Baidu, Inc. financial metrics

Professional SEC-based dashboard for profitability, financial health, and growth with transparent scoring logic. Latest period: Q4 2025.

Symbol
BIDU on Nasdaq, BAIDF on OTC
Location
Beijing
Fiscal year end
31 December
Latest financial report
17 Mar 2026

Shareable Research Card

BIDU - Baidu, Inc. Financial Facts

BIDU - Baidu, Inc. has a source-backed company facts page for reviewing reported financial metrics, periods, and linked metric histories.

Start with the latest metric summary, then open metric histories or cross-company rankings to compare the same SEC-backed facts.

Context
Latest metrics period: Q4 2025
Latest reported value
Return On Equity 1.9%

Based on company facts extracted from SEC 10-Q/10-K XBRL filings where available. Open metric pages to inspect the reported history.

Open stable link Open latest 10-Q/10-K hub

Quick Takeaways

  • BIDU - Baidu, Inc. financial facts are built from SEC company filings data.
  • Latest metrics period on this page: Q4 2025.
  • Headline metric: Return On Equity 1.9%.

What Changed

  • Return On Equity YoY change: .
  • Most recent SEC facts end date: 31 Dec 2025.

Why This Matters

  • This gives a beginner-friendly first read before you inspect detailed formulas and metric tables.
  • Every metric card links to a deeper SEC-backed history page for verification.

Source Evidence

Based on latest 10-Q/10-K

Based on company facts extracted from SEC 10-Q/10-K XBRL filings where available. Open company facts to inspect the reported metric history.

See Original Filing

Latest SEC snapshot (2025-12-31) highlights Return On Equity 1.9%, Return On Assets 1.5%, and Operating Margin 4.5%.

Financial Quality Score

Transparent 0-100 scoring model based on profitability, financial health, and growth factors.

49.4/100

Caution Confidence medium

Return On Equity

1.9%

Metric score 0.0/100

Return On Assets

1.5%

Metric score 0.0/100

Financial Health

Current Ratio
1.76x
Quick Ratio
1.53x
Debt to Equity
0.34x

Strengths

Current Ratio, Quick Ratio, and Debt-to-equity

Watchpoints

Return On Equity, Return On Assets, and Operating Margin

Key metrics snapshot

Return On Equity

1.9%

YoY:

Industry median: 4.3% (n=81)

View history

Return On Assets

1.5%

YoY:

Industry median: -8.4% (n=76)

View history

Operating Margin

4.5%

YoY:

Industry median: -6.1% (n=67)

View history

Current Ratio

1.76x

YoY:

Industry median: 1.49x (n=75)

View history

Quick Ratio

1.53x

YoY:

Industry median: 1.33x (n=58)

View history

Debt-to-equity

0.34x

YoY:

Industry median: 0.32x (n=63)

View history

Profitability

Metric Latest value YoY change
Return On Equity 1.9%
Return On Assets 1.5%
Operating Margin 4.5%

Financial Health

Metric Latest value YoY change
Current Ratio 1.76x
Quick Ratio 1.53x
Debt-to-equity 0.34x

Additional Metrics

Metric Latest value YoY change
Cash and Cash Equivalents, at Carrying Value $3,519,000,000 +3.4%
Accounts Receivable, after Allowance for Credit Loss, Current $1,855,000,000 +34%
Other Assets, Current $3,253,000,000 +26%
Assets, Current $21,732,000,000 -6.1%
Deferred Income Tax Assets, Net $655,000,000 +118%
Property, Plant and Equipment, Net $3,758,000,000 -8.9%
Operating Lease, Right-of-Use Asset $1,231,000,000 -18%
Intangible Assets, Net (Excluding Goodwill) $556,000,000 +425%
Goodwill $5,260,000,000 +70%
Other Assets, Noncurrent $3,941,000,000 +71%
Assets $64,229,000,000 +9.6%
Employee-related Liabilities, Current $560,000,000 +10%
Accrued Liabilities, Current $1,281,000,000 +6.9%
Liabilities, Current $12,344,000,000 +11%
Contract with Customer, Liability, Noncurrent $103,000,000 +29%
Deferred Income Tax Liabilities, Net $713,000,000 +35%
Operating Lease, Liability, Noncurrent $587,000,000 -14%
Other Liabilities, Noncurrent $280,000,000 +31%
Liabilities $22,798,000,000 +15%
Accumulated Other Comprehensive Income (Loss), Net of Tax $236,000,000 +4.5%
Retained Earnings (Accumulated Deficit) $25,410,000,000 +3%
Stockholders' Equity Attributable to Parent $38,085,000,000 +5.5%
Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest $39,548,000,000 +5.5%
Liabilities and Equity $64,229,000,000 +9.6%
Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents $3,551,000,000 -32%
Deferred Tax Assets, Valuation Allowance $1,693,000,000 +18%
Operating Lease, Liability $1,081,000,000 -4.7%
Lessee, Operating Lease, Liability, to be Paid $1,135,000,000 -6.1%
Property, Plant and Equipment, Gross $11,066,000,000 +17%
Operating Lease, Liability, Current $494,000,000 +9.1%
Lessee, Operating Lease, Liability, to be Paid, Year Two $345,000,000 -2.3%
Lessee, Operating Lease, Liability, to be Paid, Year One $493,000,000 +6.7%
Operating Lease, Weighted Average Discount Rate, Percent 0.0334 -11%
Lessee, Operating Lease, Liability, Undiscounted Excess Amount $54,000,000 -28%
Lessee, Operating Lease, Liability, to be Paid, Year Three $182,000,000 -23%
Deferred Tax Assets, Operating Loss Carryforwards $777,000,000 +27%
Lessee, Operating Lease, Liability, to be Paid, Year Four $76,000,000 -27%
Additional Paid in Capital $13,582,000,000 +8.2%
Deferred Tax Assets, Net of Valuation Allowance $857,000,000 +68%

How we score

This score is transparent and deterministic. We weight profitability, financial health, and growth metrics, then renormalize weights when SEC data is missing.

Metric Weight V1 threshold
ROIC205% to 20%
ROE158% to 25%
ROA102% to 10%
Operating Margin55% to 25%
Current Ratio121.0x to 2.0x
Quick Ratio80.8x to 1.5x
Debt to Equity100.3x to 2.0x (lower is better)
Revenue YoY10-10% to +20%
Net Income YoY10-10% to +20%

How Calculated (standard_v1)

Metrics are computed with a market-consensus convention designed for cross-portal comparability.

  • TTM Operating Income / TTM Revenues
  • Current Assets / Current Liabilities (latest instant quarter)
  • (Current Assets - Inventory) / Current Liabilities; fallback: (Cash+Short-Term Investments + Accounts Receivable) / Current Liabilities
  • Total Debt / Stockholders Equity (latest instant quarter; shared unit; freshest series)
  • TTM Net Income / Average Equity (current quarter + same quarter previous year) / 2
  • TTM Net Income / Average Assets (current quarter + same quarter previous year) / 2
  • TTM NOPAT / Average Invested Capital, where NOPAT=Operating Income*(1-tax rate), Invested Capital=Equity+Total Debt-Cash & ST Investments
  • TTM Revenues YoY
  • TTM Net Income YoY