Latest Period
Q1 2026
Security Snapshot
HARLEY-DAVIDSON, INC. - Common (HOG) Institutional Ownership
CUSIP: 412822108
13F Institutional Holders and Ownership History from Q1 2014 to Q1 2026
Institutions Reporting
392
Shares (Excl. Options)
103,421,445
Price
$20.22
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- Security type / class
- Equity / Common
- Symbol
- HOG on NYSE
- All holders as of 31 Mar 2026
- Q1 2026
- Total 13F shares
- 103,421,445
- Total 13F value
- $2,090,695,360
- Portfolio coverage rank
- 0.01%
- Share change
- -2,934,889
- Value change
- -$63,575,818
- Number of holders
- 392
- Shares outstanding
- 111,298,600
- SEC-reported price per share
- $25.33
- Insider filing price
- $25.33
Latest holder snapshot
5 signals
Issuer context
Names, identifiers, and filing context for this profile.
3 identity fields
13F Shares, Excluding Options vs Price
13F Value, Excluding Options
Total Investors
Key facts
- HOG - HARLEY-DAVIDSON, INC. - Common is tracked under CUSIP 412822108.
- 392 institutions reported positions in Q1 2026.
- 8 significant owners is listed from Schedule 13D/13G reporting.
Change
- Holder count moved from 384 to 392 between Q4 2025 and Q1 2026.
- SEC-reported value moved from $2,219,983,013 to $2,090,695,360.
Research use
- You can quickly see who holds this security, then open quarter and manager detail pages for full evidence.
- 13F and Schedule 13D/13G sections are kept together so you can cross-check institutional and beneficial ownership context.
Evidence
Source: SEC Form 13F
Open SEC evidence
Latest holder context comes from 392 institutions filings for Q1 2026.
Security key
412822108
Latest holder period
Q1 2026
13F holders
392
13D/G owners
8
CIK / CUSIP context first
Open Q1 2026 holders
HOG full holder history
HARLEY-DAVIDSON, INC. SEC filings
HARLEY-DAVIDSON, INC. company facts
HARLEY-DAVIDSON, INC. insider transactions
Broader feeds
Recent Quarterly Holder Reports
Open recent reporting periods for CUSIP 412822108:
13D/G owners
Significant owners
Large-stake holder rows connected to Schedule 13D/G evidence.
Rows
8
Security
HOG
| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| BlackRock, Inc. | 9.4% | $213,419,593 | 10,554,876 | BlackRock, Inc. | 31 Mar 2026 | |||
| DONALD SMITH & CO., INC. | 9% | +19% | $229,286,246 | +$25,583,466 | 10,016,874 | +13% | DONALD SMITH & CO., INC. | 31 Mar 2026 |
| DIMENSIONAL FUND ADVISORS LP | 5.4% | $160,625,766 | 6,835,139 | Dimensional Fund Advisors LP | 31 Dec 2024 | |||
| VANGUARD CAPITAL MANAGEMENT LLC | 5.3% | $120,424,193 | 5,955,697 | Vanguard Capital Management | 31 Mar 2026 | |||
| H PARTNERS MANAGEMENT, LLC | 4.7% | -27% | $160,425,000 | -$62,775,000 | 5,750,000 | -28% | H PARTNERS MANAGEMENT, LLC | 30 Sep 2025 |
| Beutel, Goodman & Co Ltd. | 4.7% | $113,766,647 | 5,552,301 | Beutel, Goodman & Co Ltd. | 31 Jan 2026 | |||
| Boston Partners | 3.2% | $96,257,208 | 3,909,716 | Boston Partners | 30 Jun 2025 | |||
| FMR LLC | 0% | $1,167,695 | 51,013 | FMR LLC | 31 Mar 2026 |
As of 31 Mar 2026, 392 institutional investors reported holding 103,421,445 shares of HARLEY-DAVIDSON, INC. - Common (HOG). This represents 93% of the company’s total 111,298,600 outstanding shares.
13F concentration
Top 25 institutional shareholders
Largest 13F positions for this security by reported shares and value.
Top holder share
72%
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| BlackRock, Inc. | 9.5% | 10,605,802 | +1.2% | 0% | $214,449,307 |
| DONALD SMITH & CO., INC. | 9% | 10,016,874 | +13% | 3.7% | $202,541,192 |
| DIMENSIONAL FUND ADVISORS LP | 5.3% | 5,844,941 | -12% | 0.02% | $118,179,444 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 4.7% | 5,283,574 | 0% | 0.01% | $106,833,866 |
| LSV ASSET MANAGEMENT | 4.6% | 5,174,024 | +1.6% | 0.23% | $104,619,000 |
| VANGUARD CAPITAL MANAGEMENT LLC | 4.5% | 5,060,962 | 0% | 0% | $102,332,652 |
| AMERICAN CENTURY COMPANIES INC | 4.3% | 4,756,434 | +10% | 0.05% | $96,175,096 |
| STATE STREET CORP | 3.4% | 3,795,273 | +1.6% | 0% | $76,740,420 |
| TWO SIGMA INVESTMENTS, LP | 2.7% | 3,042,450 | +77% | 0.05% | $61,518,339 |
| UBS Group AG | 2.6% | 2,855,214 | +130% | 0.01% | $57,732,427 |
| GEODE CAPITAL MANAGEMENT, LLC | 2.1% | 2,285,577 | +6% | 0% | $46,225,098 |
| GATE CITY CAPITAL MANAGEMENT, LLC | 2% | 2,269,416 | 18% | $45,887,592 | |
| FIFTHDELTA Ltd | 1.9% | 2,130,300 | +376% | 5.9% | $43,074,666 |
| Bank of New York Mellon Corp | 1.9% | 2,110,552 | +8.4% | 0.01% | $42,675,360 |
| MORGAN STANLEY | 1.7% | 1,890,534 | +20% | 0% | $38,226,633 |
| BANK OF AMERICA CORP /DE/ | 1.6% | 1,735,378 | +457% | 0% | $35,089,343 |
| AQR CAPITAL MANAGEMENT LLC | 1.4% | 1,593,129 | +336% | 0.01% | $31,958,167 |
| CITADEL ADVISORS LLC | 1.4% | 1,514,429 | -22% | 0.02% | $30,621,754 |
| THIRD AVENUE MANAGEMENT LLC | 1.3% | 1,462,670 | 4.8% | $29,575,187 | |
| AEGIS FINANCIAL CORP | 1.2% | 1,369,000 | 4.8% | $27,681,180 | |
| MILLENNIUM MANAGEMENT LLC | 1.2% | 1,310,624 | +200% | 0.02% | $26,500,817 |
| Gotham Asset Management, LLC | 1.1% | 1,180,407 | +404% | 0.07% | $23,867,830 |
| D. E. Shaw & Co., Inc. | 1% | 1,143,545 | -6.5% | 0.02% | $23,122,479 |
| NORTHERN TRUST CORP | 0.92% | 1,024,230 | +2.1% | 0% | $20,709,931 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 0.91% | 1,018,160 | -1.1% | 0% | $20,587,195 |
Quarter history
Institutional holders across reporting periods
Holder count, reported shares/value, and median price by quarter.
Periods
49
Latest
Q1 2026
Rows shown
1-25 of 49
| Period | 13F Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2026 Q1 | 103,421,445 | $2,090,695,360 | -$63,575,818 | $20.22 | 392 |
| 2025 Q4 | 108,239,598 | $2,219,983,013 | +$57,294,837 | $20.49 | 384 |
| 2025 Q3 | 103,345,695 | $2,883,580,484 | -$87,952,952 | $27.90 | 400 |
| 2025 Q2 | 106,506,989 | $2,513,647,184 | -$129,123,538 | $23.60 | 392 |
| 2025 Q1 | 111,559,837 | $2,816,300,653 | -$126,915,419 | $25.25 | 382 |
| 2024 Q4 | 116,165,039 | $3,500,929,503 | -$70,178,467 | $30.13 | 405 |
| 2024 Q3 | 116,710,532 | $4,494,746,463 | +$85,267,751 | $38.53 | 416 |
| 2024 Q2 | 114,815,296 | $3,852,326,084 | -$21,070,352 | $33.54 | 403 |
| 2024 Q1 | 114,588,262 | $5,010,843,646 | -$47,464,950 | $43.74 | 404 |
| 2023 Q4 | 116,237,148 | $4,281,903,594 | +$88,997,517 | $36.84 | 416 |
| 2023 Q3 | 113,904,274 | $3,765,874,636 | -$134,534,975 | $33.06 | 407 |
| 2023 Q2 | 117,634,912 | $4,143,546,560 | -$172,771,221 | $35.21 | 422 |
| 2023 Q1 | 120,803,117 | $4,585,883,002 | -$147,909,481 | $37.97 | 426 |
| 2022 Q4 | 125,952,371 | $5,246,552,980 | +$161,907,949 | $41.60 | 440 |
| 2022 Q3 | 123,476,557 | $4,313,003,426 | -$105,822,109 | $34.88 | 387 |
| 2022 Q2 | 126,514,948 | $4,012,369,980 | -$88,317,167 | $31.66 | 372 |
| 2022 Q1 | 130,064,023 | $5,124,821,281 | -$345,503,009 | $39.40 | 399 |
| 2021 Q4 | 138,845,330 | $5,232,647,533 | -$35,103,283 | $37.69 | 407 |
| 2021 Q3 | 138,416,942 | $5,070,126,391 | -$175,617,832 | $36.61 | 388 |
| 2021 Q2 | 143,186,987 | $6,557,096,725 | +$285,304,882 | $45.82 | 434 |
| 2021 Q1 | 136,808,563 | $5,487,998,115 | -$100,605,407 | $40.10 | 400 |
| 2020 Q4 | 139,630,582 | $5,124,994,561 | +$7,489,029 | $36.70 | 401 |
| 2020 Q3 | 140,486,943 | $3,446,655,464 | +$126,533,557 | $24.54 | 359 |
| 2020 Q2 | 135,264,751 | $3,215,121,453 | -$85,148,643 | $23.77 | 370 |
| 2020 Q1 | 143,167,818 | $2,709,235,976 | -$96,017,913 | $18.93 | 377 |