Quick Takeaways
- XELB - XCel Brands, Inc. has 7 insiders with reported activity on this page.
- Net insider value flow over the last year: +$367,508.
- Recent transaction rows are available for direct filing-level review.
Insider Transactions Reported by 7 Insiders of XCel Brands, Inc.
- Symbol
- XELB on Nasdaq
- Location
- New York, NY
What Changed
- Buy value: $367,508; sell value: $0.
- Net share flow: +397,466.
Why This Matters
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Source Evidence
Filed on Form 4
See Original Filing
Issuer insider activity is sourced from SEC Forms 3, 4, and 5.
Insider trading overview
Last 12 monthsNet insider flow leans to buying over the last 12 months. Net value: +$367,508.
Buys
$367,508
Shares: 397,466
Insiders: 2
Sells
$0
Shares: 0
Insiders: 0
Net
+$367,508
Shares: +397,466
Insiders: 2
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 0 | $0 | $0 | $0 |
| 3-6 | 181,466 | 0 | $129,908 | $0 | +$129,908 |
| 6-9 | 0 | 0 | $0 | $0 | $0 |
| 9-12 | 216,000 | 0 | $237,600 | $0 | +$237,600 |
XCel Brands, Inc. executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Loren Robert W. D. | CEO and Chairman, Director, 10%+ Owner | $860,301 | +$249,028 | +41% | Mixed | 30 Apr 2026 |
| Seth Burroughs | EVP of BD Treasurer Secretary | $71,192 | Mixed | 03 Dec 2025 | ||
| Mark DiSanto | Director | $56,598 | +$118,480 | +209% | Mixed | 20 Apr 2026 |
| Howard M. Liebman | Director | $23,375 | Mixed | 20 Apr 2026 | ||
| James Haran | Chief Financial Officer | $22,237 | Mixed | 03 Dec 2025 | ||
| Deborah Weinswig | Director | $16,038 | Mixed | 20 Apr 2026 | ||
| James D. Fielding | Director | $14,310 | Mixed | 20 Apr 2026 |
Top shareholders of XCel Brands, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| Loren Robert W. D. |
13D/G
3/4/5
|
Robert W. D'Loren · CEO and Chairman, Director, 10%+ Owner |
19%
|
911,362
|
$1,613,111 | $0 | 01 Aug 2025 | |
| Potomac Capital Management, Inc. |
13D/G
13F
|
Paul J. Solit · Company |
10%
|
584,806
|
$795,336 | +$238,620 | 31 Dec 2025 | |
| Mark DiSanto |
13D/G
3/4/5
|
Director |
7.4%
|
354,174
|
$541,886 | $0 | 01 Aug 2025 | |
| Summit Trail Advisors, LLC |
13F
|
Company |
5.7%
|
330,950
|
$357,426 | — | 31 Dec 2025 | |
| Seth Burroughs |
3/4/5
|
EVP of BD Treasurer Secretary |
—
mixed-class rows
|
103,625
mixed-class rows
|
$71,192 | — | 03 Dec 2025 | |
| DRW Securities, LLC |
13F
|
Company |
0.59%
|
34,434
|
$37,188 | — | 31 Dec 2025 | |
| TWO SIGMA INVESTMENTS, LP |
13F
|
Company |
0.46%
|
26,742
|
$28,881 | — | 31 Dec 2025 | |
| Howard M. Liebman |
3/4/5
|
Director |
—
mixed-class rows
|
58,144
mixed-class rows
|
$23,375 | — | 20 Apr 2026 | |
| James Haran |
3/4/5
|
Chief Financial Officer |
—
mixed-class rows
|
74,117
mixed-class rows
|
$22,237 | — | 03 Dec 2025 | |
| Deborah Weinswig |
3/4/5
|
Director |
—
mixed-class rows
|
18,350
mixed-class rows
|
$16,038 | — | 20 Apr 2026 | |
| TWO SIGMA SECURITIES, LLC |
13F
|
Company |
0.23%
|
13,558
|
$14,643 | — | 31 Dec 2025 | |
| James D. Fielding |
3/4/5
|
Director |
—
mixed-class rows
|
16,750
mixed-class rows
|
$14,310 | — | 20 Apr 2026 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
0.19%
|
11,234
|
$12,135 | — | 31 Dec 2025 | |
| MORGAN STANLEY |
13F
|
Company |
0.17%
|
10,000
|
$10,800 | — | 31 Dec 2025 | |
| Tower Research Capital LLC (TRC) |
13F
|
Company |
0.05%
|
2,726
|
$2,944 | — | 31 Dec 2025 | |
| UBS Group AG |
13F
|
Company |
0.03%
|
1,593
|
$1,720 | — | 31 Dec 2025 | |
| BANK OF AMERICA CORP /DE/ |
13F
|
Company |
0%
|
25
|
$27 | — | 31 Dec 2025 |
Recent Insider Transactions by Companies or Individuals for XCel Brands, Inc.
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -0.93% | -6,862 | 733,488 | 30 Apr 2026 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 1.91% | 13,905 | 740,350 | 30 Apr 2026 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -0.93% | -6,809 | 726,445 | 20 Apr 2026 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 1.84% | 13,222 | 733,254 | 20 Apr 2026 | Direct | ||
| Mark DiSanto | XELB | Common Stock | Award | 2.91% | 1,250 | 44,167 | 20 Apr 2026 | Direct | ||
| Mark DiSanto | XELB | Stock Option | Award | 3,500 | 3,500 | 20 Apr 2026 | Direct | |||
| James D. Fielding | XELB | Common Stock | Award | 10.4% | 1,250 | 13,250 | 20 Apr 2026 | Direct | ||
| James D. Fielding | XELB | Stock Options | Award | 0 | 3,500 | 20 Apr 2026 | Direct | |||
| Howard M. Liebman | XELB | Common Stock | Award | 6.13% | 1,250 | 21,644 | 20 Apr 2026 | Direct | ||
| Deborah Weinswig | XELB | Common Stock | Award | 9.19% | 1,250 | 14,850 | 20 Apr 2026 | Direct | ||
| Deborah Weinswig | XELB | Stock Options | Award | 3,500 | 3,500 | 20 Apr 2026 | Direct | |||
| Loren Robert W. D. | XELB | Common Stock | Award | 1,742 | 1,742 | 14 Apr 2026 | See Footnote | |||
| Loren Robert W. D. | XELB | Convertible Note | Award | 388,712 | 348,432 | 14 Apr 2026 | See Footnote | |||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -1.44% | -10,519 | 720,032 | 27 Feb 2026 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 2.88% | 20,425 | 730,551 | 27 Feb 2026 | Direct | ||
| Howard M. Liebman | XELB | Common Stock | Disposed to Issuer | -3.81% | -777 | 19,617 | 23 Feb 2026 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -1.44% | -10,376 | 710,126 | 02 Feb 2026 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 2.88% | 20,147 | 720,502 | 02 Feb 2026 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -1.94% | -13,866 | 700,355 | 02 Jan 2026 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 3.92% | 26,924 | 714,221 | 02 Jan 2026 | Direct | ||
| Howard M. Liebman | XELB | Common Stock | Disposed to Issuer | -12.2% | -2,839 | 20,394 | 30 Dec 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Purchase | 13.4% | $94,908 | $1.16 | 81,466 | 687,297 | 17 Dec 2025 | Direct |
| Loren Robert W. D. | XELB | Warrants | Award | 40,733 | 40,733 | 17 Dec 2025 | Direct | |||
| Loren Robert W. D. | XELB | Common Stock | Purchase | 9% | $17,500 | $0.3500 | 50,000 | 605,831 | 05 Dec 2025 | Direct |
| Mark DiSanto | XELB | Common Stock | Purchase | 17.4% | $17,500 | $0.3500 | 50,000 | 337,018 | 05 Dec 2025 | See Footnote |
| Seth Burroughs | XELB | Stock Options | Award | 35,811 | 35,811 | 03 Dec 2025 | Direct | |||
| James Haran | XELB | Stock Options | Award | 53,716 | 53,716 | 03 Dec 2025 | Direct | |||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -2.67% | -14,556 | 530,831 | 03 Dec 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 11.3% | 56,507 | 555,831 | 03 Dec 2025 | Direct | ||
| Loren Robert W. D. | XELB | Stock Options | Award | 250,674 | 250,674 | 03 Dec 2025 | Direct | |||
| Mark DiSanto | XELB | Common Stock | Award | 453.8% | 35,167 | 42,917 | 03 Dec 2025 | Direct | ||
| Mark DiSanto | XELB | Stock Options | Award | 36,500 | 36,500 | 03 Dec 2025 | Direct | |||
| James D. Fielding | XELB | Common Stock | Award | 100% | 6,000 | 12,000 | 03 Dec 2025 | Direct | ||
| James D. Fielding | XELB | Stock Options | Award | 19,000 | 19,000 | 03 Dec 2025 | Direct | |||
| Howard M. Liebman | XELB | Common Stock | Award | 100% | 11,617 | 23,233 | 03 Dec 2025 | Direct | ||
| Howard M. Liebman | XELB | Stock Options | Award | 36,500 | 36,500 | 03 Dec 2025 | Direct | |||
| Deborah Weinswig | XELB | Common Stock | Award | 100% | 6,800 | 13,600 | 03 Dec 2025 | Direct | ||
| Deborah Weinswig | XELB | Stock Options | Award | 21,500 | 21,500 | 03 Dec 2025 | Direct | |||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -2.07% | -10,859 | 513,880 | 31 Oct 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 4.69% | 23,505 | 524,739 | 31 Oct 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -1.53% | -7,774 | 501,234 | 30 Sep 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 3.42% | 16,828 | 509,008 | 30 Sep 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -1.95% | -9,773 | 492,180 | 29 Aug 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 4.4% | 21,155 | 501,953 | 29 Aug 2025 | Direct | ||
| Seth Burroughs | XELB | Common Stock | Tax liability | -5.9% | -4,092 | 65,314 | 29 Aug 2025 | Direct | ||
| Seth Burroughs | XELB | Common Stock | Award | 13.2% | 8,110 | 69,406 | 29 Aug 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Tax liability | -2.57% | -12,669 | 480,798 | 15 Aug 2025 | Direct | ||
| Loren Robert W. D. | XELB | Common Stock | Award | 5.88% | 27,423 | 493,467 | 15 Aug 2025 | Direct | ||
| Seth Burroughs | XELB | Common Stock | Tax liability | -7.96% | -5,304 | 61,296 | 15 Aug 2025 | Direct | ||
| Seth Burroughs | XELB | Common Stock | Award | 18.7% | 10,512 | 66,600 | 15 Aug 2025 | Direct |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.