Comparable stake leader
Coliseum Capital Management, LLC
SEC ownership of Purple Innovation, Inc.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001643953.
Disclosed value leader
Coliseum Capital Management, LLC
Comparable rows
2/50
Latest evidence
30 Jun 2026
- Public ticker
- PRPL on Nasdaq
- Parsed ownership sources
-
13D/G, 3/4/5, and 13F
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
Coliseum Capital Management, LLC
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
2 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
Coliseum Capital Management, LLC
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
30 Jun 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0001643953
- Issuer location
- Lehi, UT
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of Purple Innovation, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
Coliseum Capital Manageme...
Disclosed value leader
Coliseum Capital Manageme...
Comparable rows
2/50
Latest evidence
30 Jun 2026
13D/G
3/4/5
13F
Lead comparable stake: 50%
48 rows are not safely comparable across share classes.
13D/G row: Coliseum Capital Management, LLC
Showing 1-8 of 50 holder rows.
Quick read
Coliseum Capital Management, LLC leads the comparable SEC ownership view at 50%.
2 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens Coliseum Capital Management, LLC's linked filing trail.
Comparable ownership
Top 2
Coliseum Capital Management, LLC
50%
SOMNIGROUP INTERNATIONAL INC.
6.9%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC |
13D/G
3/4/5
13F
Director, 10%+ Owner · Company
|
50%
Reported 13D/G
· 02 May 2025
|
$40,347,060
61,131,909 shares
|
+$446,161 | 02 May 2025 |
| SOMNIGROUP INTERNATIONAL INC. |
13D/G
|
6.9%
Reported 13D/G
· 02 May 2025
|
$5,760,000
8,000,000 shares
|
$0 | 02 May 2025 |
| Douglas Scott Peterson |
3/4/5
Director
|
—
denominator unverified
|
$3,334,535
3,233,959 shares
|
— | 09 Oct 2024 |
| WASATCH ADVISORS LP |
13F
Company
|
—
denominator unverified
|
$1,810,506
5,071,444 shares
|
— | 30 Jun 2026 |
| Robert DeMartini |
3/4/5
Chief Executive Officer, Director
|
—
mixed-class rows
|
$796,625
1,057,313 shares
mixed-class rows
|
— | 31 Mar 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC |
13F
Company
|
—
denominator unverified
|
$789,147
2,210,496 shares
|
— | 30 Jun 2026 |
| BlackRock, Inc. |
13F
Company
|
—
denominator unverified
|
$373,218
1,045,427 shares
|
— | 30 Jun 2026 |
| Dicamillo Gary T. |
3/4/5
Director
|
—
denominator unverified
|
$351,536
158,478 shares
|
— | 28 Aug 2023 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to buying over the last 12 months. Net value: +$29,436.
Buys
$29,436
Insiders: 1
Sells
$0
Insiders: 0
Net
+$29,436
Shares: +60,000
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 60,000
Shares: 0
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 0 | 0 | $0 | $0 | $0 |
| 3-6 | 60,000 | 0 | $29,436 | $0 | +$29,436 |
| 6-9 | 0 | 0 | $0 | $0 | $0 |
| 9-12 | 0 | 0 | $0 | $0 | $0 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-20 of 28 reporting-owner rows connected to Purple Innovation, Inc.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
28
Largest Forms 3/4/5 holder
Douglas Scott Peterson
Net 12M change
+$29,436
Latest report
04 May 2026
Recent insider transactions for Purple Innovation, Inc.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Robert Gerard Lucian | PRPL | Class A Common Stock | Purchase | $29,436 | $0.4906 | 60,000 | 60,000 | 04 May 2026 | Direct | |
| George Turner Ulrich | PRPL | Class A Common Stock | Options Exercise | 19.1% | 6,576 | 41,007 | 31 Mar 2026 | Direct | ||
| George Turner Ulrich | PRPL | Restricted Stock Units | Options Exercise | -50% | -6,576 | 6,576 | 31 Mar 2026 | Direct | ||
| Jeffrey Layne Hutchings | PRPL | Class A Common Stock | Options Exercise | 21.1% | 16,881 | 96,947 | 31 Mar 2026 | Direct | ||
| Jeffrey Layne Hutchings | PRPL | Restricted Stock Units | Options Exercise | -50% | -16,881 | 16,881 | 31 Mar 2026 | Direct | ||
| Eric Scott Haynor | PRPL | Class A Common Stock | Options Exercise | 8.8% | 21,101 | 260,805 | 31 Mar 2026 | Direct | ||
| Eric Scott Haynor | PRPL | Restricted Stock Units | Options Exercise | -50% | -21,101 | 21,101 | 31 Mar 2026 | Direct | ||
| Jeffery Scott Kerby | PRPL | Class A Common Stock | Tax liability | -4.87% | -3,920 | 76,643 | 31 Mar 2026 | Direct | ||
| Jeffery Scott Kerby | PRPL | Class A Common Stock | Options Exercise | 20.3% | 13,585 | 80,563 | 31 Mar 2026 | Direct | ||
| Jeffery Scott Kerby | PRPL | Restricted Stock Units | Options Exercise | -50% | -13,585 | 13,585 | 31 Mar 2026 | Direct | ||
| Todd E. Vogensen | PRPL | Class A Common Stock | Tax liability | -6.91% | -7,079 | 95,432 | 31 Mar 2026 | Direct | ||
| Todd E. Vogensen | PRPL | Class A Common Stock | Options Exercise | 30.8% | 24,116 | 102,511 | 31 Mar 2026 | Direct | ||
| Todd E. Vogensen | PRPL | Restricted Stock Units | Options Exercise | -50% | -24,116 | 24,115 | 31 Mar 2026 | Direct | ||
| Robert DeMartini | PRPL | Class A Common Stock | Tax liability | -2.32% | -23,192 | 976,928 | 31 Mar 2026 | Direct | ||
| Robert DeMartini | PRPL | Class A Common Stock | Options Exercise | 8.74% | 80,386 | 1,000,120 | 31 Mar 2026 | Direct | ||
| Robert DeMartini | PRPL | Restricted Stock Units | Options Exercise | -50% | -80,386 | 80,385 | 31 Mar 2026 | Direct | ||
| Robert DeMartini | PRPL | Class A Common Stock | Tax liability | -1.74% | -16,309 | 919,734 | 15 Mar 2026 | Direct | ||
| Robert DeMartini | PRPL | Class A Common Stock | Options Exercise | 6.43% | 56,529 | 936,043 | 15 Mar 2026 | Direct | ||
| Robert DeMartini | PRPL | Performance Stock Units | Options Exercise | -100% | -314,943 | 0 | 15 Mar 2026 | Direct | ||
| Robert DeMartini | PRPL | Restricted Stock Units | Options Exercise | -100% | -56,529 | 0 | 15 Mar 2026 | Direct | ||
| Eric Scott Haynor | PRPL | Class A Common Stock | Options Exercise | 6.25% | 14,097 | 239,704 | 15 Mar 2026 | Direct | ||
| Eric Scott Haynor | PRPL | Performance Stock Units | Disposed to Issuer | -100% | -78,539 | 0 | 15 Mar 2026 | Direct | ||
| Eric Scott Haynor | PRPL | Restricted Stock Units | Options Exercise | -100% | -14,097 | 0 | 15 Mar 2026 | Direct | ||
| Jeffery Scott Kerby | PRPL | Class A Common Stock | Tax liability | -3.81% | -2,651 | 66,978 | 15 Mar 2026 | Direct | ||
| Jeffery Scott Kerby | PRPL | Class A Common Stock | Options Exercise | 15.2% | 9,186 | 69,629 | 15 Mar 2026 | Direct | ||
| Jeffery Scott Kerby | PRPL | Performance Stock Units | Disposed to Issuer | -100% | -51,178 | 0 | 15 Mar 2026 | Direct | ||
| Jeffery Scott Kerby | PRPL | Restricted Stock Units | Options Exercise | -100% | -9,186 | 0 | 15 Mar 2026 | Direct | ||
| George Turner Ulrich | PRPL | Class A Common Stock | Options Exercise | 22.4% | 6,292 | 34,431 | 15 Mar 2026 | Direct | ||
| George Turner Ulrich | PRPL | Performance Stock Units | Disposed to Issuer | -100% | -18,875 | 0 | 15 Mar 2026 | Direct | ||
| George Turner Ulrich | PRPL | Restricted Stock Units | Options Exercise | -100% | -6,292 | 0 | 15 Mar 2026 | Direct | ||
| Jeffrey Layne Hutchings | PRPL | Class A Common Stock | Options Exercise | 16.3% | 11,235 | 80,066 | 15 Mar 2026 | Direct | ||
| Jeffrey Layne Hutchings | PRPL | Performance Stock Units | Options Exercise | -100% | -62,595 | 0 | 15 Mar 2026 | Direct | ||
| Jeffrey Layne Hutchings | PRPL | Restricted Stock Units | Options Exercise | -100% | -11,235 | 0 | 15 Mar 2026 | Direct | ||
| Todd E. Vogensen | PRPL | Class A Common Stock | Tax liability | -13.9% | -12,683 | 78,395 | 14 Mar 2026 | Direct | ||
| Todd E. Vogensen | PRPL | Class A Common Stock | Options Exercise | 90.3% | 43,210 | 91,078 | 14 Mar 2026 | Direct | ||
| Todd E. Vogensen | PRPL | Restricted Stock Units | Options Exercise | -50% | -43,210 | 43,210 | 14 Mar 2026 | Direct |
* marks a reported price that did not pass the local price check.