| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Paulonis Denise | President & CEO, Director | C/O SALLY BEAUTY HOLDINGS, INC., 3001 COLORADO BOULEVARD, DENTON | /s/ Scott Sherman, Attorney-in-Fact | 11 Aug 2025 | 0001683382 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | SBH | Common Stock | Purchase | $52,830 | +4,500 | +1.2% | $11.74 | 366,865 | 08 Aug 2025 | Direct |