Frederic B. Luddy - Sep 7, 2021 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role: Director
Signature: /s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact
Stock symbol: NOW
Transactions as of: Sep 7, 2021
Transactions value $: -$10,997,269
Form type: 4
Date filed: 9/9/2021, 04:29 PM
Previous filing: Aug 10, 2021
Next filing: Oct 8, 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	NOW	Common Stock	Gift	$0	-6.48K	-2.18%	$0.00	291K	Aug 16, 2021	by Frederic B. Luddy Family Trust	F1
transaction	NOW	Common Stock	Sale	-$217K	-328	-0.11%	$660.69	291K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F4
transaction	NOW	Common Stock	Sale	-$2.4M	-3.63K	-1.25%	$661.73	287K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F5
transaction	NOW	Common Stock	Sale	-$926K	-1.4K	-0.49%	$662.68	286K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F6
transaction	NOW	Common Stock	Sale	-$750K	-1.13K	-0.4%	$663.63	285K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F7
transaction	NOW	Common Stock	Sale	-$172K	-258	-0.09%	$664.75	284K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F8
transaction	NOW	Common Stock	Sale	-$480K	-721	-0.25%	$665.80	284K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F9
transaction	NOW	Common Stock	Sale	-$668K	-1K	-0.35%	$666.87	283K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F10
transaction	NOW	Common Stock	Sale	-$1.47M	-2.21K	-0.78%	$667.74	280K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F11
transaction	NOW	Common Stock	Sale	-$805K	-1.2K	-0.43%	$668.94	279K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F12
transaction	NOW	Common Stock	Sale	-$508K	-759	-0.27%	$669.80	278K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F13
transaction	NOW	Common Stock	Sale	-$94.5K	-141	-0.05%	$670.47	278K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F14
transaction	NOW	Common Stock	Sale	-$67.1K	-100	-0.04%	$671.35	278K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2
transaction	NOW	Common Stock	Sale	-$458K	-680	-0.24%	$673.65	277K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F15
transaction	NOW	Common Stock	Sale	-$426K	-631	-0.23%	$674.77	277K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F16
transaction	NOW	Common Stock	Sale	-$191K	-282	-0.1%	$675.98	277K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F17
transaction	NOW	Common Stock	Sale	-$363K	-535	-0.19%	$678.60	276K	Sep 7, 2021	by Frederic B. Luddy Family Trust	F2, F3, F18
transaction	NOW	Common Stock	Sale	-$214K	-323	-0.75%	$661.79	42.9K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F19
transaction	NOW	Common Stock	Sale	-$175K	-264	-0.62%	$662.67	42.6K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F20
transaction	NOW	Common Stock	Sale	-$48.5K	-73	-0.17%	$664.16	42.5K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F21
transaction	NOW	Common Stock	Sale	-$39.3K	-59	-0.14%	$665.33	42.5K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2
transaction	NOW	Common Stock	Sale	-$161K	-241	-0.57%	$666.85	42.2K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F22
transaction	NOW	Common Stock	Sale	-$88.8K	-133	-0.31%	$667.89	42.1K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F23
transaction	NOW	Common Stock	Sale	-$24.8K	-37	-0.09%	$669.00	42.1K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F24
transaction	NOW	Common Stock	Sale	-$97.2K	-145	-0.34%	$670.17	41.9K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F25
transaction	NOW	Common Stock	Sale	-$3.36K	-5	-0.01%	$671.01	41.9K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F26
transaction	NOW	Common Stock	Sale	-$112K	-166	-0.4%	$673.50	41.8K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F27
transaction	NOW	Common Stock	Sale	-$16.9K	-25	-0.06%	$677.89	41.7K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2, F3, F28
transaction	NOW	Common Stock	Sale	-$19.7K	-29	-0.07%	$678.63	41.7K	Sep 7, 2021	by Luddy Family Dynasty Trust LLC	F2
holding	NOW	Common Stock						707	Sep 7, 2021	Direct

Showing 1 to 30 of 30 entries

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents shares donated to charity by the reporting person.
F2	The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
F3	Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).
F4	Represents the weighted average sales price per share. The shares sold at prices ranging from $660.22 to $661.075 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5	Represents the weighted average sales price per share. The shares sold at prices ranging from $661.23 to $662.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6	Represents the weighted average sales price per share. The shares sold at prices ranging from $662.235 to $663.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7	Represents the weighted average sales price per share. The shares sold at prices ranging from $663.23 to $664.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8	Represents the weighted average sales price per share. The shares sold at prices ranging from $664.27 to $665.1975 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F9	Represents the weighted average sales price per share. The shares sold at prices ranging from $665.27 to $666.255 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F10	Represents the weighted average sales price per share. The shares sold at prices ranging from $666.275 to $667.255 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F11	Represents the weighted average sales price per share. The shares sold at prices ranging from $667.285 to $668.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F12	Represents the weighted average sales price per share. The shares sold at prices ranging from $668.305 to $669.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F13	Represents the weighted average sales price per share. The shares sold at prices ranging from $669.305 to $670.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F14	Represents the weighted average sales price per share. The shares sold at prices ranging from $670.35 to $671.085 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F15	Represents the weighted average sales price per share. The shares sold at prices ranging from $673.31 to $674.215 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F16	Represents the weighted average sales price per share. The shares sold at prices ranging from $674.585 to $675.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F17	Represents the weighted average sales price per share. The shares sold at prices ranging from $675.975 to $676.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F18	Represents the weighted average sales price per share. The shares sold at prices ranging from $678.46 to $678.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F19	Represents the weighted average sales price per share. The shares sold at prices ranging from $661.23 to $662.205 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F20	Represents the weighted average sales price per share. The shares sold at prices ranging from $662.34 to $662.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F21	Represents the weighted average sales price per share. The shares sold at prices ranging from $664.14 to $664.67 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F22	Represents the weighted average sales price per share. The shares sold at prices ranging from $666.32 to $667.015 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F23	Represents the weighted average sales price per share. The shares sold at prices ranging from $667.505 to $668.15 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F24	Represents the weighted average sales price per share. The shares sold at prices ranging from $668.72 to $669.295 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F25	Represents the weighted average sales price per share. The shares sold at prices ranging from $669.855 to $670.655 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F26	Represents the weighted average sales price per share. The shares sold at prices ranging from $670.875 to $671.10 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F27	Represents the weighted average sales price per share. The shares sold at prices ranging from $673.33 to $674.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F28	Represents the weighted average sales price per share. The shares sold at prices ranging from $677.59 to $677.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.