Jeffrey Layne Hutchings - 15 Mar 2026 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Innovation Officer
Signature
/s/ Todd Vogensen, Attorney-in-Fact
Issuer symbol
PRPL
Transactions as of
15 Mar 2026
Net transactions value
$0
Form type
4
Filing time
17 Mar 2026, 16:00:10 UTC
Previous filing
12 May 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
HUTCHINGS JEFFREY LAYNE Chief Innovation Officer C/O PURPLE INNOVATION, INC., 4100 N. CHAPEL RIDGE RD., SUITE 200, LEHI /s/ Todd Vogensen, Attorney-in-Fact 17 Mar 2026 0001925286

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +11,235 +16% 80,066 15 Mar 2026 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise -11,235 -100% $0.000000* 0 15 Mar 2026 Class A Common Stock 11,235 Direct F1, F2
transaction PRPL Performance Stock Units Options Exercise -62,595 -100% $0.000000* 0 15 Mar 2026 Class A Common Stock 0 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F3 On June 20, 2023, the Company granted Performance Stock Units that could vest on March 15, 2026, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.