HARLEY-DAVIDSON, INC. - Common Stock, $0.01 par value (HOG) Institutional Ownership

13F Institutional Holders and Ownership History from Q1 2014 to Q4 2025

Type / Class
Equity / Common Stock, $0.01 par value
Symbol
HOG on NYSE
Shares outstanding
122,340,426
Price per share
$20.49
All holders as of 30 Sep 2025
Q3 2025
Total 13F shares
102,849,265
Total reported value
$2,869,730,282
% of total 13F portfolios
0.01%
Share change
-3,409,358
Value change
-$85,639,942
Number of holders
394
Price from insider filings
$20.49
Reported Shares, Excluding Options vs Price
Reported Value, Excluding Options
Total Investors

Significant Owners of HARLEY-DAVIDSON, INC. - Common Stock, $0.01 par value (HOG) based on Schedule 13D/G filings

Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
DIMENSIONAL FUND ADVISORS LP 5.4% $160,625,766 6,835,139 Dimensional Fund Advisors LP 31 Dec 2024
DONALD SMITH & CO., INC. 5.6% $189,823,983 6,803,727 DONALD SMITH & CO., INC. 30 Sep 2025
H PARTNERS MANAGEMENT, LLC 4.7% -27% $160,425,000 -$62,775,000 5,750,000 -28% H PARTNERS MANAGEMENT, LLC 30 Sep 2025
Boston Partners 3.2% $96,257,208 3,909,716 Boston Partners 30 Jun 2025

As of 30 Sep 2025, 394 institutional investors reported holding 102,849,265 shares of HARLEY-DAVIDSON, INC. - Common Stock, $0.01 par value (HOG). This represents 84% of the company’s total 122,340,426 outstanding shares.

Top 25 Institutional Shareholders

The largest institutional shareholders of HARLEY-DAVIDSON, INC. - Common Stock, $0.01 par value (HOG) together control 71% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.

Institution Ownership % Shares Held Share Change % Portfolio % Holdings Value
VANGUARD GROUP INC 11% 12,958,561 +7.3% 0.01% $361,543,853
BlackRock, Inc. 8.9% 10,909,387 +4.5% 0.01% $304,371,901
Beutel, Goodman & Co Ltd. 5.6% 6,867,982 -6.5% 1.2% $191,616,000
DONALD SMITH & CO., INC. 5.6% 6,803,727 +23% 3.8% $189,823,983
DIMENSIONAL FUND ADVISORS LP 5.4% 6,597,336 +0.44% 0.04% $184,071,945
FMR LLC 4.8% 5,923,324 -0.99% 0.01% $165,260,746
H PARTNERS MANAGEMENT, LLC 4.7% 5,750,000 -28% 54% $160,425,000
LSV ASSET MANAGEMENT 4.2% 5,117,494 -2.7% 0.32% $142,778,000
Boston Partners 3.3% 4,021,078 +2.1% 0.12% $112,179,040
AMERICAN CENTURY COMPANIES INC 3.2% 3,946,754 +1.6% 0.06% $110,114,436
STATE STREET CORP 3.1% 3,827,109 +1.8% 0% $106,776,341
GEODE CAPITAL MANAGEMENT, LLC 1.8% 2,228,192 +7.5% 0% $62,177,600
Bank of New York Mellon Corp 1.5% 1,877,559 +2.1% 0.01% $52,383,899
MORGAN STANLEY 1% 1,262,262 -1.9% 0% $35,217,152
Pacer Advisors, Inc. 0.91% 1,115,069 -5.7% 0.08% $31,110,425
NORTHERN TRUST CORP 0.87% 1,062,919 +3.5% 0% $29,655,440
CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.84% 1,031,738 -17% 0% $28,785,490
AQR CAPITAL MANAGEMENT LLC 0.68% 828,068 +247% 0.01% $23,103,090
VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.64% 779,955 0.07% $21,760,744
UBS Group AG 0.63% 771,716 -1.5% 0% $21,530,877
CITADEL ADVISORS LLC 0.56% 690,733 -4% 0.02% $19,271,450
RAYMOND JAMES FINANCIAL INC 0.51% 624,589 -6.2% 0.01% $17,426,016
ALGERT GLOBAL LLC 0.51% 618,133 0.29% $17,246,000
D. E. Shaw & Co., Inc. 0.39% 472,152 +93% 0.01% $13,173,041
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.38% 465,375 -10% 0.04% $12,983,963

Institutional Holders of HARLEY-DAVIDSON, INC. - Common Stock, $0.01 par value (HOG) across Reporting Periods

Period Reported Shares, Excl. Options Value, Excl. Options Value Change Price (Median) Investors
2025 Q4 1,534,582 $31,456,726 +$20,318,105 $20.49 31
2025 Q3 102,849,265 $2,869,730,282 -$85,639,942 $27.90 394
2025 Q2 106,506,989 $2,513,647,184 -$129,123,538 $23.60 392
2025 Q1 111,559,837 $2,816,300,653 -$126,915,419 $25.25 382
2024 Q4 116,165,039 $3,500,929,503 -$70,178,467 $30.13 405
2024 Q3 116,710,532 $4,494,746,463 +$85,267,751 $38.53 416
2024 Q2 114,815,296 $3,852,326,084 -$21,070,352 $33.54 403
2024 Q1 114,588,262 $5,010,843,646 -$47,464,950 $43.74 404
2023 Q4 116,237,148 $4,281,903,594 +$88,997,517 $36.84 416
2023 Q3 113,904,274 $3,765,874,636 -$134,534,975 $33.06 407
2023 Q2 117,634,912 $4,143,546,560 -$172,771,221 $35.21 422
2023 Q1 120,803,117 $4,585,883,002 -$147,909,481 $37.97 426
2022 Q4 125,952,371 $5,246,552,980 +$161,907,949 $41.60 440
2022 Q3 123,476,557 $4,313,003,426 -$105,822,109 $34.88 387
2022 Q2 126,514,948 $4,012,369,980 -$88,317,167 $31.66 372
2022 Q1 130,064,023 $5,124,821,281 -$345,503,009 $39.40 399
2021 Q4 138,845,330 $5,232,647,533 -$35,103,283 $37.69 407
2021 Q3 138,416,942 $5,070,126,391 -$175,617,832 $36.61 388
2021 Q2 143,186,987 $6,557,096,725 +$285,304,882 $45.82 434
2021 Q1 136,808,563 $5,487,998,115 -$100,605,407 $40.10 400
2020 Q4 139,630,582 $5,124,994,561 +$7,489,029 $36.70 401
2020 Q3 140,486,943 $3,446,655,464 +$126,533,557 $24.54 359
2020 Q2 135,264,751 $3,215,121,453 -$85,148,643 $23.77 370
2020 Q1 143,167,818 $2,709,235,976 -$96,017,913 $18.93 377
2019 Q4 145,733,829 $5,418,168,334 +$21,929,636 $37.19 434
2019 Q3 140,397,628 $5,048,482,349 -$126,536,097 $35.97 416
2019 Q2 143,950,630 $5,157,169,350 +$60,727,110 $35.83 442
2019 Q1 143,551,862 $5,118,911,079 +$83,399,972 $35.66 449
2018 Q4 141,291,366 $4,818,659,748 -$119,896,585 $34.12 451
2018 Q3 141,788,939 $6,422,516,798 +$45,121,714 $45.30 470
2018 Q2 141,174,936 $5,940,565,739 -$698,120,930 $42.08 488
2018 Q1 160,401,908 $6,861,924,590 -$622,492,477 $42.88 487
2017 Q4 171,880,723 $8,745,101,038 +$323,968,755 $50.88 517
2017 Q3 165,287,448 $7,969,387,673 +$269,275,192 $48.21 482
2017 Q2 159,331,126 $8,608,504,097 +$455,458,486 $54.02 521
2017 Q1 150,829,018 $9,124,588,532 +$303,911,819 $60.50 534
2016 Q4 156,295,933 $9,117,391,297 -$584,080,426 $58.34 534
2016 Q3 165,527,731 $8,700,380,432 -$285,422,827 $52.59 508
2016 Q2 171,384,770 $7,763,905,178 +$320,109,462 $45.30 506
2016 Q1 164,211,791 $8,425,369,621 -$221,388,819 $51.33 520
2015 Q4 168,660,677 $7,656,894,814 -$343,348,411 $45.39 530
2015 Q3 175,727,800 $9,647,376,202 +$454,444,821 $54.90 525
2015 Q2 167,431,889 $9,435,191,246 -$301,518,807 $56.35 521
2015 Q1 171,613,727 $10,418,836,179 -$82,628,419 $60.74 487
2014 Q4 172,489,481 $11,366,234,750 -$96,656,072 $65.91 521
2014 Q3 174,129,541 $10,142,272,582 -$608,766,183 $58.20 495
2014 Q2 183,983,846 $12,848,937,694 +$65,066,086 $69.85 505
2014 Q1 183,129,651 $12,199,522,401 +$47,148,851 $66.61 461