Frederic B. Luddy - Aug 9, 2021 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Director
Signature
/s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
Aug 9, 2021
Transactions value $
-$9,711,286
Form type
4
Date filed
8/10/2021, 04:12 PM
Previous filing
Aug 2, 2021
Next filing
Sep 9, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale -$393K -671 -0.21% $585.85 312K Aug 9, 2021 by Frederic B. Luddy Family Trust F1, F2, F3
transaction NOW Common Stock Sale -$1.4M -2.39K -0.76% $587.11 309K Aug 9, 2021 by Frederic B. Luddy Family Trust F1, F2, F4
transaction NOW Common Stock Sale -$2.88M -4.89K -1.58% $587.97 305K Aug 9, 2021 by Frederic B. Luddy Family Trust F1, F2, F5
transaction NOW Common Stock Sale -$2.49M -4.23K -1.39% $589.35 300K Aug 9, 2021 by Frederic B. Luddy Family Trust F1, F2, F6
transaction NOW Common Stock Sale -$1.41M -2.4K -0.8% $590.14 298K Aug 9, 2021 by Frederic B. Luddy Family Trust F1, F2, F7
transaction NOW Common Stock Sale -$254K -430 -0.14% $591.34 297K Aug 9, 2021 by Frederic B. Luddy Family Trust F1, F2, F8
transaction NOW Common Stock Sale -$59.1K -101 -0.23% $585.58 44.6K Aug 9, 2021 by Luddy Family Dynasty Trust LLC F1
transaction NOW Common Stock Sale -$237K -403 -0.9% $587.52 44.2K Aug 9, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F9
transaction NOW Common Stock Sale -$214K -364 -0.82% $588.08 43.8K Aug 9, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F10
transaction NOW Common Stock Sale -$251K -426 -0.97% $589.40 43.4K Aug 9, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F11
transaction NOW Common Stock Sale -$122K -206 -0.47% $590.73 43.2K Aug 9, 2021 by Luddy Family Dynasty Trust LLC F1, F2, F12
holding NOW Common Stock 707 Aug 9, 2021 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
F2 Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).
F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $585.60 to $586.32 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $586.61 to $587.585 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $587.645 to $588.59 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $588.755 to $589.735 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $589.765 to $590.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8 Represents the weighted average sales price per share. The shares sold at prices ranging from $590.80 to $591.47 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F9 Represents the weighted average sales price per share. The shares sold at prices ranging from $586.735 to $587.72 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F10 Represents the weighted average sales price per share. The shares sold at prices ranging from $587.74 to $588.28 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F11 Represents the weighted average sales price per share. The shares sold at prices ranging from $589.04 to $589.95 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F12 Represents the weighted average sales price per share. The shares sold at prices ranging from $590.135 to $591.07 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.