Frederic B. Luddy - Oct 6, 2021 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role: Director
Signature: /s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact
Stock symbol: NOW
Transactions as of: Oct 6, 2021
Transactions value $: -$10,366,211
Form type: 4
Date filed: 10/8/2021, 04:38 PM
Previous filing: Sep 9, 2021
Next filing: Nov 10, 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	NOW	Common Stock	Sale	-$127K	-204	-0.07%	$621.95	276K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F3
transaction	NOW	Common Stock	Sale	-$120K	-192	-0.07%	$623.36	276K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F4
transaction	NOW	Common Stock	Sale	-$518K	-829	-0.3%	$624.97	275K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F5
transaction	NOW	Common Stock	Sale	-$1.32M	-2.11K	-0.77%	$626.10	273K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F6
transaction	NOW	Common Stock	Sale	-$1.84M	-2.94K	-1.08%	$626.95	270K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F7
transaction	NOW	Common Stock	Sale	-$1.43M	-2.28K	-0.84%	$627.96	267K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F8
transaction	NOW	Common Stock	Sale	-$1.16M	-1.84K	-0.69%	$629.13	266K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F9
transaction	NOW	Common Stock	Sale	-$1.45M	-2.31K	-0.87%	$630.06	263K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F10
transaction	NOW	Common Stock	Sale	-$624K	-989	-0.38%	$631.02	262K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F11
transaction	NOW	Common Stock	Sale	-$664K	-1.05K	-0.4%	$632.09	261K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F12
transaction	NOW	Common Stock	Sale	-$165K	-261	-0.1%	$633.03	261K	Oct 6, 2021	by Frederic B. Luddy Family Trust	F1, F2, F13
transaction	NOW	Common Stock	Sale	-$3.11K	-5	-0.01%	$622.89	41.7K	Oct 6, 2021	by Luddy Family Dynasty Trust LLC	F1
transaction	NOW	Common Stock	Sale	-$134K	-214	-0.51%	$625.30	41.5K	Oct 6, 2021	by Luddy Family Dynasty Trust LLC	F1, F2, F14
transaction	NOW	Common Stock	Sale	-$181K	-289	-0.7%	$626.40	41.2K	Oct 6, 2021	by Luddy Family Dynasty Trust LLC	F1, F2, F15
transaction	NOW	Common Stock	Sale	-$269K	-428	-1.04%	$627.82	40.8K	Oct 6, 2021	by Luddy Family Dynasty Trust LLC	F1, F2, F16
transaction	NOW	Common Stock	Sale	-$123K	-196	-0.48%	$629.82	40.6K	Oct 6, 2021	by Luddy Family Dynasty Trust LLC	F1, F2, F17
transaction	NOW	Common Stock	Sale	-$97.8K	-155	-0.38%	$630.88	40.4K	Oct 6, 2021	by Luddy Family Dynasty Trust LLC	F1, F2, F18
transaction	NOW	Common Stock	Sale	-$79K	-125	-0.31%	$631.70	40.3K	Oct 6, 2021	by Luddy Family Dynasty Trust LLC	F1, F2, F19
transaction	NOW	Common Stock	Sale	-$55.7K	-88	-0.22%	$633.05	40.2K	Oct 6, 2021	by Luddy Family Dynasty Trust LLC	F1
holding	NOW	Common Stock						707	Oct 6, 2021	Direct

Showing 1 to 20 of 20 entries

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
F2	Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1).
F3	Represents the weighted average sales price per share. The shares sold at prices ranging from $621.67 to $622.22 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F4	Represents the weighted average sales price per share. The shares sold at prices ranging from $623.23 to $623.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F5	Represents the weighted average sales price per share. The shares sold at prices ranging from $624.38 to $625.375 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F6	Represents the weighted average sales price per share. The shares sold at prices ranging from $625.46 to $626.39 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F7	Represents the weighted average sales price per share. The shares sold at prices ranging from $626.46 to $627.36 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F8	Represents the weighted average sales price per share. The shares sold at prices ranging from $627.64 to $628.395 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F9	Represents the weighted average sales price per share. The shares sold at prices ranging from $628.66 to $629.52 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F10	Represents the weighted average sales price per share. The shares sold at prices ranging from $629.66 to $630.495 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F11	Represents the weighted average sales price per share. The shares sold at prices ranging from $630.71 to $631.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F12	Represents the weighted average sales price per share. The shares sold at prices ranging from $631.73 to $632.715 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F13	Represents the weighted average sales price per share. The shares sold at prices ranging from $632.74 to $633.33 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F14	Represents the weighted average sales price per share. The shares sold at prices ranging from $625.11 to $625.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F15	Represents the weighted average sales price per share. The shares sold at prices ranging from $625.82 to $626.80 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F16	Represents the weighted average sales price per share. The shares sold at prices ranging from $627.285 to $628.255 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F17	Represents the weighted average sales price per share. The shares sold at prices ranging from $629.50 to $630.42 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F18	Represents the weighted average sales price per share. The shares sold at prices ranging from $630.59 to $631.20 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
F19	Represents the weighted average sales price per share. The shares sold at prices ranging from $631.61 to $632.175 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.