Purple Innovation, Inc.

Ownership Transactions Reported by 26 Insiders

	Insiders	Shares	%	Avg Price	Total $
Buys	2	+204K	100%	$1.03	+$210K
Sells	0
Net	+2	+204K	100%		+$210K

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Report Date
Coliseum Capital Management, LLC	Director, 10%+ Owner	$214M			Jan 23, 2024
Douglas Scott Peterson	Director	$7.12M			Mar 4, 2024
Robert DeMartini	Chief Executive Officer, Director	$1.05M	+$204K	+24.1%	Jun 26, 2024
Todd E. Vogensen	Chief Financial Officer	$644K			Jun 20, 2024
Eric Scott Haynor	Chief Operating Officer	$540K			Jun 20, 2024
Tricia McDermott	Chief Legal Officer	$523K			Jun 20, 2024
Gary T. Dicamillo	Director	$352K			Aug 28, 2023
Jeffrey Layne Hutchings	Chief Innovation Officer	$262K			Jun 20, 2024
Jeffery Scott Kerby	Chief of Owned Retail	$246K			Jun 20, 2024
Keira Krausz	Chief Marketing Officer	$240K			Jun 20, 2024
Casey K. McGarvey	Chief Legal Officer	$219K			Jun 20, 2023
Seth Lane Darling	Director	$216K			Jun 20, 2023
Gary Alan Kiedaisch	Director	$174K			Mar 4, 2022
Claudia Hollingsworth	Director	$163K			Jun 20, 2023
R. Pate	Director	$108K			Jun 20, 2023
Erika Serow	Director	$70.5K			Jun 20, 2023
Verdi Ray White III	Chief Retail Officer	$67.3K			May 26, 2022
George Turner Ulrich	Principal Accounting Officer	$55.5K	+$6.06K	+12.3%	Jun 20, 2024
Jack Roddy	Chief People Officer	$48.2K			Oct 25, 2024
Patrice Ann Varni	Chief Marketing Officer	$25.4K			Oct 1, 2022
John A. Legg	Chief Operating Officer	$12.6K			Mar 15, 2022
Paul J. Zepf	Director				Apr 27, 2023
Dawn M. Zier	Director				Apr 27, 2023
Bennett Nussbaum	Interim CFO				Aug 19, 2022
Pano Anthos	Director				Apr 27, 2023
Joseph B. Megibow	Chief Executive Officer, Director				Oct 1, 2021

Insider	Symbol	Class	Transaction	%	Value $	* Price $	Shares	Shares Owned	Date	Ownership

* An asterisk sign (*) next to the price indicates that the price is likely invalid.