FREDERIC B. LUDDY - 07 Sep 2021 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Director
Signature
/s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact
Issuer symbol
NOW
Transactions as of
07 Sep 2021
Net transactions value
-$10,997,269
Form type
4
Filing time
09 Sep 2021, 16:29:12 UTC
Previous filing
10 Aug 2021
Next filing
08 Oct 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Gift $0 -6,482 -2.2% $0.000000 291,001 16 Aug 2021 by Frederic B. Luddy Family Trust F1
transaction NOW Common Stock Sale $216,705 -328 -0.11% $660.69 290,673 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F4
transaction NOW Common Stock Sale $2,400,107 -3,627 -1.2% $661.73 287,046 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F5
transaction NOW Common Stock Sale $926,420 -1,398 -0.49% $662.68 285,648 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F6
transaction NOW Common Stock Sale $749,906 -1,130 -0.4% $663.63 284,518 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F7
transaction NOW Common Stock Sale $171,506 -258 -0.09% $664.75 284,260 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F8
transaction NOW Common Stock Sale $480,042 -721 -0.25% $665.80 283,539 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F9
transaction NOW Common Stock Sale $667,534 -1,001 -0.35% $666.87 282,538 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F10
transaction NOW Common Stock Sale $1,473,031 -2,206 -0.78% $667.74 280,332 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F11
transaction NOW Common Stock Sale $804,740 -1,203 -0.43% $668.94 279,129 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F12
transaction NOW Common Stock Sale $508,380 -759 -0.27% $669.80 278,370 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F13
transaction NOW Common Stock Sale $94,536 -141 -0.05% $670.47 278,229 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F14
transaction NOW Common Stock Sale $67,134 -100 -0.04% $671.34 278,129 07 Sep 2021 by Frederic B. Luddy Family Trust F2
transaction NOW Common Stock Sale $458,084 -680 -0.24% $673.65 277,449 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F15
transaction NOW Common Stock Sale $425,778 -631 -0.23% $674.77 276,818 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F16
transaction NOW Common Stock Sale $190,625 -282 -0.1% $675.98 276,536 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F17
transaction NOW Common Stock Sale $363,048 -535 -0.19% $678.60 276,001 07 Sep 2021 by Frederic B. Luddy Family Trust F2, F3, F18
transaction NOW Common Stock Sale $213,757 -323 -0.75% $661.79 42,877 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F19
transaction NOW Common Stock Sale $174,946 -264 -0.62% $662.67 42,613 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F20
transaction NOW Common Stock Sale $48,483 -73 -0.17% $664.16 42,540 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F21
transaction NOW Common Stock Sale $39,254 -59 -0.14% $665.32 42,481 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2
transaction NOW Common Stock Sale $160,711 -241 -0.57% $666.85 42,240 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F22
transaction NOW Common Stock Sale $88,830 -133 -0.31% $667.89 42,107 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F23
transaction NOW Common Stock Sale $24,753 -37 -0.09% $669.00 42,070 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F24
transaction NOW Common Stock Sale $97,175 -145 -0.34% $670.17 41,925 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F25
transaction NOW Common Stock Sale $3,355 -5 -0.01% $671.01 41,920 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F26
transaction NOW Common Stock Sale $111,801 -166 -0.4% $673.50 41,754 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F27
transaction NOW Common Stock Sale $16,947 -25 -0.06% $677.89 41,729 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2, F3, F28
transaction NOW Common Stock Sale $19,680 -29 -0.07% $678.63 41,700 07 Sep 2021 by Luddy Family Dynasty Trust LLC F2
holding NOW Common Stock 707 07 Sep 2021 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents shares donated to charity by the reporting person.
F2 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
F3 Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $660.22 to $661.075 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $661.23 to $662.21 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $662.235 to $663.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $663.23 to $664.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8 Represents the weighted average sales price per share. The shares sold at prices ranging from $664.27 to $665.1975 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F9 Represents the weighted average sales price per share. The shares sold at prices ranging from $665.27 to $666.255 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F10 Represents the weighted average sales price per share. The shares sold at prices ranging from $666.275 to $667.255 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F11 Represents the weighted average sales price per share. The shares sold at prices ranging from $667.285 to $668.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F12 Represents the weighted average sales price per share. The shares sold at prices ranging from $668.305 to $669.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F13 Represents the weighted average sales price per share. The shares sold at prices ranging from $669.305 to $670.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F14 Represents the weighted average sales price per share. The shares sold at prices ranging from $670.35 to $671.085 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F15 Represents the weighted average sales price per share. The shares sold at prices ranging from $673.31 to $674.215 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F16 Represents the weighted average sales price per share. The shares sold at prices ranging from $674.585 to $675.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F17 Represents the weighted average sales price per share. The shares sold at prices ranging from $675.975 to $676.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F18 Represents the weighted average sales price per share. The shares sold at prices ranging from $678.46 to $678.99 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F19 Represents the weighted average sales price per share. The shares sold at prices ranging from $661.23 to $662.205 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F20 Represents the weighted average sales price per share. The shares sold at prices ranging from $662.34 to $662.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F21 Represents the weighted average sales price per share. The shares sold at prices ranging from $664.14 to $664.67 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F22 Represents the weighted average sales price per share. The shares sold at prices ranging from $666.32 to $667.015 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F23 Represents the weighted average sales price per share. The shares sold at prices ranging from $667.505 to $668.15 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F24 Represents the weighted average sales price per share. The shares sold at prices ranging from $668.72 to $669.295 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F25 Represents the weighted average sales price per share. The shares sold at prices ranging from $669.855 to $670.655 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F26 Represents the weighted average sales price per share. The shares sold at prices ranging from $670.875 to $671.10 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F27 Represents the weighted average sales price per share. The shares sold at prices ranging from $673.33 to $674.08 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F28 Represents the weighted average sales price per share. The shares sold at prices ranging from $677.59 to $677.90 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.