Comparable stake leader
Yanhong Robin Li
SEC ownership of Baidu, Inc.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001329099.
Disclosed value leader
PRIMECAP MANAGEMENT CO/CA/
Comparable rows
4/50
Latest evidence
08 Aug 2026
- Public ticker
- BIDU on Nasdaq, BAIDF on OTC
- Parsed ownership sources
-
3/4/5, 13D/G, and 13F
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
- Largest SEC-reported holder
-
Yanhong Robin Li
Ranking: Comparable ownership first, then disclosed value
- Comparable ownership rows
-
4 of 50
Meaning: Rows with safely comparable ownership %
- Latest 13D/G holder
-
Yanhong Robin Li
Source: Latest parsed Schedule 13D/G stake
- Latest parsed ownership date
-
08 Aug 2026
Freshness: Most recent filing date in this holder set
- Issuer CIK
- 0001329099
- Issuer location
- Beijing
Ownership snapshot
CIK-linked ownership evidence from parsed SEC filings.
3 signals
Issuer
Names, identifiers, and filing context for this profile.
2 identity fields
Ownership snapshot
Top shareholders of Baidu, Inc. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Comparable stake leader
Yanhong Robin Li
Disclosed value leader
PRIMECAP MANAGEMENT CO/CA/
Comparable rows
4/50
Latest evidence
08 Aug 2026
3/4/5
13D/G
13F
Lead comparable stake: 19%
46 rows are not safely comparable across share classes.
13D/G row: Yanhong Robin Li
Showing 1-8 of 50 holder rows.
Quick read
Yanhong Robin Li leads the comparable SEC ownership view at 19%.
4 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.
Open SEC evidence
Opens Yanhong Robin Li's linked filing trail.
Comparable ownership
Top 4
Yanhong Robin Li
19%
Yuanqing Yang
0%
Ran Xu
0%
Xiaodan Liu
0%
Ownership % is shown only when SEC disclosures are safely comparable across share classes.
Detailed SEC evidence table Showing 1-8 of 50 holder rows
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| Yanhong Robin Li |
3/4/5
13D/G
Officer, Director, 10%+ Owner · Robin Yanhong Li
|
19%
from 13D/G
|
—
454,516,648 shares
mixed-class rows
|
— | 08 Aug 2026 |
| Yuanqing Yang |
3/4/5
Director
|
0%
|
—
119,336 shares
|
— | 18 Mar 2026 |
| Ran Xu |
3/4/5
Director
|
0%
|
—
23,112 shares
|
— | 18 Mar 2026 |
| Xiaodan Liu |
3/4/5
Director
|
0%
|
—
13,744 shares
|
— | 18 Mar 2026 |
| PRIMECAP MANAGEMENT CO/CA/ |
13F
Company
|
—
class O/S missing
|
$1,258,344,329
11,010,100 shares
|
— | 30 Jun 2026 |
| MORGAN STANLEY |
13F
Company
|
—
class O/S missing
|
$743,164,783
6,502,445 shares
|
— | 30 Jun 2026 |
| UBS Group AG |
13F
Company
|
—
class O/S missing
|
$347,674,980
3,042,042 shares
|
— | 30 Jun 2026 |
| Robeco Institutional Asset Management B.V. |
13F
Company
|
—
class O/S missing
|
$169,534,243
1,483,369 shares
|
— | 30 Jun 2026 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$2,000,203.
Buys
$0
Insiders: 0
Sells
$2,000,203
Insiders: 1
Net
-$2,000,203
Shares: -122,584
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 0
Shares: 122,584
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 0 | 0 | $0 | $0 | $0 |
| 3-6 | 0 | 122,584 | $0 | $2,000,203 | -$2,000,203 |
| 6-9 | 0 | 0 | $0 | $0 | $0 |
| 9-12 | 0 | 0 | $0 | $0 | $0 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-6 of 6 reporting-owner rows connected to Baidu, Inc.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
6
Largest Forms 3/4/5 holder
Foo Jixun
Net 12M change
-$2,000,203
Latest report
08 Aug 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Foo Jixun | Director | $0 | -$2,000,203 | -100% | Mixed | 21 May 2026 |
| Haijian He | Chief Financial Officer | Mixed | 06 Aug 2026 | |||
| Ran Xu | Director | Mixed | 18 Mar 2026 | |||
| Yuanqing Yang | Director | Mixed | 18 Mar 2026 | |||
| Xiaodan Liu | Director | Mixed | 18 Mar 2026 | |||
| Yanhong Robin Li | Officer, Director, 10%+ Owner | Mixed | 08 Aug 2026 |
Recent insider transactions for Baidu, Inc.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Yanhong Robin Li | BIDU | Class A ordinary shares | Options Exercise | 3.54% | 342,096 | 9,994,520 | 09 Aug 2026 | By Handsome Reward Limited | ||
| Yanhong Robin Li | BIDU | Restricted Shares | Options Exercise | -50% | -342,096 | 342,104 | 09 Aug 2026 | By Handsome Reward Limited | ||
| Yanhong Robin Li | BIDU | Class A ordinary shares | Options Exercise | 5.59% | 510,808 | 9,652,424 | 08 Aug 2026 | By Handsome Reward Limited | ||
| Yanhong Robin Li | BIDU | Restricted Shares | Options Exercise | -33.3% | -510,808 | 1,021,624 | 08 Aug 2026 | By Handsome Reward Limited | ||
| Yanhong Robin Li | BIDU | Class A ordinary shares | Options Exercise | 6.12% | 527,200 | 9,141,616 | 07 Aug 2026 | By Handsome Reward Limited | ||
| Yanhong Robin Li | BIDU | Restricted Shares | Options Exercise | -25% | -527,200 | 1,581,624 | 07 Aug 2026 | By Handsome Reward Limited | ||
| Haijian He | BIDU | Class A ordinary shares | Options Exercise | 151,536 | 151,536 | 07 Aug 2026 | Direct | |||
| Haijian He | BIDU | Restricted Shares | Options Exercise | -25% | -151,536 | 454,624 | 07 Aug 2026 | Direct | ||
| Yanhong Robin Li | BIDU | Restricted Shares | Award | 1,966,824 | 1,966,824 | 06 Aug 2026 | Direct | |||
| Haijian He | BIDU | Restricted Shares | Award | 122,792 | 122,792 | 06 Aug 2026 | Direct | |||
| Foo Jixun | BIDU | Class A ordinary shares | Sale | -100% | $2,000,203 | $16.32 | -122,584 | 0 | 21 May 2026 | Direct |
* marks a reported price that did not pass the local price check.