Security Snapshot

ServiceNow, Inc. - Common Stock (NOW) Institutional Ownership

CUSIP: 81762P102

13F Institutional Holders and Ownership History from Q1 2014 to Q1 2026

Latest Period

Q1 2026

Institutions Reporting

2,158

Shares (Excl. Options)

860,459,906

Price

$104.55

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Type / Class
Equity / Common Stock
Symbol
NOW on NYSE
Shares outstanding
1,046,216,662
Price per share
$90.17
All holders as of 31 Mar 2026
Q1 2026
Total 13F shares
860,459,906
Total reported value
$90,070,145,364
% of total 13F portfolios
0.08%
Share change
-42,626,327
Value change
-$6,468,258,208
Number of holders
2,158
Price from insider filings
$90.17
Reported Shares, Excluding Options vs Price
Reported Value, Excluding Options
Total Investors

Key facts

  • NOW - ServiceNow, Inc. - Common Stock is tracked under CUSIP 81762P102.
  • 2158 institutions reported positions in Q1 2026.
  • 2 significant owners is listed from Schedule 13D/13G reporting.

Change

  • Holder count moved from 2,288 to 2,158 between Q4 2025 and Q1 2026.
  • Reported value moved from $137,879,378,060 to $90,070,145,364.

Research use

  • You can quickly see who holds this security, then open quarter and manager detail pages for full evidence.
  • 13F and Schedule 13D/13G sections are kept together so you can cross-check institutional and beneficial ownership context.

Evidence

Source: SEC Form 13F

Latest holder context comes from 2158 institutions filings for Q1 2026.

Open SEC Evidence

Security key

81762P102

Latest holder period

Q1 2026

13F holders

2,158

13D/G owners

2

CIK / CUSIP context first

Significant Owners of ServiceNow, Inc. - Common Stock (NOW) based on Schedule 13D/G filings

Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
VANGUARD CAPITAL MANAGEMENT LLC 7.5% $8,192,708,207 78,361,628 Vanguard Capital Management 31 Mar 2026
BlackRock, Inc. 8.9% $17,251,497,878 18,250,532 BlackRock, Inc. 31 Dec 2024

As of 31 Mar 2026, 2,158 institutional investors reported holding 860,459,906 shares of ServiceNow, Inc. - Common Stock (NOW). This represents 82% of the company’s total 1,046,216,662 outstanding shares.

Top 25 Institutional Shareholders

The largest institutional shareholders of ServiceNow, Inc. - Common Stock (NOW) together control 47% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.

Institution Ownership % Shares Held Share Change % Portfolio % Holdings Value
BlackRock, Inc. 9.3% 97,501,594 +2.3% 0.18% $10,193,791,596
VANGUARD CAPITAL MANAGEMENT LLC 6.5% 67,980,219 0% 0.18% $7,107,331,897
STATE STREET CORP 4.6% 48,058,492 +0.34% 0.17% $5,024,515,339
PRICE T ROWE ASSOCIATES INC /MD/ 3.3% 34,109,888 +5.3% 0.41% $3,566,190,000
JPMORGAN CHASE & CO 3% 30,996,941 -18% 0.22% $3,253,749,041
VANGUARD PORTFOLIO MANAGEMENT LLC 2.4% 25,172,570 0% 0.14% $2,631,792,194
GEODE CAPITAL MANAGEMENT, LLC 2.3% 24,423,811 +3.9% 0.16% $2,549,848,504
MORGAN STANLEY 2.2% 23,347,995 +2.7% 0.15% $2,441,033,324
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 1.4% 14,275,465 +1.9% 0.31% $1,492,499,867
FMR LLC 1.2% 12,284,999 -22% 0.07% $1,284,396,616
Amundi 1.1% 11,479,098 +61% 0.33% $1,200,139,698
NORTHERN TRUST CORP 1% 10,837,127 -1.5% 0.15% $1,133,021,627
Bank of New York Mellon Corp 0.82% 8,526,931 +6.5% 0.16% $891,490,534
Fisher Asset Management, LLC 0.77% 8,032,952 -3.8% 0.28% $839,845,225
GOLDMAN SACHS GROUP INC 0.74% 7,718,099 -1.8% 0.11% $806,927,242
VICTORY CAPITAL MANAGEMENT INC 0.73% 7,628,519 +97% 0.51% $797,567,694
CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.73% 7,607,165 +3.9% 0.12% $795,329,101
POLEN CAPITAL MANAGEMENT LLC 0.69% 7,269,453 +28% 5.3% $760,021,232
BANK OF AMERICA CORP /DE/ 0.68% 7,081,771 -27% 0.05% $740,399,191
Legal & General Group Plc 0.65% 6,810,859 -1.2% 0.16% $712,075,305
BARCLAYS PLC 0.64% 6,666,504 +26% 0.25% $696,982,995
Invesco Ltd. 0.6% 6,303,137 +13% 0.1% $658,992,998
ROYAL BANK OF CANADA 0.58% 6,084,758 -9.4% 0.12% $636,160,000
Pictet Asset Management Holding SA 0.58% 6,080,250 +58% 0.67% $635,706,436
VANGUARD FIDUCIARY TRUST CO 0.58% 6,035,246 0% 0.16% $630,984,969

Institutional Holders of ServiceNow, Inc. - Common Stock (NOW) across Reporting Periods

Period Reported Shares, Excl. Options Value, Excl. Options Value Change Price (Median) Investors
2026 Q1 860,459,906 $90,070,145,364 -$6,468,258,208 $104.55 2,158
2025 Q4 900,761,489 $137,879,378,060 +$108,963,148,367 $153.19 2,288
2025 Q3 178,741,091 $164,149,742,685 -$4,021,322,451 $920.28 2,224
2025 Q2 181,612,173 $186,587,671,306 +$2,086,052,930 $1028.08 2,268
2025 Q1 180,160,057 $143,354,800,020 -$3,342,703,442 $796.14 2,136
2024 Q4 183,038,314 $194,028,161,236 +$939,155,711 $1060.12 2,227
2024 Q3 181,459,813 $162,389,744,410 +$899,530,203 $894.39 1,916
2024 Q2 180,211,241 $141,701,684,219 +$1,621,197,585 $786.67 1,857
2024 Q1 178,715,682 $136,214,294,063 -$645,499,243 $762.40 1,798
2023 Q4 179,607,784 $126,896,672,564 -$30,890,013 $706.49 1,732
2023 Q3 179,370,486 $100,281,670,260 -$553,340,790 $558.96 1,550
2023 Q2 180,627,417 $101,364,123,945 +$231,113,693 $561.97 1,489
2023 Q1 180,440,472 $83,815,418,894 +$634,128,214 $464.72 1,393
2022 Q4 180,792,336 $70,224,866,036 +$443,221,303 $388.27 1,342
2022 Q3 179,367,113 $67,842,654,476 -$179,653,078 $377.61 1,290
2022 Q2 178,474,331 $84,865,907,092 +$1,235,103,627 $475.52 1,356
2022 Q1 176,449,474 $98,308,921,748 +$373,675,358 $556.89 1,395
2021 Q4 175,260,744 $113,727,339,234 -$504,107,998 $649.11 1,391
2021 Q3 174,868,386 $108,825,502,970 +$1,182,474,459 $622.27 1,319
2021 Q2 173,092,946 $95,164,086,529 +$486,324,449 $549.55 1,260
2021 Q1 172,754,918 $86,410,492,457 -$389,255,126 $500.11 1,251
2020 Q4 173,316,381 $95,296,184,088 -$204,922,839 $550.43 1,260
2020 Q3 173,370,047 $84,084,014,974 -$878,415,984 $485.00 1,117
2020 Q2 175,028,275 $71,005,116,128 -$848,882,470 $405.06 1,048
2020 Q1 177,596,504 $50,888,663,643 -$1,949,921,441 $286.58 928
2019 Q4 184,371,957 $52,050,384,606 +$3,208,244,760 $282.32 842
2019 Q3 173,577,100 $44,052,718,167 +$140,733,598 $253.85 766
2019 Q2 172,749,185 $47,449,533,091 +$974,575,605 $274.57 772
2019 Q1 174,733,806 $43,058,167,881 -$47,351,215 $246.49 709
2018 Q4 175,680,902 $31,275,968,145 +$924,717,578 $178.05 637
2018 Q3 170,106,791 $33,271,896,466 -$168,963,686 $195.63 620
2018 Q2 171,231,567 $29,526,566,297 -$310,665,806 $172.47 546
2018 Q1 173,021,526 $28,620,621,264 -$329,795,708 $165.45 512
2017 Q4 175,454,359 $22,871,402,522 +$147,596,352 $130.39 459
2017 Q3 174,438,278 $20,489,415,017 +$415,963,448 $117.53 421
2017 Q2 171,095,184 $18,133,143,474 +$863,365,381 $106.00 391
2017 Q1 163,266,741 $14,278,870,831 +$609,493,499 $87.47 371
2016 Q4 163,739,515 $12,172,721,853 -$36,233,835 $74.34 335
2016 Q3 164,200,994 $12,992,919,847 +$486,916,727 $79.15 318
2016 Q2 158,418,030 $10,519,780,498 -$133,832,048 $66.40 320
2016 Q1 160,610,252 $9,825,943,023 +$504,289,397 $61.18 314
2015 Q4 151,550,035 $13,118,713,868 +$284,137,472 $86.56 346
2015 Q3 148,402,150 $10,305,761,260 +$604,991,439 $69.45 315
2015 Q2 141,221,431 $10,494,230,198 +$414,178,381 $74.31 320
2015 Q1 135,582,714 $10,679,254,123 +$489,818,832 $78.78 317
2014 Q4 129,379,209 $8,776,704,118 +$203,612,553 $67.85 287
2014 Q3 126,368,761 $7,427,145,383 -$153,293,782 $58.78 266
2014 Q2 128,977,588 $7,989,181,192 +$714,533,035 $61.96 254
2014 Q1 117,163,352 $7,007,804,637 +$279,380,715 $59.92 259
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