Insider Transactions Reported by 32 Insiders of HARLEY-DAVIDSON, INC.

Symbol: HOG on NYSE
Location: Milwaukee, WI

Quick Takeaways

HOG - HARLEY-DAVIDSON, INC. has 32 insiders with reported activity on this page.
Net insider value flow over the last year: -$108,233.
Recent transaction rows are available for direct filing-level review.

What Changed

Buy value: $461,752; sell value: $569,984.
Net share flow: -2,488.

Why This Matters

This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.

Source Evidence

Filed on Form 4

Issuer insider activity is sourced from SEC Forms 3, 4, and 5.

See Original Filing

Insider trading overview

Last 12 months

Net insider flow leans to selling over the last 12 months. Net value: -$108,233.

Buys

$461,752

Shares: 23,843

Insiders: 3

Sells

$569,985

Shares: 26,331

Insiders: 3

Net

-$108,233

Shares: -2,488

Insiders: 0

Window (months)	Buy shares	Sell shares	Buy $	Sell $	Net $
0-3	21,775	10,695	$411,996	$197,521	+$214,475
3-6	0	15,636	$0	$372,463	-$372,463
6-9	2,068	0	$49,756	$0	+$49,756
9-12	0	0	$0	$0	$0

HARLEY-DAVIDSON, INC. executives and other stock owners filed with the SEC include:

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Valuation	Report Date
Jochen Zeitz	President and CEO, Director	$18,813,372			Mixed	09 Feb 2025
CAVE MICHAEL J	Director, Chairman of the Board	$1,580,783			Mixed	12 May 2022
James Darrell Thomas	VP/Treasurer	$1,170,050			Mixed	05 Feb 2022
Troy Alstead	Director	$827,989			Mixed	16 May 2025
Jagdish Krishnan	Chief Digital Officer	$806,799			Mixed	09 Feb 2025
Norman Thomas Linebarger	Director	$683,041			Mixed	14 May 2025
R. John Anderson	Director	$592,021			Mixed	12 May 2023
Maryrose Sylvester	Director	$514,056			Mixed	16 May 2025
Coyne Edel M. O'Sullivan	Chief Commercial Officer	$466,558			Mixed	09 Feb 2024
Charles Do	Sr. Vice President, HDFSI	$422,883	-$182,250	-30%	Mixed	12 Mar 2026
Rafeh Masood	Director	$405,230	+$99,706	+33%	Mixed	27 Feb 2026
Gina M. Goetter	Chief Financial Officer	$402,112			Mixed	09 Feb 2023
Jonathan R. Root	CFO and CCO	$347,329			Mixed	17 Feb 2026
Luke Christopher Mansfield	Chief Commercial Officer	$321,660	-$266,954	-45%	Mixed	20 Nov 2025
Jr. James D. Farley	Director	$303,268	-$120,780	-28%	Filing P/S	25 Feb 2026
Artie Starrs	President & CEO, Director	$286,500	+$286,500	+100%	Filing P/S	09 Mar 2026
Sara L. Levinson	Director	$260,105			Mixed	14 May 2025
Mark R. Kornetzke	Chief Accounting Officer	$242,136			Mixed	09 Feb 2025
Lori Ann Flees	Director	$211,678	+$75,546	+55%	Filing P/S	09 Mar 2026
Julie M. Anding	Chief Administrative Officer	$114,008			Mixed	05 Feb 2021
Allan C. Golston	Director	$101,097			Mixed	16 May 2025
Daniel J. Nova	Director	$82,168			Mixed	24 Sep 2025
Deepak Jugatram Joshi	VP M/C Ops & Chief Quality Ofc	$78,164			Mixed	09 Feb 2023
Glen Koval	SVP Motorcycle Development	$64,856			Mixed	17 Feb 2026
Paul J. Krause	Chief Legal Officer	$55,159			Mixed	17 Feb 2026
Tori Termaat	Chief Human Resources Officer	$29,614			Mixed	17 Feb 2026
Bryan Andrew Beck	Chief Accounting Officer	$28,214			Mixed	06 Apr 2026
Bryan Niketh	Chief Operations Officer	$129			Mixed	13 Feb 2026
Matthew A. Ryan	Chief Marketing & Tech. Off.				Mixed	13 Feb 2026
Jared D. Dourdeville	Director				Mixed	02 Feb 2022
Matthew J. Reintjes	Director				Mixed	24 Sep 2025
David Viney	Interim CFO, VP and Treasurer				Mixed	05 May 2023

Top shareholders of HARLEY-DAVIDSON, INC. (13F + 13D/G + 3/4/5)

Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.

Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.

Holder	Source	Role / Reporting	Ownership %	Shares	Holdings Value	12M Net Δ	As of	Details
VANGUARD GROUP INC	13F	Company	9.6%	11,446,616	$234,541,163	—	31 Dec 2025	13F
BlackRock, Inc.	13F	Company	8.8%	10,477,266	$214,679,173	—	31 Dec 2025	13F
DONALD SMITH & CO., INC.	13D/G 13F	Company	7.5%	8,899,204	$187,773,204	+$44,214,565	31 Dec 2025	13D/G 13F
DIMENSIONAL FUND ADVISORS LP	13D/G 13F	Company	5.4%	6,835,139	$160,625,766	$0	31 Dec 2024	13D/G 13F
H PARTNERS MANAGEMENT, LLC	13D/G 13F	Company	4.7%	5,750,000	$160,425,000	-$62,775,000	30 Sep 2025	13D/G 13F
Beutel, Goodman & Co Ltd.	13F 13D/G	Company	4.7% from 13D/G	6,377,492	$130,674,000	—	31 Dec 2025	13F 13D/G
FMR LLC	13F	Company	4.9%	5,858,806	$120,046,947	—	31 Dec 2025	13F
LSV ASSET MANAGEMENT	13F	Company	4.3%	5,090,712	$104,309,000	—	31 Dec 2025	13F
Boston Partners	13D/G	—	3.2%	3,909,716	$96,257,208	$0	30 Jun 2025	13D/G
AMERICAN CENTURY COMPANIES INC	13F	Company	3.6%	4,311,022	$88,332,841	—	31 Dec 2025	13F
STATE STREET CORP	13F	Company	3.1%	3,736,804	$76,567,114	—	31 Dec 2025	13F
GEODE CAPITAL MANAGEMENT, LLC	13F	Company	1.8%	2,156,155	$44,188,814	—	31 Dec 2025	13F
CITADEL ADVISORS LLC	13F	Company	1.6%	1,954,004	$40,037,541	—	31 Dec 2025	13F
Bank of New York Mellon Corp	13F	Company	1.6%	1,946,790	$39,889,725	—	31 Dec 2025	13F
TWO SIGMA INVESTMENTS, LP	13F	Company	1.5%	1,722,413	$35,292,242	—	31 Dec 2025	13F
MORGAN STANLEY	13F	Company	1.3%	1,576,407	$32,300,617	—	31 Dec 2025	13F
TWO SIGMA ADVISERS, LP	13F	Company	1.3%	1,532,780	$31,406,662	—	31 Dec 2025	13F
NORGES BANK	13F	Company	1.1%	1,257,507	$25,766,318	—	31 Dec 2025	13F
UBS Group AG	13F	Company	1%	1,240,529	$25,418,439	—	31 Dec 2025	13F
D. E. Shaw & Co., Inc.	13F	Company	1%	1,222,604	$25,051,156	—	31 Dec 2025	13F
VOLORIDGE INVESTMENT MANAGEMENT, LLC	13F	Company	0.98%	1,161,724	$23,803,725	—	31 Dec 2025	13F
Pine Valley Investments Ltd Liability Co	13F	Company	0.96%	1,144,732	$23,455,563	—	31 Dec 2025	13F
SG Americas Securities, LLC	13F	Company	0.92%	1,094,119	$22,418,000	—	31 Dec 2025	13F
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	13F	Company	0.87%	1,028,980	$21,083,800	—	31 Dec 2025	13F
NORTHERN TRUST CORP	13F	Company	0.85%	1,003,560	$20,562,944	—	31 Dec 2025	13F
GOLDMAN SACHS GROUP INC	13F	Company	0.81%	959,517	$19,660,513	—	31 Dec 2025	13F
Jochen Zeitz	3/4/5	President and CEO, Director	— mixed-class rows	701,468 mixed-class rows	$18,813,372	—	09 Feb 2025	3/4/5
JANE STREET GROUP, LLC	13F	Company	0.71%	840,771	$17,227,398	—	31 Dec 2025	13F
Qube Research & Technologies Ltd	13F	Company	0.61%	721,987	$14,793,514	—	31 Dec 2025	13F
Invesco Ltd.	13F	Company	0.59%	703,826	$14,421,394	—	31 Dec 2025	13F
RENAISSANCE TECHNOLOGIES LLC	13F	Company	0.46%	541,544	$11,096,237	—	31 Dec 2025	13F
JPMORGAN CHASE & CO	13F	Company	0.44%	519,853	$10,651,789	—	31 Dec 2025	13F
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC	13F	Company	0.39%	468,436	$9,598,254	—	31 Dec 2025	13F
FIFTHDELTA Ltd	13F	Company	0.38%	447,200	$9,163,128	—	31 Dec 2025	13F
RAYMOND JAMES FINANCIAL INC	13F	Company	0.38%	446,370	$9,146,123	—	31 Dec 2025	13F
MILLENNIUM MANAGEMENT LLC	13F	Company	0.37%	436,365	$8,941,119	—	31 Dec 2025	13F
LOS ANGELES CAPITAL MANAGEMENT LLC	13F	Company	0.28%	331,059	$8,822,723	—	31 Dec 2025	13F
Trexquant Investment LP	13F	Company	0.34%	409,185	$8,384,201	—	31 Dec 2025	13F
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	13F	Company	0.34%	400,029	$8,196,594	—	31 Dec 2025	13F
SUSQUEHANNA INTERNATIONAL GROUP, LLP	13F	Company	0.33%	395,666	$8,107,196	—	31 Dec 2025	13F
AQR CAPITAL MANAGEMENT LLC	13F	Company	0.31%	365,348	$7,485,973	—	31 Dec 2025	13F
Bridgewater Associates, LP	13F	Company	0.31%	364,166	$7,461,761	—	31 Dec 2025	13F
ALGERT GLOBAL LLC	13F	Company	0.31%	363,520	$7,449,000	—	31 Dec 2025	13F
Man Group plc	13F	Company	0.29%	346,784	$7,105,604	—	31 Dec 2025	13F
Squarepoint Ops LLC	13F	Company	0.27%	324,689	$6,652,878	—	31 Dec 2025	13F
BANK OF AMERICA CORP /DE/	13F	Company	0.26%	311,703	$6,386,805	—	31 Dec 2025	13F
RHUMBLINE ADVISERS	13F	Company	0.26%	310,550	$6,363,121	—	31 Dec 2025	13F
FIRST TRUST ADVISORS LP	13F	Company	0.25%	299,986	$6,146,718	—	31 Dec 2025	13F
Nuveen, LLC	13F	Company	0.25%	296,321	$6,071,617	—	31 Dec 2025	13F
CAPITAL FUND MANAGEMENT S.A.	13F	Company	0.23%	277,499	$5,685,954	—	31 Dec 2025	13F

Recent Insider Transactions by Companies or Individuals for HARLEY-DAVIDSON, INC.

Showing up to 300 most recent insider transactions from the last 12 months.

Insider	Symbol	Class	Transaction	%	Value $	* Price $	Shares	Shares Owned	Date	Ownership
Bryan Andrew Beck	HOG	Restricted Stock Units	Award				7,143	7,143	06 Apr 2026	Direct
Charles Do	HOG	Common Stock	Sale	-95.9%	$76,741	$18.10	-4,241	183	12 Mar 2026	Direct
Lori Ann Flees	HOG	Common Stock	Purchase	55.5%	$75,546	$18.89	4,000	11,208	09 Mar 2026	Direct
Artie Starrs	HOG	Common Stock	Purchase		$286,500	$19.10	15,000	15,000	09 Mar 2026	Direct
Rafeh Masood	HOG	Common Stock	Purchase	59%	$49,950	$18.00	2,775	7,480	27 Feb 2026	Direct
Jr. James D. Farley	HOG	Common Stock	Sale	-28.5%	$120,780	$18.71	-6,454	16,205	25 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Tax liability	-6.88%			-1,239	16,761	17 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Award	16.4%			2,538	18,000	17 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Tax liability	-2.35%			-821	34,062	17 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Award	8.73%			2,800	34,883	17 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Tax liability	-5.3%			-1,766	31,576	17 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Award	12.7%			3,757	33,342	17 Feb 2026	Direct
Glen Koval	HOG	Common Stock	Tax liability	-5.07%			-742	13,898	17 Feb 2026	Direct
Glen Koval	HOG	Common Stock	Award	18.5%			2,287	14,640	17 Feb 2026	Direct
Matthew A. Ryan	HOG	Restricted Stock Units	Award				19,589	19,589	13 Feb 2026	Direct
Tori Termaat	HOG	Restricted Stock Units	Award				12,341	12,341	13 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Tax liability	-6.88%			-1,239	16,761	13 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Award	16.4%			2,538	18,000	13 Feb 2026	Direct
Artie Starrs	HOG	Restricted Stock Units	Award				159,158	159,158	13 Feb 2026	Direct
Jonathan R. Root	HOG	Restricted Stock Units	Award				48,972	48,972	13 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Tax liability	-2.35%			-821	34,062	13 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Award	8.73%			2,800	34,883	13 Feb 2026	Direct
Bryan Niketh	HOG	Restricted Stock Units	Award				36,729	36,729	13 Feb 2026	Direct
Paul J. Krause	HOG	Restricted Stock Units	Award				24,486	24,486	13 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Tax liability	-5.3%			-1,766	31,576	13 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Award	12.7%			3,757	33,342	13 Feb 2026	Direct
Glen Koval	HOG	Restricted Stock Units	Award				15,427	15,427	13 Feb 2026	Direct
Glen Koval	HOG	Common Stock	Tax liability	-5.07%			-742	13,898	13 Feb 2026	Direct
Glen Koval	HOG	Common Stock	Award	18.5%			2,287	14,640	13 Feb 2026	Direct
Charles Do	HOG	Restricted Stock Units	Award				20,471	20,471	13 Feb 2026	Direct
Bryan Andrew Beck	HOG	Restricted Stock Units	Award				9,550	9,550	13 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Tax liability	-3.51%			-562	15,462	09 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Options Exercise	7.18%			1,074	16,024	09 Feb 2026	Direct
Tori Termaat	HOG	Restricted Stock Units	Options Exercise	-100%			-1,074	0	09 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Tax liability	-1.07%			-348	32,083	09 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Options Exercise	3.8%			1,186	32,431	09 Feb 2026	Direct
Jonathan R. Root	HOG	Restricted Stock Units	Options Exercise	-100%			-1,186	0	09 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Tax liability	-2.47%			-748	29,585	09 Feb 2026	Direct
Paul J. Krause	HOG	Common Stock	Options Exercise	5.53%			1,590	30,333	09 Feb 2026	Direct
Paul J. Krause	HOG	Restricted Stock Units	Options Exercise	-100%			-1,590	0	09 Feb 2026	Direct
Glen Koval	HOG	Common Stock	Tax liability	-2.85%			-362	12,353	09 Feb 2026	Direct
Glen Koval	HOG	Common Stock	Options Exercise	8.24%			968	12,715	09 Feb 2026	Direct
Glen Koval	HOG	Restricted Stock Units	Options Exercise	-100%			-968	0	09 Feb 2026	Direct
Bryan Andrew Beck	HOG	Common Stock	Tax liability	-8.93%			-135	1,377	09 Feb 2026	Direct
Bryan Andrew Beck	HOG	Common Stock	Options Exercise	35.7%			398	1,512	09 Feb 2026	Direct
Bryan Andrew Beck	HOG	Restricted Stock Units	Options Exercise	-100%			-398	0	09 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Tax liability	-9.91%			-1,644	14,950	06 Feb 2026	Direct
Tori Termaat	HOG	Common Stock	Options Exercise	23.4%			3,143	16,594	06 Feb 2026	Direct
Tori Termaat	HOG	Restricted Stock Units	Options Exercise	-33.3%			-3,143	6,289	06 Feb 2026	Direct
Jonathan R. Root	HOG	Common Stock	Tax liability	-8.76%			-3,000	31,245	06 Feb 2026	Direct

* An asterisk sign (*) next to the price indicates that the price is likely invalid.