ServiceNow, Inc. Quarterly Selling and Marketing Expense in USD from Q2 2011 to Q2 2024

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
ServiceNow, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from Q2 2011 to Q2 2024.
  • ServiceNow, Inc. Selling and Marketing Expense for the quarter ending June 30, 2024 was $960M, a 15.4% increase year-over-year.
  • ServiceNow, Inc. Selling and Marketing Expense for the twelve months ending June 30, 2024 was $3.53B, a 14.8% increase year-over-year.
  • ServiceNow, Inc. annual Selling and Marketing Expense for 2023 was $3.3B, a 17.3% increase from 2022.
  • ServiceNow, Inc. annual Selling and Marketing Expense for 2022 was $2.81B, a 22.8% increase from 2021.
  • ServiceNow, Inc. annual Selling and Marketing Expense for 2021 was $2.29B, a 23.6% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q2 2024 $3.53B $960M +$128M +15.4% Apr 1, 2024 Jun 30, 2024 10-Q 2024-07-25
Q1 2024 $3.4B $923M +$100M +12.2% Jan 1, 2024 Mar 31, 2024 10-Q 2024-05-06
Q4 2023 $3.3B $847M +$125M +17.3% Oct 1, 2023 Dec 31, 2023 10-K 2024-01-25
Q3 2023 $3.18B $799M +$102M +14.6% Jul 1, 2023 Sep 30, 2023 10-Q 2023-10-26
Q2 2023 $3.07B $832M +$110M +15.2% Apr 1, 2023 Jun 30, 2023 10-Q 2024-07-25
Q1 2023 $2.96B $823M +$150M +22.3% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-06
Q4 2022 $2.81B $722M +$90M +14.2% Oct 1, 2022 Dec 31, 2022 10-K 2024-01-25
Q3 2022 $2.72B $697M +$118M +20.4% Jul 1, 2022 Sep 30, 2022 10-Q 2023-10-26
Q2 2022 $2.61B $722M +$165M +29.6% Apr 1, 2022 Jun 30, 2022 10-Q 2023-07-27
Q1 2022 $2.44B $673M +$149M +28.4% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-27
Q4 2021 $2.29B $632M +$98M +18.4% Oct 1, 2021 Dec 31, 2021 10-K 2024-01-25
Q3 2021 $2.19B $579M +$125M +27.5% Jul 1, 2021 Sep 30, 2021 10-Q 2022-10-27
Q2 2021 $2.07B $557M +$131M +30.8% Apr 1, 2021 Jun 30, 2021 10-Q 2022-07-28
Q1 2021 $1.94B $524M +$83M +18.8% Jan 1, 2021 Mar 31, 2021 10-Q 2022-04-28
Q4 2020 $1.86B $534M +$118M +28.5% Oct 1, 2020 Dec 31, 2020 10-K 2023-01-31
Q3 2020 $1.74B $454M +$91M +25.1% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-28
Q2 2020 $1.65B $426M +$32.1M +8.15% Apr 1, 2020 Jun 30, 2020 10-Q 2021-07-29
Q1 2020 $1.61B $441M +$79.6M +22% Jan 1, 2020 Mar 31, 2020 10-Q 2021-04-29
Q4 2019 $1.53B $416M +$96.6M +30.3% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-03
Q3 2019 $1.44B $363M +$73.7M +25.5% Jul 1, 2019 Sep 30, 2019 10-Q 2020-10-29
Q2 2019 $1.36B $394M +$83M +26.7% Apr 1, 2019 Jun 30, 2019 10-Q 2020-07-30
Q1 2019 $1.28B $361M +$77.7M +27.4% Jan 1, 2019 Mar 31, 2019 10-Q 2020-04-30
Q4 2018 $1.2B $319M +$68.2M +27.2% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-12
Q3 2018 $1.13B $289M +$71.5M +32.8% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-25
Q2 2018 $1.06B $311M +$88.5M +39.8% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-06
Q1 2018 $975M $284M +$80M +39.2% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-03
Q4 2017 $895M $251M +$103M +69.2% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-20
Q3 2017 $792M $218M +$51.4M +30.9% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-07
Q2 2017 $741M $222M +$35.9M +19.2% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-08
Q1 2017 $705M $204M +$45.1M +28.5% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-08
Q4 2016 $660M $148M +$14.5M +10.8% Oct 1, 2016 Dec 31, 2016 10-K 2019-02-27
Q3 2016 $646M $166M +$48.6M +41.2% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-06
Q2 2016 $597M $187M +$49.9M +36.6% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-08
Q1 2016 $547M $159M +$48.6M +44.1% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-05
Q4 2015 $498M $134M +$38.1M +39.8% Oct 1, 2015 Dec 31, 2015 10-K 2018-02-28
Q3 2015 $460M $118M +$33.9M +40.4% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-04
Q2 2015 $426M $137M +$44.6M +48.6% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-03
Q1 2015 $382M $110M +$40.6M +58.5% Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-06
Q4 2014 $341M $95.8M +$38.4M +67% Oct 1, 2014 Dec 31, 2014 10-K 2017-02-28
Q3 2014 $303M $84M +$36.7M +77.5% Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-04
Q2 2014 $266M $91.9M +$39.6M +75.8% Apr 1, 2014 Jun 30, 2014 10-Q 2015-08-06
Q1 2014 $226M $69.4M +$31.2M +81.6% Jan 1, 2014 Mar 31, 2014 10-Q 2015-05-07
Q4 2013 $195M $57.3M +$27.9M +94.5% Oct 1, 2013 Dec 31, 2013 10-K 2016-02-25
Q3 2013 $167M $47.3M +$19.2M +68.2% Jul 1, 2013 Sep 30, 2013 10-Q 2014-11-05
Q2 2013 $148M $52.3M +$25.4M +94.3% Apr 1, 2013 Jun 30, 2013 10-Q 2014-08-07
Q1 2013 $123M $38.2M +$18.9M +98% Jan 1, 2013 Mar 31, 2013 10-Q 2014-05-07
Q4 2012 $104M $29.5M Oct 1, 2012 Dec 31, 2012 10-K 2015-02-27
Q3 2012 $28.1M +$14.2M +101% Jul 1, 2012 Sep 30, 2012 10-Q 2013-11-04
Q2 2012 $26.9M +$14.8M +123% Apr 1, 2012 Jun 30, 2012 10-Q 2013-08-07
Q1 2012 $19.3M Jan 1, 2012 Mar 31, 2012 10-Q 2013-05-08
Q3 2011 $14M Jul 1, 2011 Sep 30, 2011 10-Q 2012-10-31
Q2 2011 $12.1M Apr 1, 2011 Jun 30, 2011 10-Q 2012-08-10
* An asterisk sign (*) next to the value indicates that the value is likely invalid.