Purple Innovation, Inc. Quarterly Selling and Marketing Expense in USD from Q1 2017 to Q2 2024

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Purple Innovation, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from Q1 2017 to Q2 2024.
  • Purple Innovation, Inc. Selling and Marketing Expense for the quarter ending June 30, 2024 was $41.4M, a 10.8% decline year-over-year.
  • Purple Innovation, Inc. Selling and Marketing Expense for the twelve months ending June 30, 2024 was $181M, a 13.2% increase year-over-year.
  • Purple Innovation, Inc. annual Selling and Marketing Expense for 2023 was $182M, a 10.2% increase from 2022.
  • Purple Innovation, Inc. annual Selling and Marketing Expense for 2022 was $165M, a 30.9% decline from 2021.
  • Purple Innovation, Inc. annual Selling and Marketing Expense for 2021 was $239M, a 27.3% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q2 2024 $181M $41.4M -$5M -10.8% Apr 1, 2024 Jun 30, 2024 10-Q 2024-08-05
Q1 2024 $186M $41.5M +$3.29M +8.62% Jan 1, 2024 Mar 31, 2024 10-Q 2024-05-07
Q4 2023 $182M $44.9M +$6.9M +18.1% Oct 1, 2023 Dec 31, 2023 10-K 2024-03-12
Q3 2023 $175M $52.8M +$15.8M +42.7% Jul 1, 2023 Sep 30, 2023 10-Q 2023-11-15
Q2 2023 $160M $46.4M +$6.01M +14.9% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-05
Q1 2023 $154M $38.2M -$11.8M -23.6% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-07
Q4 2022 $165M $38M -$38.2M -50.1% Oct 1, 2022 Dec 31, 2022 10-K 2024-03-12
Q3 2022 $204M $37M -$11.8M -24.2% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-15
Q2 2022 $215M $40.4M -$19.5M -32.5% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-09
Q1 2022 $235M $50M -$4.41M -8.11% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $239M $76.2M +$15.6M +25.6% Oct 1, 2021 Dec 31, 2021 10-K 2024-03-12
Q3 2021 $224M $48.8M -$2.37M -4.62% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-09
Q2 2021 $226M $59.8M +$20.4M +51.8% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-09
Q1 2021 $206M $54.4M +$17.7M +48.2% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-10
Q4 2020 $188M $60.7M +$12.7M +26.6% Oct 1, 2020 Dec 31, 2020 10-K 2023-03-22
Q3 2020 $175M $51.2M +$17.2M +50.4% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-09
Q2 2020 $158M $39.4M +$3.46M +9.61% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-09
Q1 2020 $155M $36.7M +$12.7M +52.7% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-17
Q4 2019 $142M $47.9M +$22.1M +85.3% Oct 1, 2019 Dec 31, 2019 10-K 2022-03-01
Q3 2019 $120M $34.1M +$8.87M +35.2% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-10
Q2 2019 $111M $36M +$5.24M +17.1% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-14
Q1 2019 $106M $24M +$1.97M +8.95% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-11
Q4 2018 $104M $25.9M +$695K +2.76% Oct 1, 2018 Dec 31, 2018 10-K 2020-03-09
Q3 2018 $103M $25.2M -$467K -1.82% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-06
Q2 2018 $104M $30.7M +$16.2M +112% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-13
Q1 2018 $87.4M $22M +$8.25M +59.9% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-07
Q4 2017 $79.1M $25.2M Oct 1, 2017 Dec 31, 2017 10-K 2019-03-14
Q3 2017 $25.7M Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-14
Q2 2017 $14.5M Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-09
Q1 2017 $13.8M Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-15
* An asterisk sign (*) next to the value indicates that the value is likely invalid.