| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| D LOREN ROBERT W | CEO and Chairman, Director, 10%+ Owner | C/O XCEL BRANDS, INC., 550 SEVENTH AVENUE, NEW YORK | /s/ Robert W. D'Loren | 05 Dec 2025 | 0001086742 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | XELB | Common Stock | Award | $29,617 | +31,507 | +6.1% | $0.9400 | 545,387 | 03 Dec 2025 | Direct | F1 |
| transaction | XELB | Common Stock | Tax liability | $13,683 | -14,556 | -2.7% | $0.9400 | 530,831 | 03 Dec 2025 | Direct | |
| transaction | XELB | Common Stock | Award | $23,500 | +25,000 | +4.7% | $0.9400 | 555,831 | 03 Dec 2025 | Direct | F2 |
| transaction | XELB | Common Stock | Purchase | $17,500 | +50,000 | +9% | $0.3500 | 605,831 | 05 Dec 2025 | Direct | |
| holding | XELB | Common Stock | 60,731 | 03 Dec 2025 | See Footnote | F4 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | XELB | Stock Options | Award | $0 | +250,674 | $0.000000 | 250,674 | 03 Dec 2025 | Common Stock | 250,674 | $0.9400 | Direct | F3 |
| Id | Content |
|---|---|
| F1 | Represents shares of awarded by the issuer pursuant to the reporting person's employment agreement in lieu of cash salary. |
| F2 | Represents shares awarded to Mr. D'Loren |
| F3 | The options vest as to 71,842 shares upon the common stock having a closing price of $3.00 or higher; 60,053 shares upon the common stock having a closing price of $5.00 or higher; 49,368 shares upon the common stock having a closing price of $7.00 or higher, 39,937 shares upon the common stock having a closing price of $9.00 or higher and 29,474 upon the common stock having a closing price of $11.00 or higher. |
| F4 | Represents shares held by the Irrevocable Trust of Rose Dempsey, of which the reporting person has sole voting and dispositive power. |