Comparable stake leader
BlackRock, Inc.
SEC ownership of ServiceNow, Inc.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001373715.
Disclosed value leader
BlackRock, Inc.
Comparable rows
2/50
Latest evidence
06 Nov 2026
- Public ticker
- NOW on NYSE
- Parsed ownership sources
-
13D/G, 13F, and 3/4/5
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
BlackRock, Inc.
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
2 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
BlackRock, Inc.
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
06 Nov 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0001373715
- Issuer location
- Santa Clara, CA
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of ServiceNow, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
BlackRock, Inc.
Disclosed value leader
BlackRock, Inc.
Comparable rows
2/50
Latest evidence
06 Nov 2026
13D/G
13F
3/4/5
Lead comparable stake: 8.9%
48 rows are not safely comparable across share classes.
13D/G row: BlackRock, Inc.
Showing 1-8 of 50 holder rows.
Quick read
BlackRock, Inc. leads the comparable SEC ownership view at 8.9%.
2 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens BlackRock, Inc.'s linked filing trail.
Comparable ownership
Top 2
BlackRock, Inc.
8.9%
VANGUARD CAPITAL MANAGEMENT LLC
7.5%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| BlackRock, Inc. |
13D/G
13F
Company
|
8.9%
Reported 13D/G
· 31 Dec 2024
|
$17,251,497,878
18,250,532 shares
|
$0 | 31 Dec 2024 |
| VANGUARD CAPITAL MANAGEMENT LLC |
13D/G
13F
Vanguard Capital Management · Company
|
7.5%
Reported 13D/G
· 31 Mar 2026
|
$8,192,708,207
78,361,628 shares
|
$0 | 31 Mar 2026 |
| STATE STREET CORP |
13F
Company
|
—
denominator unverified
|
$4,868,514,283
49,038,218 shares
|
— | 30 Jun 2026 |
| MORGAN STANLEY |
13F
Company
|
—
denominator unverified
|
$2,643,924,388
26,630,984 shares
|
— | 30 Jun 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC |
13F
Company
|
—
denominator unverified
|
$2,500,341,285
25,184,743 shares
|
— | 30 Jun 2026 |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
Company
|
—
denominator unverified
|
$2,407,583,912
24,274,498 shares
|
— | 30 Jun 2026 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC |
13F
Company
|
—
denominator unverified
|
$1,651,827,689
16,638,071 shares
|
— | 30 Jun 2026 |
| PRICE T ROWE ASSOCIATES INC /MD/ |
13F
Company
|
—
denominator unverified
|
$1,595,066,000
16,066,335 shares
|
— | 30 Jun 2026 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$6,003,086.
Buys
$3,000,058
Insiders: 1
Sells
$9,003,144
Insiders: 10
Net
-$6,003,086
Shares: -35,653
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 28,682
Shares: 64,335
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 0 | 15,370 | $0 | $2,069,006 | -$2,069,006 |
| 3-6 | 0 | 20,588 | $0 | $1,889,862 | -$1,889,862 |
| 6-9 | 28,682 | 25,315 | $3,000,058 | $2,510,691 | +$489,367 |
| 9-12 | 0 | 3,062 | $0 | $2,533,585 | -$2,533,585 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-20 of 29 reporting-owner rows connected to ServiceNow, Inc.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
29
Largest Forms 3/4/5 holder
William R. McDermott
Net 12M change
-$6M
Full value: -$6,003,085 · USD · 12-month changeLatest report
06 Nov 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| William R. McDermott | Chairman & CEO, Director | $285,437,698 | +$3,000,058 | +1.1% | Mixed | 06 Nov 2026 |
| Frederic B. Luddy | Director | $80,861,060 | Mixed | 21 May 2026 | ||
| Chirantan Jitendra Desai | President & COO | $71,117,714 | Mixed | 17 May 2024 | ||
| Gina Mastantuono | President and CFO | $46,148,727 | -$689,686 | -1.5% | Mixed | 06 Nov 2026 |
| Jeffrey A. Miller | Director | $42,576,175 | Mixed | 07 Feb 2025 | ||
| Paul J. Smith | Pres., Global Cust.& Field Ops | $32,284,838 | Mixed | 19 Feb 2025 | ||
| Christopher Bedi | Chief Digital Information Ofc | $20,345,509 | Mixed | 01 Jul 2024 | ||
| Amit Zavery | President, CPO and COO | $19,596,969 | Mixed | 06 Nov 2026 | ||
| Nicholas J. Tzitzon | Vice Chairman | $18,712,175 | -$431,736 | -2.3% | Mixed | 09 Feb 2026 |
| Russell S. Elmer | Special Counsel | $18,547,165 | -$213,002 | -1.1% | Mixed | 09 Feb 2026 |
| Jacqueline P. Canney | Chief People & AI Enblmt. Off. | $16,578,426 | -$2,270,651 | -12% | Mixed | 06 Nov 2026 |
| Kevin Haverty | Chief Revenue Officer | $14,232,135 | Mixed | 24 Jan 2022 | ||
| Dennis Woodside | Director | $6,073,340 | Mixed | 09 Jun 2022 | ||
| Paul Edward Chamberlain | Director | $5,960,662 | -$1,079,251 | -15% | Filing P/S | 27 Aug 2026 |
| Fay Sien Goon | Principal Accounting Officer | $4,597,480 | Mixed | 20 Aug 2021 | ||
| Kevin Thomas McBride | Former Principal Acctg Officer | $4,147,799 | -$383,888 | -8.5% | Mixed | 17 Feb 2026 |
| Anita Mary Sands | Director | $3,486,742 | -$1,482,402 | -30% | Mixed | 21 May 2026 |
| Jonathan Chadwick | Director | $3,331,096 | Mixed | 22 May 2025 | ||
| Lara Caimi | Chief Custmr Ofc-GM Impact Svc | $2,630,178 | Mixed | 22 May 2023 | ||
| Paul Fipps | President, Global Customer Ops | $2,484,435 | -$2,064,442 | -45% | Median | 06 Nov 2026 |
Recent insider transactions for ServiceNow, Inc.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Jacqueline P. Canney | NOW | Common Stock | Sale | -4.11% | -$131,091 | $101.70 | -1,289 | 30,042 | 09 Nov 2026 | Direct |
| Danielle Fontaine | NOW | Common Stock | Tax liability | -0.95% | -106 | 11,086 | 06 Nov 2026 | Direct | ||
| Danielle Fontaine | NOW | Common Stock | Options Exercise | 2.8% | 305 | 11,192 | 06 Nov 2026 | Direct | ||
| Danielle Fontaine | NOW | Restricted Stock Units | Options Exercise | -16.7% | -305 | 1,525 | 06 Nov 2026 | Direct | ||
| Paul Fipps | NOW | Common Stock | Tax liability | -0.84% | -156 | 18,497 | 06 Nov 2026 | Direct | ||
| Paul Fipps | NOW | Common Stock | Options Exercise | 2.14% | 390 | 18,625 | 06 Nov 2026 | Direct | ||
| Paul Fipps | NOW | Restricted Stock Units | Options Exercise | -43.6% | -390 | 505 | 06 Nov 2026 | Direct | ||
| Amit Zavery | NOW | Common Stock | Tax liability | -5.59% | -5,373 | 90,687 | 06 Nov 2026 | Direct | ||
| Amit Zavery | NOW | Common Stock | Options Exercise | 11.6% | 9,995 | 96,060 | 06 Nov 2026 | Direct | ||
| Amit Zavery | NOW | Restricted Stock Units | Options Exercise | -100% | -9,995 | 0 | 06 Nov 2026 | Direct | ||
| Gina Mastantuono | NOW | Common Stock | Tax liability | -1.88% | -2,124 | 111,082 | 06 Nov 2026 | Direct | ||
| Gina Mastantuono | NOW | Common Stock | Options Exercise | 3.62% | 3,950 | 113,206 | 06 Nov 2026 | Direct | ||
| Gina Mastantuono | NOW | Restricted Stock Units | Options Exercise | -100% | -3,950 | 0 | 06 Nov 2026 | Direct | ||
| Jacqueline P. Canney | NOW | Common Stock | Tax liability | -4.12% | -1,346 | 31,331 | 06 Nov 2026 | Direct | ||
| Jacqueline P. Canney | NOW | Common Stock | Options Exercise | 8.77% | 2,635 | 32,677 | 06 Nov 2026 | Direct | ||
| Jacqueline P. Canney | NOW | Restricted Stock Units | Options Exercise | -100% | -2,635 | 0 | 06 Nov 2026 | Direct | ||
| William R. McDermott | NOW | Common Stock | Tax liability | -2.44% | -4,717 | 188,257 | 06 Nov 2026 | Direct | ||
| William R. McDermott | NOW | Common Stock | Options Exercise | 4.76% | 8,775 | 192,974 | 06 Nov 2026 | Direct | ||
| William R. McDermott | NOW | Restricted Stock Units | Options Exercise | -100% | -8,775 | 0 | 06 Nov 2026 | Direct | ||
| Jacqueline P. Canney | NOW | Restricted Stock Units | Award | 79,078 | 79,078 | 26 Oct 2026 | Direct | |||
| William R. McDermott | NOW | Restricted Stock Units | Award | 349,900 | 349,900 | 26 Oct 2026 | Direct | |||
| Paul Fipps | NOW | Restricted Stock Units | Award | 157,455 | 157,455 | 26 Oct 2026 | Direct | |||
| Hossein Nowbar | NOW | Restricted Stock Units | Award | 79,078 | 79,078 | 26 Oct 2026 | Direct | |||
| Amit Zavery | NOW | Restricted Stock Units | Award | 174,950 | 174,950 | 26 Oct 2026 | Direct | |||
| Gina Mastantuono | NOW | Restricted Stock Units | Award | 124,215 | 124,215 | 26 Oct 2026 | Direct | |||
| Paul Fipps | NOW | Common Stock | Sale | -10% | -$300,777 | $147.87 | -2,034 | 18,305 | 31 Aug 2026 | Direct |
| Jacqueline P. Canney | NOW | Common Stock | Sale | -20.7% | -$1,082,886 | $138.00 | -7,847 | 30,042 | 28 Aug 2026 | Direct |
| Paul Edward Chamberlain | NOW | Common Stock | Sale | -5.78% | -$365,851 | $135.50 | -2,700 | 43,990 | 27 Aug 2026 | Direct |
| William R. McDermott | NOW | Common Stock | Tax liability | -1.2% | -2,236 | 184,199 | 17 Aug 2026 | Direct | ||
| William R. McDermott | NOW | Common Stock | Options Exercise | 2.28% | 4,160 | 186,435 | 17 Aug 2026 | Direct | ||
| William R. McDermott | NOW | Restricted Stock Units | Options Exercise | -33.3% | -4,160 | 8,320 | 17 Aug 2026 | Direct | ||
| Jacqueline P. Canney | NOW | Common Stock | Tax liability | -1.29% | -496 | 37,889 | 17 Aug 2026 | Direct | ||
| Jacqueline P. Canney | NOW | Common Stock | Options Exercise | 2.59% | 970 | 38,385 | 17 Aug 2026 | Direct | ||
| Jacqueline P. Canney | NOW | Restricted Stock Units | Options Exercise | -33.3% | -970 | 1,945 | 17 Aug 2026 | Direct | ||
| Paul Fipps | NOW | Common Stock | Tax liability | -1.25% | -256 | 20,159 | 17 Aug 2026 | Direct | ||
| Paul Fipps | NOW | Common Stock | Options Exercise | 3.23% | 640 | 20,459 | 17 Aug 2026 | Direct | ||
| Paul Fipps | NOW | Restricted Stock Units | Options Exercise | -48.3% | -640 | 685 | 17 Aug 2026 | Direct | ||
| Danielle Fontaine | NOW | Common Stock | Tax liability | -1.52% | -168 | 10,887 | 17 Aug 2026 | Direct | ||
| Danielle Fontaine | NOW | Common Stock | Options Exercise | 4.59% | 485 | 11,055 | 17 Aug 2026 | Direct | ||
| Danielle Fontaine | NOW | Restricted Stock Units | Options Exercise | -33.2% | -485 | 975 | 17 Aug 2026 | Direct | ||
| Gina Mastantuono | NOW | Common Stock | Tax liability | -0.78% | -858 | 109,256 | 17 Aug 2026 | Direct | ||
| Gina Mastantuono | NOW | Common Stock | Options Exercise | 1.47% | 1,595 | 110,114 | 17 Aug 2026 | Direct | ||
| Gina Mastantuono | NOW | Restricted Stock Units | Options Exercise | -33.3% | -1,595 | 3,190 | 17 Aug 2026 | Direct | ||
| William R. McDermott | NOW | Common Stock | Tax liability | -4.37% | -8,145 | 178,170 | 14 Aug 2026 | Direct | ||
| William R. McDermott | NOW | Common Stock | Options Exercise | 8.81% | 15,152 | 187,047 | 14 Aug 2026 | Direct | ||
| William R. McDermott | NOW | Restricted Stock Units | Options Exercise | -28.7% | -15,152 | 37,645 | 14 Aug 2026 | Direct | ||
| Paul Fipps | NOW | Common Stock | Tax liability | -16.1% | -3,057 | 15,924 | 14 Aug 2026 | Direct | ||
| Paul Fipps | NOW | Common Stock | Options Exercise | 52.6% | 7,652 | 22,192 | 14 Aug 2026 | Direct | ||
| Paul Fipps | NOW | Restricted Stock Units | Options Exercise | -57.5% | -7,652 | 5,650 | 14 Aug 2026 | Direct | ||
| Hossein Nowbar | NOW | Common Stock | Tax liability | -21.8% | -1,995 | 7,175 | 14 Aug 2026 | Direct |
* marks a reported price that did not pass the local price check.