SEC ownership of HARLEY-DAVIDSON, INC.

Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0000793952.

Comparable stake leader

BlackRock, Inc.

Disclosed value leader

DONALD SMITH & CO., INC.

Comparable rows

50/50

Latest evidence

14 May 2026

Top shareholders Insider holders Latest transactions

Public ticker: HOG on NYSE
Parsed ownership sources: 13F, 13D/G, and 3/4/5
Source: Parsed SEC ownership filingsUse: Compare filing families carefully
Largest SEC-reported holder: BlackRock, Inc.
Ranking: Comparable ownership first, then disclosed value
Comparable ownership rows: 50 of 50
Meaning: Rows with safely comparable ownership %
Latest 13D/G holder: BlackRock, Inc.
Source: Latest parsed Schedule 13D/G stake
Latest parsed ownership date: 14 May 2026
Freshness: Most recent filing date in this holder set
Issuer CIK: 0000793952
Issuer location: Milwaukee, WI

Ownership snapshot

Top shareholders of HARLEY-DAVIDSON, INC. (13F + 13D/G + 3/4/5)

Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.

Comparable stake leader

BlackRock, Inc.

Disclosed value leader

DONALD SMITH & CO., INC.

Comparable rows

50/50

Latest evidence

14 May 2026

13F 13D/G 3/4/5 Lead comparable stake: 9.4% 13D/G row: BlackRock, Inc. Showing 1-8 of 50 holder rows.

Quick read

BlackRock, Inc. leads the comparable SEC ownership view at 9.4%.

50 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.

Open SEC evidence Opens BlackRock, Inc.'s linked filing trail.

Comparable ownership Top 5

BlackRock, Inc. 9.4%

DONALD SMITH & CO., INC. 9%

DIMENSIONAL FUND ADVISORS LP 5.4%

VANGUARD CAPITAL MANAGEMENT LLC 5.3%

H PARTNERS MANAGEMENT, LLC 4.7%

Ownership % is shown only when SEC disclosures are safely comparable across share classes.

Detailed SEC evidence table Showing 1-8 of 50 holder rows

Holder	Evidence	Ownership %	Position	12M Net Δ	As of
BlackRock, Inc.	13F 13D/G Company 13F 13D/G	9.4% from 13D/G	$214,449,307 10,605,802 shares	—	31 Mar 2026
DONALD SMITH & CO., INC.	13D/G 13F Company 13D/G 13F	9%	$229,286,246 10,016,874 shares	+$25,583,466	31 Mar 2026
DIMENSIONAL FUND ADVISORS LP	13D/G 13F Company 13D/G 13F	5.4%	$160,625,766 6,835,139 shares	$0	31 Dec 2024
VANGUARD CAPITAL MANAGEMENT LLC	13D/G 13F Vanguard Capital Management · Company 13D/G 13F	5.3%	$120,424,193 5,955,697 shares	$0	31 Mar 2026
H PARTNERS MANAGEMENT, LLC	13D/G 13D/G	4.7%	$160,425,000 5,750,000 shares	-$62,775,000	30 Sep 2025
Beutel, Goodman & Co Ltd.	13D/G 13D/G	4.7%	$113,766,647 5,552,301 shares	$0	31 Jan 2026
Boston Partners	13D/G 13D/G	3.2%	$96,257,208 3,909,716 shares	$0	30 Jun 2025
FMR LLC	13D/G 13F Company 13D/G 13F	0.05%	$1,167,695 51,013 shares	$0	31 Mar 2026

How to read this table

Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.

Forms 3/4/5 flow

Insider trading overview

Net insider flow leans to selling over the last 12 months. Net value: -$223,613.

Buys

$461,752

Insiders: 3

Sells

$685,365

Insiders: 5

Net

-$223,613

Shares: -7,160

Window

Last 12 months

4 rolling buckets

Buy value Sell value

Shares: 23,843 Shares: 31,003

Window (months)	Buy shares	Sell shares	Buy value	Sell value	Net value
0-3	0	4,672	$0	$115,380	-$115,380
3-6	21,775	10,695	$411,996	$197,521	+$214,475
6-9	0	15,636	$0	$372,463	-$372,463
9-12	2,068	0	$49,756	$0	+$49,756

Reporting owners

Insider holders from Forms 3/4/5

Showing 1-20 of 32 reporting-owner rows connected to HARLEY-DAVIDSON, INC.. Open a relationship link for the CIK-to-CIK filing trail.

Rows

Largest Forms 3/4/5 holder

Jochen Zeitz

Net 12M change

-$223,612

Latest report

01 Jun 2026

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Valuation	Report Date
Jochen Zeitz	President and CEO, Director	$18,813,372			Mixed	09 Feb 2025
CAVE MICHAEL J	Director, Chairman of the Board	$1,580,783			Mixed	12 May 2022
James Darrell Thomas	VP/Treasurer	$1,170,050			Mixed	05 Feb 2022
Jonathan R. Root	CFO and CCO	$1,075,677	-$74,716	-6.5%	Mixed	01 Jun 2026
Paul J. Krause	Chief Legal Officer	$835,052	-$40,664	-4.6%	Mixed	11 May 2026
Troy Alstead	Director	$834,046			Median	21 May 2026
Jagdish Krishnan	Chief Digital Officer	$806,799			Mixed	09 Feb 2025
Norman Thomas Linebarger	Director	$683,041			Mixed	14 May 2025
R. John Anderson	Director	$592,021			Mixed	12 May 2023
Maryrose Sylvester	Director	$563,930			Median	21 May 2026
Rafeh Masood	Director	$543,458	+$99,706	+22%	Mixed	21 May 2026
Coyne Edel M. O'Sullivan	Chief Commercial Officer	$466,558			Mixed	09 Feb 2024
Jr. James D. Farley	Director	$449,296	-$120,780	-21%	Median	14 May 2026
Charles Do	Sr. Vice President, HDFSI	$422,883	-$182,250	-30%	Mixed	12 Mar 2026
Gina M. Goetter	Chief Financial Officer	$402,112			Mixed	09 Feb 2023
Lori Ann Flees	Director	$348,249	+$75,546	+28%	Median	21 May 2026
Luke Christopher Mansfield	Chief Commercial Officer	$321,660	-$266,954	-45%	Mixed	20 Nov 2025
Artie Starrs	President & CEO, Director	$286,500	+$286,500	+100%	Filing P/S	09 Mar 2026
Sara L. Levinson	Director	$260,105			Mixed	14 May 2025
Mark R. Kornetzke	Chief Accounting Officer	$242,136			Mixed	09 Feb 2025

Recent insider transactions for HARLEY-DAVIDSON, INC.

Showing up to 300 recent insider transactions from the last 12 months.

Insider	Symbol	Class	Transaction	%	SEC-reported value	SEC-reported price	Shares	Shares owned	Date	Ownership
Jonathan R. Root	HOG	Common Stock	Sale	-4.78%	$37,094	$23.87	-1,554	30,954	01 Jun 2026	Direct
Maryrose Sylvester	HOG	Share Units	Award				6,250	6,250	21 May 2026	Direct
Matthew J. Reintjes	HOG	Common Stock	Award				2,479	2,479	21 May 2026	Direct
Matthew J. Reintjes	HOG	Share Units	Award				6,250	6,250	21 May 2026	Direct
Daniel J. Nova	HOG	Common Stock	Award	165.6%			4,742	7,605	21 May 2026	Direct
Daniel J. Nova	HOG	Share Units	Award				6,520	6,520	21 May 2026	Direct
Rafeh Masood	HOG	Share Units	Award				11,207	11,207	21 May 2026	Direct
Allan C. Golston	HOG	Share Units	Award				6,250	6,250	21 May 2026	Direct
Lori Ann Flees	HOG	Share Units	Award				8,621	8,621	21 May 2026	Direct
Troy Alstead	HOG	Share Units	Award				6,250	6,250	21 May 2026	Direct
Jonathan R. Root	HOG	Common Stock	Sale	-4.56%	$37,622	$24.21	-1,554	32,508	19 May 2026	Direct
Maryrose Sylvester	HOG	Common Stock	Options Exercise	27.5%			6,015	27,890	14 May 2026	Direct
Maryrose Sylvester	HOG	Share Units	Options Exercise	-100%			-6,015	0	14 May 2026	Direct
Rafeh Masood	HOG	Common Stock	Options Exercise	80.4%			6,015	13,495	14 May 2026	Direct
Rafeh Masood	HOG	Share Units	Options Exercise	-56.6%			-6,015	4,615	14 May 2026	Direct
Allan C. Golston	HOG	Common Stock	Options Exercise	69.9%			3,008	7,310	14 May 2026	Direct
Allan C. Golston	HOG	Share Units	Options Exercise	-34.9%			-3,008	5,619	14 May 2026	Direct
Lori Ann Flees	HOG	Common Stock	Options Exercise	53.7%			6,015	17,223	14 May 2026	Direct
Lori Ann Flees	HOG	Share Units	Options Exercise	-100%			-6,015	0	14 May 2026	Direct
Jr. James D. Farley	HOG	Common Stock	Options Exercise	37.1%			6,015	22,220	14 May 2026	Direct
Jr. James D. Farley	HOG	Share Units	Options Exercise	-100%			-6,015	0	14 May 2026	Direct
Troy Alstead	HOG	Common Stock	Options Exercise	17.1%			6,015	41,249	14 May 2026	Direct
Troy Alstead	HOG	Share Units	Options Exercise	-100%			-6,015	0	14 May 2026	Direct
Paul J. Krause	HOG	Common Stock	Sale	-4.95%	$40,664	$26.00	-1,564	30,012	11 May 2026	Direct
Bryan Andrew Beck	HOG	Restricted Stock Units	Award				7,143	7,143	06 Apr 2026	Direct
Charles Do	HOG	Common Stock	Sale	-95.9%	$76,741	$18.10	-4,241	183	12 Mar 2026	Direct
Lori Ann Flees	HOG	Common Stock	Purchase	55.5%	$75,546	$18.89	4,000	11,208	09 Mar 2026	Direct
Artie Starrs	HOG	Common Stock	Purchase		$286,500	$19.10	15,000	15,000	09 Mar 2026	Direct
Rafeh Masood	HOG	Common Stock	Purchase	59%	$49,950	$18.00	2,775	7,480	27 Feb 2026	Direct
Jr. James D. Farley	HOG	Common Stock	Sale	-28.5%	$120,780	$18.71	-6,454	16,205	25 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Tax liability	-6.88%			-1,239	16,761	17 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Award	16.4%			2,538	18,000	17 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Tax liability	-2.35%			-821	34,062	17 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Award	8.73%			2,800	34,883	17 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Tax liability	-5.3%			-1,766	31,576	17 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Award	12.7%			3,757	33,342	17 Feb 2026	Direct
Glen Koval	HOG	Common Stock	Tax liability	-5.07%			-742	13,898	17 Feb 2026	Direct
Glen Koval	HOG	Common Stock	Award	18.5%			2,287	14,640	17 Feb 2026	Direct
Matthew A. Ryan	HOG	Restricted Stock Units	Award				19,589	19,589	13 Feb 2026	Direct
Tori Termaat	HOG	Restricted Stock Units	Award				12,341	12,341	13 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Tax liability	-6.88%			-1,239	16,761	13 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Award	16.4%			2,538	18,000	13 Feb 2026	Direct
Artie Starrs	HOG	Restricted Stock Units	Award				159,158	159,158	13 Feb 2026	Direct
Jonathan R. Root	HOG	Restricted Stock Units	Award				48,972	48,972	13 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Tax liability	-2.35%			-821	34,062	13 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Award	8.73%			2,800	34,883	13 Feb 2026	Direct
Bryan Niketh	HOG	Restricted Stock Units	Award				36,729	36,729	13 Feb 2026	Direct
Paul J. Krause	HOG	Restricted Stock Units	Award				24,486	24,486	13 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Tax liability	-5.3%			-1,766	31,576	13 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Award	12.7%			3,757	33,342	13 Feb 2026	Direct

^* marks a reported price that did not pass the local price check.