Insider Transactions Reported by 32 Insiders of HARLEY-DAVIDSON, INC.

Symbol
HOG on NYSE
Location
Milwaukee, WI

Insiders trading volume in the past year

HARLEY-DAVIDSON, INC. executives and other stock owners filed with the SEC include:

Name Relationship Holdings Value Past Year Net Change Change % Report Date
Jochen Zeitz President and CEO, Director $18,813,372 09 Feb 2025
CAVE MICHAEL J Director, Chairman of the Board $1,580,783 12 May 2022
James Darrell Thomas VP/Treasurer $1,170,050 05 Feb 2022
Troy Alstead Director $827,989 16 May 2025
Jagdish Krishnan Chief Digital Officer $806,799 09 Feb 2025
Norman Thomas Linebarger Director $683,041 14 May 2025
R. John Anderson Director $592,021 12 May 2023
Maryrose Sylvester Director $514,056 16 May 2025
Coyne Edel M. O'Sullivan Chief Commercial Officer $466,558 09 Feb 2024
Charles Do Sr. Vice President, HDFSI $422,883 -$182,250 -30% 12 Mar 2026
Rafeh Masood Director $405,230 +$99,706 +33% 27 Feb 2026
Gina M. Goetter Chief Financial Officer $402,112 09 Feb 2023
Jonathan R. Root CFO and CCO $347,329 17 Feb 2026
Luke Christopher Mansfield Chief Commercial Officer $321,660 -$266,954 -45% 20 Nov 2025
Jr. James D. Farley Director $303,268 -$120,780 -28% 25 Feb 2026
Artie Starrs President & CEO, Director $286,500 +$286,500 09 Mar 2026
Sara L. Levinson Director $260,105 14 May 2025
Mark R. Kornetzke Chief Accounting Officer $242,136 09 Feb 2025
Lori Ann Flees Director $211,678 +$75,546 +55% 09 Mar 2026
Julie M. Anding Chief Administrative Officer $114,008 05 Feb 2021
Allan C. Golston Director $101,097 16 May 2025
Daniel J. Nova Director $82,168 24 Sep 2025
Deepak Jugatram Joshi VP M/C Ops & Chief Quality Ofc $78,164 09 Feb 2023
Glen Koval SVP Motorcycle Development $64,856 17 Feb 2026
Paul J. Krause Chief Legal Officer $55,159 17 Feb 2026
Tori Termaat Chief Human Resources Officer $29,614 17 Feb 2026
Bryan Andrew Beck Chief Accounting Officer $28,214 13 Feb 2026
Bryan Niketh Chief Operations Officer $129 13 Feb 2026
Matthew A. Ryan Chief Marketing & Tech. Off. 13 Feb 2026
Jared D. Dourdeville Director 02 Feb 2022
Matthew J. Reintjes Director 24 Sep 2025
David Viney Interim CFO, VP and Treasurer 05 May 2023

Recent Insider Transactions by Companies or Individuals for HARLEY-DAVIDSON, INC.

Showing up to 300 most recent insider transactions from the last 12 months.

Insider Symbol Class Transaction % Value $ * Price $ Shares Shares Owned Date Ownership
Charles Do HOG Common Stock Sale -95.9% $76,741 $18.10 -4,241 183 12 Mar 2026 Direct
Lori Ann Flees HOG Common Stock Purchase 55.5% $75,546 $18.89 4,000 11,208 09 Mar 2026 Direct
Artie Starrs HOG Common Stock Purchase $286,500 $19.10 15,000 15,000 09 Mar 2026 Direct
Rafeh Masood HOG Common Stock Purchase 59% $49,950 $18.00 2,775 7,480 27 Feb 2026 Direct
Jr. James D. Farley HOG Common Stock Sale -28.5% $120,780 $18.71 -6,454 16,205 25 Feb 2026 Direct
Tori Termaat HOG Common Stock Tax liability -6.88% -1,239 16,761 17 Feb 2026 Direct
Tori Termaat HOG Common Stock Award 16.4% 2,538 18,000 17 Feb 2026 Direct
Jonathan R. Root HOG Common Stock Tax liability -2.35% -821 34,062 17 Feb 2026 Direct
Jonathan R. Root HOG Common Stock Award 8.73% 2,800 34,883 17 Feb 2026 Direct
Paul J. Krause HOG Common Stock Tax liability -5.3% -1,766 31,576 17 Feb 2026 Direct
Paul J. Krause HOG Common Stock Award 12.7% 3,757 33,342 17 Feb 2026 Direct
Glen Koval HOG Common Stock Tax liability -5.07% -742 13,898 17 Feb 2026 Direct
Glen Koval HOG Common Stock Award 18.5% 2,287 14,640 17 Feb 2026 Direct
Matthew A. Ryan HOG Restricted Stock Units Award 19,589 19,589 13 Feb 2026 Direct
Tori Termaat HOG Restricted Stock Units Award 12,341 12,341 13 Feb 2026 Direct
Tori Termaat HOG Common Stock Tax liability -6.88% -1,239 16,761 13 Feb 2026 Direct
Tori Termaat HOG Common Stock Award 16.4% 2,538 18,000 13 Feb 2026 Direct
Artie Starrs HOG Restricted Stock Units Award 159,158 159,158 13 Feb 2026 Direct
Jonathan R. Root HOG Restricted Stock Units Award 48,972 48,972 13 Feb 2026 Direct
Jonathan R. Root HOG Common Stock Tax liability -2.35% -821 34,062 13 Feb 2026 Direct
Jonathan R. Root HOG Common Stock Award 8.73% 2,800 34,883 13 Feb 2026 Direct
Bryan Niketh HOG Restricted Stock Units Award 36,729 36,729 13 Feb 2026 Direct
Paul J. Krause HOG Restricted Stock Units Award 24,486 24,486 13 Feb 2026 Direct
Paul J. Krause HOG Common Stock Tax liability -5.3% -1,766 31,576 13 Feb 2026 Direct
Paul J. Krause HOG Common Stock Award 12.7% 3,757 33,342 13 Feb 2026 Direct
Glen Koval HOG Restricted Stock Units Award 15,427 15,427 13 Feb 2026 Direct
Glen Koval HOG Common Stock Tax liability -5.07% -742 13,898 13 Feb 2026 Direct
Glen Koval HOG Common Stock Award 18.5% 2,287 14,640 13 Feb 2026 Direct
Charles Do HOG Restricted Stock Units Award 20,471 20,471 13 Feb 2026 Direct
Bryan Andrew Beck HOG Restricted Stock Units Award 9,550 9,550 13 Feb 2026 Direct
Tori Termaat HOG Common Stock Tax liability -3.51% -562 15,462 09 Feb 2026 Direct
Tori Termaat HOG Common Stock Options Exercise 7.18% 1,074 16,024 09 Feb 2026 Direct
Tori Termaat HOG Restricted Stock Units Options Exercise -100% -1,074 0 09 Feb 2026 Direct
Jonathan R. Root HOG Common Stock Tax liability -1.07% -348 32,083 09 Feb 2026 Direct
Jonathan R. Root HOG Common Stock Options Exercise 3.8% 1,186 32,431 09 Feb 2026 Direct
Jonathan R. Root HOG Restricted Stock Units Options Exercise -100% -1,186 0 09 Feb 2026 Direct
Paul J. Krause HOG Common Stock Tax liability -2.47% -748 29,585 09 Feb 2026 Direct
Paul J. Krause HOG Common Stock Options Exercise 5.53% 1,590 30,333 09 Feb 2026 Direct
Paul J. Krause HOG Restricted Stock Units Options Exercise -100% -1,590 0 09 Feb 2026 Direct
Glen Koval HOG Common Stock Tax liability -2.85% -362 12,353 09 Feb 2026 Direct
Glen Koval HOG Common Stock Options Exercise 8.24% 968 12,715 09 Feb 2026 Direct
Glen Koval HOG Restricted Stock Units Options Exercise -100% -968 0 09 Feb 2026 Direct
Bryan Andrew Beck HOG Common Stock Tax liability -8.93% -135 1,377 09 Feb 2026 Direct
Bryan Andrew Beck HOG Common Stock Options Exercise 35.7% 398 1,512 09 Feb 2026 Direct
Bryan Andrew Beck HOG Restricted Stock Units Options Exercise -100% -398 0 09 Feb 2026 Direct
Tori Termaat HOG Common Stock Tax liability -9.91% -1,644 14,950 06 Feb 2026 Direct
Tori Termaat HOG Common Stock Options Exercise 23.4% 3,143 16,594 06 Feb 2026 Direct
Tori Termaat HOG Restricted Stock Units Options Exercise -33.3% -3,143 6,289 06 Feb 2026 Direct
Jonathan R. Root HOG Common Stock Tax liability -8.76% -3,000 31,245 06 Feb 2026 Direct
Jonathan R. Root HOG Common Stock Options Exercise 41.1% 9,980 34,245 06 Feb 2026 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.