| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Paulonis Denise | President & CEO, Director | C/O SALLY BEAUTY HOLDINGS, INC., 3001 COLORADO BOULEVARD, DENTON | /s/ Rebecca L. Morley, Attorney-in-Fact | 07 Nov 2025 | 0001683382 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | SBH | Restricted Stock Units | Award | $0 | +76,832 | $0.000000 | 76,832 | 05 Nov 2025 | Common Stock | 76,832 | $0.000000 | Direct | F1, F2 | |
| transaction | SBH | Restricted Stock Units (1) | Award | $0 | +32,088 | $0.000000 | 32,088 | 05 Nov 2025 | Common Stock | 32,088 | $0.000000 | Direct | F3 | |
| transaction | SBH | Restricted Stock Units (1) | Award | $0 | +57,480 | $0.000000 | 57,480 | 05 Nov 2025 | Common Stock | 57,480 | $0.000000 | Direct | F4 | |
| transaction | SBH | Restricted Stock Units (1) | Award | $0 | +40,605 | $0.000000 | 40,605 | 05 Nov 2025 | Common Stock | 40,605 | $0.000000 | Direct | F5 | |
| transaction | SBH | Restricted Stock Units (1) | Award | $0 | +242,550 | $0.000000 | 242,550 | 05 Nov 2025 | Common Stock | 242,550 | $0.000000 | Direct | F6 |
| Id | Content |
|---|---|
| F1 | Restricted stock units convert into common stock on a one-for-one basis. |
| F2 | Reflects earned performance stock units (PSUs). The PSUs were granted on November 2, 2022, and could be earned based on the level of achievement of relative total shareholder return (rTSR) goals over a three-year performance period concluding on September 30, 2025. The number of PSUs reported reflects the number of PSUs earned based on the certification of the Compensation and Talent Committee of the Board of Directors of Sally Beauty Holdings, Inc. (the "Committee") of the level of achievement of rTSR goals. The number of shares earned will be paid out at the end of the three-year performance period on November 15, 2025. |
| F3 | Reflects earned PSUs. The PSUs were granted on November 2, 2022, and are comprised of three, one-year performance periods with goals related to adjusted operating income margin (AOIM), with the number of shares earned paid out at the end of the three-year performance period on November 15, 2025. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the third one-year performance period (October 1, 2024, and ending on September 30, 2025). |
| F4 | Reflects earned PSUs. The PSUs were granted on November 1, 2023, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the second one-year performance period (October 1, 2024 and ending on September 30, 2025). |
| F5 | Reflects earned PSUs. The PSUs were granted on November 6, 2024, and are comprised of three, one-year performance periods with goals related to AOIM, with the number of shares earned paid out at the end of the three-year performance period on November 15, 2027. The number of PSUs reported reflects the number of PSUs earned based on the Committee's certification of the level of achievement of AOIM goals for the first one-year performance period (October 1, 2024 and ending on September 30, 2025). |
| F6 | The restricted stock units vest in three equal installments on November 15, 2026, November 15, 2027, and November 15, 2028. |