Insider Transactions Reported by 27 Insiders of Purple Innovation, Inc.

Symbol
PRPL on Nasdaq
Location
Lehi, UT

There are no Buy or Sell transactions made by insiders since 19 Mar 2025

Purple Innovation, Inc. executives and other stock owners filed with the SEC include:

Name Relationship Holdings Value Past Year Net Change Change % Report Date
Douglas Scott Peterson Director $3,334,535 09 Oct 2024
Robert DeMartini Chief Executive Officer, Director $765,870 15 Mar 2026
Dicamillo Gary T. Director $351,536 28 Aug 2023
Keira Krausz Chief Marketing Officer $239,521 20 Jun 2024
Casey K. McGarvey Chief Legal Officer $218,636 20 Jun 2023
Seth Lane Darling Director $216,342 20 Jun 2023
Eric Scott Haynor Chief Operating Officer $199,832 15 Mar 2026
Gary Alan Kiedaisch Director $174,002 04 Mar 2022
Claudia Hollingsworth Director $163,255 20 Jun 2023
R. Carter Pate Director $108,057 20 Jun 2023
Todd E. Vogensen Chief Financial Officer $91,493 14 Mar 2026
Jack Roddy Chief People Officer $90,796 31 Mar 2025
Tricia McDermott Chief Legal Officer $88,053 14 Mar 2025
Jeffrey Layne Hutchings Chief Innovation Officer $81,678 15 Mar 2026
Erika Serow Director $70,461 20 Jun 2023
Jeffery Scott Kerby Chief of Owned Retail $68,348 15 Mar 2026
Verdi Ray White III Chief Retail Officer $67,274 26 May 2022
George Turner Ulrich Principal Accounting Officer $34,086 15 Mar 2026
Patrice Ann Varni Chief Marketing Officer $25,358 01 Oct 2022
John A. Legg Chief Operating Officer $12,606 15 Mar 2022
Joseph B. Megibow Chief Executive Officer, Director 01 Oct 2021
Dawn M. Zier Director 27 Apr 2023
Bennett Nussbaum Interim CFO 19 Aug 2022
Coliseum Capital Management, LLC Director, 10%+ Owner 02 May 2025
Pano Anthos Director 27 Apr 2023
McNeil S. Fiske Jr. Director 17 Jun 2025
Paul J. Zepf Director 27 Apr 2023

Recent Insider Transactions by Companies or Individuals for Purple Innovation, Inc.

Showing up to 300 most recent insider transactions from the last 12 months.

Insider Symbol Class Transaction % Value $ * Price $ Shares Shares Owned Date Ownership
Robert DeMartini PRPL Class A Common Stock Tax liability -1.74% -16,309 919,734 15 Mar 2026 Direct
Robert DeMartini PRPL Class A Common Stock Options Exercise 6.43% 56,529 936,043 15 Mar 2026 Direct
Robert DeMartini PRPL Performance Stock Units Options Exercise -100% -314,943 0 15 Mar 2026 Direct
Robert DeMartini PRPL Restricted Stock Units Options Exercise -100% -56,529 0 15 Mar 2026 Direct
Eric Scott Haynor PRPL Class A Common Stock Options Exercise 6.25% 14,097 239,704 15 Mar 2026 Direct
Eric Scott Haynor PRPL Performance Stock Units Disposed to Issuer -100% -78,539 0 15 Mar 2026 Direct
Eric Scott Haynor PRPL Restricted Stock Units Options Exercise -100% -14,097 0 15 Mar 2026 Direct
Jeffery Scott Kerby PRPL Class A Common Stock Tax liability -3.81% -2,651 66,978 15 Mar 2026 Direct
Jeffery Scott Kerby PRPL Class A Common Stock Options Exercise 15.2% 9,186 69,629 15 Mar 2026 Direct
Jeffery Scott Kerby PRPL Performance Stock Units Disposed to Issuer -100% -51,178 0 15 Mar 2026 Direct
Jeffery Scott Kerby PRPL Restricted Stock Units Options Exercise -100% -9,186 0 15 Mar 2026 Direct
George Turner Ulrich PRPL Class A Common Stock Options Exercise 22.4% 6,292 34,431 15 Mar 2026 Direct
George Turner Ulrich PRPL Performance Stock Units Disposed to Issuer -100% -18,875 0 15 Mar 2026 Direct
George Turner Ulrich PRPL Restricted Stock Units Options Exercise -100% -6,292 0 15 Mar 2026 Direct
Jeffrey Layne Hutchings PRPL Class A Common Stock Options Exercise 16.3% 11,235 80,066 15 Mar 2026 Direct
Jeffrey Layne Hutchings PRPL Performance Stock Units Options Exercise -100% -62,595 0 15 Mar 2026 Direct
Jeffrey Layne Hutchings PRPL Restricted Stock Units Options Exercise -100% -11,235 0 15 Mar 2026 Direct
Todd E. Vogensen PRPL Class A Common Stock Tax liability -13.9% -12,683 78,395 14 Mar 2026 Direct
Todd E. Vogensen PRPL Class A Common Stock Options Exercise 90.3% 43,210 91,078 14 Mar 2026 Direct
Todd E. Vogensen PRPL Restricted Stock Units Options Exercise -50% -43,210 43,210 14 Mar 2026 Direct
Eric Scott Haynor PRPL Class A Common Stock Options Exercise 5.9% 12,572 225,607 06 Jun 2025 Direct
Eric Scott Haynor PRPL Performance Stock Units Disposed to Issuer -100% -70,043 0 06 Jun 2025 Direct
Eric Scott Haynor PRPL Restricted Stock Units Options Exercise -100% -12,572 0 06 Jun 2025 Direct
Jeffrey Layne Hutchings PRPL Class A Common Stock Options Exercise 16.6% 9,827 68,831 12 May 2025 Direct
Jeffrey Layne Hutchings PRPL Performance Stock Units Disposed to Issuer -100% -54,749 0 12 May 2025 Direct
Jeffrey Layne Hutchings PRPL Restricted Stock Units Options Exercise -100% -9,827 0 12 May 2025 Direct
Coliseum Capital Management, LLC PRPL Warrant Award 33.3% 6,557,377 26,229,508 02 May 2025 See footnote
George Turner Ulrich PRPL Class A Common Stock Tax liability -7.4% -2,249 28,139 31 Mar 2025 Direct
George Turner Ulrich PRPL Class A Common Stock Options Exercise 27.6% 6,576 30,388 31 Mar 2025 Direct
George Turner Ulrich PRPL Restricted Stock Units Options Exercise -33.3% -6,576 13,152 31 Mar 2025 Direct
Jack Roddy PRPL Class A Common Stock Options Exercise 24.5% 16,881 85,833 31 Mar 2025 Direct
Jack Roddy PRPL Restricted Stock Units Options Exercise -33.3% -16,881 33,762 31 Mar 2025 Direct
Eric Scott Haynor PRPL Class A Common Stock Options Exercise 11% 21,101 213,035 31 Mar 2025 Direct
Eric Scott Haynor PRPL Restricted Stock Units Options Exercise -33.3% -21,101 42,202 31 Mar 2025 Direct
Todd E. Vogensen PRPL Class A Common Stock Tax liability -12.7% -6,970 47,868 31 Mar 2025 Direct
Todd E. Vogensen PRPL Class A Common Stock Options Exercise 78.5% 24,116 54,838 31 Mar 2025 Direct
Todd E. Vogensen PRPL Restricted Stock Units Options Exercise -33.3% -24,116 48,231 31 Mar 2025 Direct
Jeffrey Layne Hutchings PRPL Class A Common Stock Options Exercise 40.1% 16,881 59,004 31 Mar 2025 Direct
Jeffrey Layne Hutchings PRPL Restricted Stock Units Options Exercise -33.3% -16,881 33,762 31 Mar 2025 Direct
Robert DeMartini PRPL Class A Common Stock Tax liability -2.57% -23,232 879,514 31 Mar 2025 Direct
Robert DeMartini PRPL Class A Common Stock Options Exercise 9.78% 80,386 902,746 31 Mar 2025 Direct
Robert DeMartini PRPL Restricted Stock Units Options Exercise -33.3% -80,386 160,771 31 Mar 2025 Direct
Jeffery Scott Kerby PRPL Class A Common Stock Tax liability -7.14% -4,647 60,443 31 Mar 2025 Direct
Jeffery Scott Kerby PRPL Class A Common Stock Options Exercise 26.4% 13,585 65,090 31 Mar 2025 Direct
Jeffery Scott Kerby PRPL Restricted Stock Units Options Exercise -33.3% -13,585 27,170 31 Mar 2025 Direct
Robert DeMartini PRPL Class A Common Stock Tax liability -5.53% -48,167 822,360 25 Mar 2025 Direct
Robert DeMartini PRPL Class A Common Stock Options Exercise 23.7% 166,667 870,527 25 Mar 2025 Direct
Robert DeMartini PRPL Restricted Stock Units Options Exercise -100% -166,667 0 25 Mar 2025 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.