available
84
| Investor | Option | Weight % | Change % | SEC-reported value | * Price | Shares | Share Change | Activity | Report Period |
|---|
* SEC-reported price is the security price as of the portfolio date and can indicate the last known price at which the security was still held. The marker flags a reported price that did not pass the local price check.
Compare Q1 2025 vs Q1 2025 Across Filers
Q1 2025 holders
84
Q1 2025 holders
84
Holder diff
0
| Investor | Q1 2025 Shares | Q1 2025 Shares | Share Diff | Share Chg % | Q1 2025 value | Q1 2025 value | Value change | Value Chg % |
|---|