Holder evidence
50
SEC ownership of HARLEY-DAVIDSON, INC.
Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0000793952.
Lead holder
BlackRock, Inc.
13D/G signal
BlackRock, Inc.
Latest evidence
14 May 2026
- CIK
- 0000793952
- Symbol
- HOG on NYSE
- Location
- Milwaukee, WI
- SEC evidence mix
- 13F, 13D/G, and 3/4/5
- Lead holder
- BlackRock, Inc.
- Latest large-stake holder
- BlackRock, Inc.
- Latest evidence date
- 14 May 2026
Issuer identity
3 facts
Ownership snapshot
4 facts
Ownership snapshot
Top shareholders of HARLEY-DAVIDSON, INC. (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.
Lead holder
BlackRock, Inc.
13D/G signal
BlackRock, Inc.
Evidence rows
50
Latest as of
14 May 2026
13F
13D/G
3/4/5
Lead comparable stake: 9.4%
13D/G row: BlackRock, Inc.
Showing 1-8 of 50 holder rows.
Rank 1 holder
BlackRock, Inc.
13F
13D/G
- Ownership
- 9.4%
- Position
- $214.45M
Rank 2 holder
DONALD SMITH & CO., INC.
13D/G
13F
- Ownership
- 9%
- Position
- $229.29M
Rank 3 holder
DIMENSIONAL FUND ADVISORS LP
13D/G
13F
- Ownership
- 5.4%
- Position
- $160.63M
| Holder | Evidence | Ownership % | Position | 12M Net Δ | As of |
|---|---|---|---|---|---|
| BlackRock, Inc. |
13F
13D/G
Company
|
9.4%
from 13D/G
|
$214,449,307
10,605,802 shares
|
— | 31 Mar 2026 |
| DONALD SMITH & CO., INC. |
13D/G
13F
Company
|
9%
|
$229,286,246
10,016,874 shares
|
+$25,583,466 | 31 Mar 2026 |
| DIMENSIONAL FUND ADVISORS LP |
13D/G
13F
Company
|
5.4%
|
$160,625,766
6,835,139 shares
|
$0 | 31 Dec 2024 |
| VANGUARD CAPITAL MANAGEMENT LLC |
13D/G
13F
Vanguard Capital Management · Company
|
5.3%
|
$120,424,193
5,955,697 shares
|
$0 | 31 Mar 2026 |
| H PARTNERS MANAGEMENT, LLC |
13D/G
|
4.7%
|
$160,425,000
5,750,000 shares
|
-$62,775,000 | 30 Sep 2025 |
| Beutel, Goodman & Co Ltd. |
13D/G
|
4.7%
|
$113,766,647
5,552,301 shares
|
$0 | 31 Jan 2026 |
| Boston Partners |
13D/G
|
3.2%
|
$96,257,208
3,909,716 shares
|
$0 | 30 Jun 2025 |
| FMR LLC |
13D/G
13F
Company
|
0.05%
|
$1,167,695
51,013 shares
|
$0 | 31 Mar 2026 |
How to read this table
Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
Forms 3/4/5 flow
Insider trading overview
Net insider flow leans to selling over the last 12 months. Net value: -$186,519.
Buys
$461,752
Insiders: 3
Sells
$648,271
Insiders: 5
Net
-$186,519
Shares: -5,606
Window
Last 12 months
4 rolling buckets
Buy value
Sell value
Shares: 23,843
Shares: 29,449
| Window (months) | Buy shares | Sell shares | Buy value | Sell value | Net value |
|---|---|---|---|---|---|
| 0-3 | 19,000 | 7,359 | $362,046 | $155,027 | +$207,018 |
| 3-6 | 2,775 | 6,454 | $49,950 | $120,780 | -$70,830 |
| 6-9 | 0 | 15,636 | $0 | $372,463 | -$372,463 |
| 9-12 | 2,068 | 0 | $49,756 | $0 | +$49,756 |
Reporting owners
Insider holders from Forms 3/4/5
Showing 1-20 of 32 reporting-owner rows connected to HARLEY-DAVIDSON, INC.. Open a relationship link for the CIK-to-CIK filing trail.
Rows
32
Lead holder
Jochen Zeitz
Net 12M change
-$186,518
Latest report
21 May 2026
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Jochen Zeitz | President and CEO, Director | $18,813,372 | Mixed | 09 Feb 2025 | ||
| CAVE MICHAEL J | Director, Chairman of the Board | $1,580,783 | Mixed | 12 May 2022 | ||
| James Darrell Thomas | VP/Treasurer | $1,170,050 | Mixed | 05 Feb 2022 | ||
| Jonathan R. Root | CFO and CCO | $1,123,880 | -$37,622 | -3.2% | Mixed | 19 May 2026 |
| Paul J. Krause | Chief Legal Officer | $835,052 | -$40,664 | -4.6% | Mixed | 11 May 2026 |
| Troy Alstead | Director | $834,046 | Median | 21 May 2026 | ||
| Jagdish Krishnan | Chief Digital Officer | $806,799 | Mixed | 09 Feb 2025 | ||
| Norman Thomas Linebarger | Director | $683,041 | Mixed | 14 May 2025 | ||
| R. John Anderson | Director | $592,021 | Mixed | 12 May 2023 | ||
| Maryrose Sylvester | Director | $563,930 | Median | 21 May 2026 | ||
| Rafeh Masood | Director | $543,458 | +$99,706 | +22% | Mixed | 21 May 2026 |
| Coyne Edel M. O'Sullivan | Chief Commercial Officer | $466,558 | Mixed | 09 Feb 2024 | ||
| Jr. James D. Farley | Director | $449,296 | -$120,780 | -21% | Median | 14 May 2026 |
| Charles Do | Sr. Vice President, HDFSI | $422,883 | -$182,250 | -30% | Mixed | 12 Mar 2026 |
| Gina M. Goetter | Chief Financial Officer | $402,112 | Mixed | 09 Feb 2023 | ||
| Lori Ann Flees | Director | $348,249 | +$75,546 | +28% | Median | 21 May 2026 |
| Luke Christopher Mansfield | Chief Commercial Officer | $321,660 | -$266,954 | -45% | Mixed | 20 Nov 2025 |
| Artie Starrs | President & CEO, Director | $286,500 | +$286,500 | +100% | Filing P/S | 09 Mar 2026 |
| Sara L. Levinson | Director | $260,105 | Mixed | 14 May 2025 | ||
| Mark R. Kornetzke | Chief Accounting Officer | $242,136 | Mixed | 09 Feb 2025 |
Recent insider transactions for HARLEY-DAVIDSON, INC.
Showing up to 300 recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Reported value | Reported price | Shares | Shares owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Maryrose Sylvester | HOG | Share Units | Award | 6,250 | 6,250 | 21 May 2026 | Direct | |||
| Matthew J. Reintjes | HOG | Common Stock | Award | 2,479 | 2,479 | 21 May 2026 | Direct | |||
| Matthew J. Reintjes | HOG | Share Units | Award | 6,250 | 6,250 | 21 May 2026 | Direct | |||
| Daniel J. Nova | HOG | Common Stock | Award | 165.6% | 4,742 | 7,605 | 21 May 2026 | Direct | ||
| Daniel J. Nova | HOG | Share Units | Award | 6,520 | 6,520 | 21 May 2026 | Direct | |||
| Rafeh Masood | HOG | Share Units | Award | 11,207 | 11,207 | 21 May 2026 | Direct | |||
| Allan C. Golston | HOG | Share Units | Award | 6,250 | 6,250 | 21 May 2026 | Direct | |||
| Lori Ann Flees | HOG | Share Units | Award | 8,621 | 8,621 | 21 May 2026 | Direct | |||
| Troy Alstead | HOG | Share Units | Award | 6,250 | 6,250 | 21 May 2026 | Direct | |||
| Jonathan R. Root | HOG | Common Stock | Sale | -4.56% | $37,622 | $24.21 | -1,554 | 32,508 | 19 May 2026 | Direct |
| Maryrose Sylvester | HOG | Common Stock | Options Exercise | 27.5% | 6,015 | 27,890 | 14 May 2026 | Direct | ||
| Maryrose Sylvester | HOG | Share Units | Options Exercise | -100% | -6,015 | 0 | 14 May 2026 | Direct | ||
| Rafeh Masood | HOG | Common Stock | Options Exercise | 80.4% | 6,015 | 13,495 | 14 May 2026 | Direct | ||
| Rafeh Masood | HOG | Share Units | Options Exercise | -56.6% | -6,015 | 4,615 | 14 May 2026 | Direct | ||
| Allan C. Golston | HOG | Common Stock | Options Exercise | 69.9% | 3,008 | 7,310 | 14 May 2026 | Direct | ||
| Allan C. Golston | HOG | Share Units | Options Exercise | -34.9% | -3,008 | 5,619 | 14 May 2026 | Direct | ||
| Lori Ann Flees | HOG | Common Stock | Options Exercise | 53.7% | 6,015 | 17,223 | 14 May 2026 | Direct | ||
| Lori Ann Flees | HOG | Share Units | Options Exercise | -100% | -6,015 | 0 | 14 May 2026 | Direct | ||
| Jr. James D. Farley | HOG | Common Stock | Options Exercise | 37.1% | 6,015 | 22,220 | 14 May 2026 | Direct | ||
| Jr. James D. Farley | HOG | Share Units | Options Exercise | -100% | -6,015 | 0 | 14 May 2026 | Direct | ||
| Troy Alstead | HOG | Common Stock | Options Exercise | 17.1% | 6,015 | 41,249 | 14 May 2026 | Direct | ||
| Troy Alstead | HOG | Share Units | Options Exercise | -100% | -6,015 | 0 | 14 May 2026 | Direct | ||
| Paul J. Krause | HOG | Common Stock | Sale | -4.95% | $40,664 | $26.00 | -1,564 | 30,012 | 11 May 2026 | Direct |
| Bryan Andrew Beck | HOG | Restricted Stock Units | Award | 7,143 | 7,143 | 06 Apr 2026 | Direct | |||
| Charles Do | HOG | Common Stock | Sale | -95.9% | $76,741 | $18.10 | -4,241 | 183 | 12 Mar 2026 | Direct |
| Lori Ann Flees | HOG | Common Stock | Purchase | 55.5% | $75,546 | $18.89 | 4,000 | 11,208 | 09 Mar 2026 | Direct |
| Artie Starrs | HOG | Common Stock | Purchase | $286,500 | $19.10 | 15,000 | 15,000 | 09 Mar 2026 | Direct | |
| Rafeh Masood | HOG | Common Stock | Purchase | 59% | $49,950 | $18.00 | 2,775 | 7,480 | 27 Feb 2026 | Direct |
| Jr. James D. Farley | HOG | Common Stock | Sale | -28.5% | $120,780 | $18.71 | -6,454 | 16,205 | 25 Feb 2026 | Direct |
| Tori Termaat | HOG | Common Stock | Tax liability | -6.88% | -1,239 | 16,761 | 17 Feb 2026 | Direct | ||
| Tori Termaat | HOG | Common Stock | Award | 16.4% | 2,538 | 18,000 | 17 Feb 2026 | Direct | ||
| Jonathan R. Root | HOG | Common Stock | Tax liability | -2.35% | -821 | 34,062 | 17 Feb 2026 | Direct | ||
| Jonathan R. Root | HOG | Common Stock | Award | 8.73% | 2,800 | 34,883 | 17 Feb 2026 | Direct | ||
| Paul J. Krause | HOG | Common Stock | Tax liability | -5.3% | -1,766 | 31,576 | 17 Feb 2026 | Direct | ||
| Paul J. Krause | HOG | Common Stock | Award | 12.7% | 3,757 | 33,342 | 17 Feb 2026 | Direct | ||
| Glen Koval | HOG | Common Stock | Tax liability | -5.07% | -742 | 13,898 | 17 Feb 2026 | Direct | ||
| Glen Koval | HOG | Common Stock | Award | 18.5% | 2,287 | 14,640 | 17 Feb 2026 | Direct | ||
| Matthew A. Ryan | HOG | Restricted Stock Units | Award | 19,589 | 19,589 | 13 Feb 2026 | Direct | |||
| Tori Termaat | HOG | Restricted Stock Units | Award | 12,341 | 12,341 | 13 Feb 2026 | Direct | |||
| Tori Termaat | HOG | Common Stock | Tax liability | -6.88% | -1,239 | 16,761 | 13 Feb 2026 | Direct | ||
| Tori Termaat | HOG | Common Stock | Award | 16.4% | 2,538 | 18,000 | 13 Feb 2026 | Direct | ||
| Artie Starrs | HOG | Restricted Stock Units | Award | 159,158 | 159,158 | 13 Feb 2026 | Direct | |||
| Jonathan R. Root | HOG | Restricted Stock Units | Award | 48,972 | 48,972 | 13 Feb 2026 | Direct | |||
| Jonathan R. Root | HOG | Common Stock | Tax liability | -2.35% | -821 | 34,062 | 13 Feb 2026 | Direct | ||
| Jonathan R. Root | HOG | Common Stock | Award | 8.73% | 2,800 | 34,883 | 13 Feb 2026 | Direct | ||
| Bryan Niketh | HOG | Restricted Stock Units | Award | 36,729 | 36,729 | 13 Feb 2026 | Direct | |||
| Paul J. Krause | HOG | Restricted Stock Units | Award | 24,486 | 24,486 | 13 Feb 2026 | Direct | |||
| Paul J. Krause | HOG | Common Stock | Tax liability | -5.3% | -1,766 | 31,576 | 13 Feb 2026 | Direct | ||
| Paul J. Krause | HOG | Common Stock | Award | 12.7% | 3,757 | 33,342 | 13 Feb 2026 | Direct | ||
| Glen Koval | HOG | Restricted Stock Units | Award | 15,427 | 15,427 | 13 Feb 2026 | Direct |
* indicates a reported price that failed the local validity check.