Security Snapshot

ServiceNow, Inc. - Common Stock (NOW) Institutional Ownership

CUSIP: 81762P102

13F Institutional Holders and Ownership History from Q1 2014 to Q2 2026

Latest Period

Q1 2026

Institutions Reporting

2,180

Shares (Excl. Options)

863,730,715

Price

$104.55

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Latest holder snapshot 5 signals
Portfolio coverage rank
0.08%
Share change
-42,622,116
Value change
-$6,462,933,549
Number of holders
2,180
Issuer context Names, identifiers, and filing context for this profile. 3 identity fields
Shares outstanding
1,046,216,662
SEC-reported price per share
$99.28
Insider filing price
$99.28
13F Shares, Excluding Options vs Price
13F Value, Excluding Options
Total Investors

Key facts

  • NOW - ServiceNow, Inc. - Common Stock is tracked under CUSIP 81762P102.
  • 2180 institutions reported positions in Q1 2026.
  • 2 significant owners is listed from Schedule 13D/13G reporting.

Change

  • Holder count moved from 2,180 to 134 between Q1 2026 and Q2 2026.
  • SEC-reported value moved from $90,401,876,686 to $848,384,029.

Research use

  • You can quickly see who holds this security, then open quarter and manager detail pages for full evidence.
  • 13F and Schedule 13D/13G sections are kept together so you can cross-check institutional and beneficial ownership context.

Evidence

Source: SEC Form 13F

Latest holder context comes from 2180 institutions filings for Q1 2026.

Open SEC evidence

Security key

81762P102

Latest holder period

Q1 2026

13F holders

2,180

13D/G owners

2

CIK / CUSIP context first

13D/G owners

Significant owners

Large-stake holder rows connected to Schedule 13D/G evidence.

Rows
2
Security
NOW
Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
VANGUARD CAPITAL MANAGEMENT LLC 7.5% $8,192,708,207 78,361,628 Vanguard Capital Management 31 Mar 2026
BlackRock, Inc. 8.9% $17,251,497,878 18,250,532 BlackRock, Inc. 31 Dec 2024

As of 31 Mar 2026, 2,180 institutional investors reported holding 863,730,715 shares of ServiceNow, Inc. - Common Stock (NOW). This represents 83% of the company’s total 1,046,216,662 outstanding shares.

13F concentration

Top 25 institutional shareholders

Largest 13F positions for this security by reported shares and value.

Top holder share
47%
Institution Ownership % Shares Held Share Change % Portfolio % Holdings Value
BlackRock, Inc. 9.3% 97,501,594 +2.3% 0.18% $10,193,791,596
VANGUARD CAPITAL MANAGEMENT LLC 6.5% 67,980,219 0% 0.18% $7,107,331,897
STATE STREET CORP 4.6% 48,058,492 +0.34% 0.17% $5,024,515,339
PRICE T ROWE ASSOCIATES INC /MD/ 3.3% 34,109,888 +5.3% 0.41% $3,566,190,000
JPMORGAN CHASE & CO 3% 30,996,941 -18% 0.22% $3,253,749,041
VANGUARD PORTFOLIO MANAGEMENT LLC 2.4% 25,172,570 0% 0.14% $2,631,792,194
GEODE CAPITAL MANAGEMENT, LLC 2.3% 24,423,811 +3.9% 0.16% $2,549,848,504
MORGAN STANLEY 2.2% 23,347,995 +2.7% 0.15% $2,441,033,324
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 1.4% 14,275,465 +1.9% 0.31% $1,492,499,867
FMR LLC 1.2% 12,284,999 -22% 0.07% $1,284,396,616
Amundi 1.1% 11,479,098 +61% 0.33% $1,200,139,698
NORTHERN TRUST CORP 1% 10,837,127 -1.5% 0.15% $1,133,021,627
Bank of New York Mellon Corp 0.82% 8,526,931 +6.5% 0.16% $891,490,534
Fisher Asset Management, LLC 0.77% 8,032,952 -3.8% 0.28% $839,845,225
GOLDMAN SACHS GROUP INC 0.74% 7,718,099 -1.8% 0.11% $806,927,242
VICTORY CAPITAL MANAGEMENT INC 0.73% 7,628,519 +97% 0.51% $797,567,694
CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.73% 7,607,165 +3.9% 0.12% $795,329,101
POLEN CAPITAL MANAGEMENT LLC 0.69% 7,269,453 +28% 5.3% $760,021,232
BANK OF AMERICA CORP /DE/ 0.68% 7,081,771 -27% 0.05% $740,399,191
Legal & General Group Plc 0.65% 6,810,859 -1.2% 0.16% $712,075,305
BARCLAYS PLC 0.64% 6,666,504 +26% 0.25% $696,982,995
Invesco Ltd. 0.6% 6,303,137 +13% 0.1% $658,992,998
ROYAL BANK OF CANADA 0.58% 6,084,758 -9.4% 0.12% $636,160,000
Pictet Asset Management Holding SA 0.58% 6,080,250 +58% 0.67% $635,706,436
VANGUARD FIDUCIARY TRUST CO 0.58% 6,035,246 0% 0.16% $630,984,969

Quarter history

Institutional holders across reporting periods

Holder count, reported shares/value, and median price by quarter.

Periods
50
Latest
Q1 2026
Rows shown
1-25 of 50
Period 13F Shares, Excl. Options Value, Excl. Options Value Change Price (Median) Investors
2026 Q2 8,543,581 $848,384,029 -$50,641,158 $99.28 134
2026 Q1 863,730,715 $90,401,876,686 -$6,462,933,549 $104.55 2,180
2025 Q4 901,302,307 $137,962,224,985 +$109,110,294,420 $153.19 2,298
2025 Q3 178,741,091 $164,149,742,685 -$4,021,322,451 $920.28 2,224
2025 Q2 181,612,173 $186,587,671,306 +$2,086,052,930 $1028.08 2,268
2025 Q1 180,160,057 $143,354,800,020 -$3,342,703,442 $796.14 2,136
2024 Q4 183,038,314 $194,028,161,236 +$939,155,711 $1060.12 2,227
2024 Q3 181,459,813 $162,389,744,410 +$899,530,203 $894.39 1,916
2024 Q2 180,211,241 $141,701,684,219 +$1,621,197,585 $786.67 1,857
2024 Q1 178,715,682 $136,214,294,063 -$645,499,243 $762.40 1,798
2023 Q4 179,607,784 $126,896,672,564 -$30,890,013 $706.49 1,732
2023 Q3 179,370,486 $100,281,670,260 -$553,340,790 $558.96 1,550
2023 Q2 180,627,417 $101,364,123,945 +$231,113,693 $561.97 1,489
2023 Q1 180,440,472 $83,815,418,894 +$634,128,214 $464.72 1,393
2022 Q4 180,792,336 $70,224,866,036 +$443,221,303 $388.27 1,342
2022 Q3 179,367,113 $67,842,654,476 -$179,653,078 $377.61 1,290
2022 Q2 178,474,331 $84,865,907,092 +$1,235,103,627 $475.52 1,356
2022 Q1 176,449,474 $98,308,921,748 +$373,675,358 $556.89 1,395
2021 Q4 175,260,744 $113,727,339,234 -$504,107,998 $649.11 1,391
2021 Q3 174,868,386 $108,825,502,970 +$1,182,474,459 $622.27 1,319
2021 Q2 173,092,946 $95,164,086,529 +$486,324,449 $549.55 1,260
2021 Q1 172,754,918 $86,410,492,457 -$389,255,126 $500.11 1,251
2020 Q4 173,316,381 $95,296,184,088 -$204,922,839 $550.43 1,260
2020 Q3 173,370,047 $84,084,014,974 -$878,415,984 $485.00 1,117
2020 Q2 175,028,275 $71,005,116,128 -$848,882,470 $405.06 1,048
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