13F reference period
Q3 2026
Security Snapshot
HARLEY-DAVIDSON, INC. - Common (HOG) Institutional Ownership
CUSIP: 412822108
13F Institutional Holders and Ownership History from Q1 2014 to Q3 2026
Institutions Reporting
256
Shares (Excl. Options)
62.52M
Full value: 62,516,496 · shares · 30 Sep 2026Price
$24.43
The headline uses the Q3 2026 reference period after its reporting deadline. Available reports may still be incomplete or amended.
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- Security type / class
- Equity / Common
- Symbol
- HOG on NYSE
- All holders as of 30 Sep 2026
- Q3 2026
- Total 13F shares
- 62,516,496
- Total 13F value
- $1,531,025,410
- Portfolio coverage rank
- 0.01%
- Share change
- +2,377,566
- Value change
- +$58,561,761
- Number of holders
- 256
- Shares outstanding
- 104,152,416
- SEC-reported price per share
- $26.95
- Insider filing price
- $26.95
Latest holder snapshot
5 signals
Issuer context
Names, identifiers, and filing context for this profile.
3 identity fields
13F Shares, Excluding Options vs Price
13F Value, Excluding Options
Total Investors
Filing notes and source
Key facts
- HOG - HARLEY-DAVIDSON, INC. - Common is tracked under CUSIP 412822108.
- 256 institutions reported positions in Q3 2026.
- 10 significant owners is listed from Schedule 13D/13G reporting.
Change
- Holder count moved from 442 to 256 between Q2 2026 and Q3 2026.
- SEC-reported value moved from to
$2.66B
Full value: $2,663,456,958 · USD · 30 Jun 2026.$1.53B
Full value: $1,531,025,410 · USD · 30 Sep 2026
Research use
- You can quickly see who holds this security, then open quarter and manager detail pages for full evidence.
- 13F and Schedule 13D/13G sections are kept together so you can cross-check institutional and beneficial ownership context.
Evidence
Source: SEC Form 13F
Open SEC evidence
Latest holder context comes from 256 institutions filings for Q3 2026.
Security key
412822108
13F reference period
Q3 2026
13F holders
256
13D/G owners
10
CIK / CUSIP context first
Open Q3 2026 holders
HOG full holder history
HARLEY-DAVIDSON, INC. SEC filings
HARLEY-DAVIDSON, INC. company facts
HARLEY-DAVIDSON, INC. insider transactions
Broader feeds
Recent Quarterly Holder Reports
Open recent reporting periods for CUSIP 412822108:
13D/G owners
Significant owners
Large-stake holder rows connected to Schedule 13D/G evidence.
Rows
10
Security
HOG
| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| BlackRock, Inc. | 9.4% | $213,419,593 | 10,554,876 | BlackRock, Inc. | 31 Mar 2026 | |||
| DONALD SMITH & CO., INC. | 8.9% | +1.1% | $249,814,777 | -$256,214 | 9,269,565 | -0.1% | DONALD SMITH & CO., INC. | 30 Sep 2026 |
| DIMENSIONAL FUND ADVISORS LP | 5.4% | $160,625,766 | 6,835,139 | Dimensional Fund Advisors LP | 31 Dec 2024 | |||
| VANGUARD CAPITAL MANAGEMENT LLC | 5.3% | $120,424,193 | 5,955,697 | Vanguard Capital Management | 31 Mar 2026 | |||
| H PARTNERS MANAGEMENT, LLC | 4.7% | -27% | $160,425,000 | -$62,775,000 | 5,750,000 | -28% | H PARTNERS MANAGEMENT, LLC | 30 Sep 2025 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 5.4% | $142,514,688 | 5,668,842 | Vanguard Portfolio Management | 30 Jun 2026 | |||
| Beutel, Goodman & Co Ltd. | 4.7% | $113,766,647 | 5,552,301 | Beutel, Goodman & Co Ltd. | 31 Jan 2026 | |||
| AMERICAN CENTURY INVESTMENT MANAGEMENT INC | 5.1% | $134,529,872 | 5,351,228 | American Century Investment Management, Inc. | 30 Jun 2026 | |||
| Boston Partners | 3.2% | $96,257,208 | 3,909,716 | Boston Partners | 30 Jun 2025 | |||
| FMR LLC | 0% | $1,167,695 | 51,013 | FMR LLC | 31 Mar 2026 |
As of 30 Sep 2026,
256
institutional investors reported holding
shares of
HARLEY-DAVIDSON, INC. - Common (HOG).
This represents
60%
of the company’s total
outstanding shares.
62.52M
Full value: 62,516,496 · shares · 30 Sep 2026104.15M
Full value: 104,152,416 · shares · Stored outstanding share count13F concentration
Top 25 institutional shareholders
Largest 13F positions for this security by reported shares and value.
Top holder share
55%
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| DONALD SMITH & CO., INC. | 8.9% | 9,269,565 | -0.1% | 4% | $226,455,473 |
| DIMENSIONAL FUND ADVISORS LP | 5.9% | 6,183,416 | +3.6% | 0.03% | $151,064,136 |
| AMERICAN CENTURY COMPANIES INC | 5.8% | 6,089,904 | +14% | 0.06% | $148,776,355 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 5.3% | 5,527,389 | -1.7% | 0.01% | $135,034,113 |
| VANGUARD CAPITAL MANAGEMENT LLC | 4.5% | 4,723,138 | -0.5% | 0% | $115,386,261 |
| STATE STREET CORP | 4% | 4,143,516 | -2.2% | 0% | $101,226,096 |
| GEODE CAPITAL MANAGEMENT, LLC | 2.7% | 2,789,380 | -6.9% | 0% | $68,155,742 |
| FIFTHDELTA Ltd | 2.6% | 2,706,169 | -38% | 10% | $66,111,709 |
| FULLER & THALER ASSET MANAGEMENT, INC. | 2.2% | 2,334,133 | 0.17% | $57,022,867 | |
| Quantinno Capital Management LP | 1.7% | 1,782,529 | +135% | 0.04% | $43,547,200 |
| MORGAN STANLEY | 1.7% | 1,719,567 | -6.4% | 0% | $42,009,059 |
| THIRD AVENUE MANAGEMENT LLC | 1.4% | 1,500,841 | +1.3% | 6.1% | $36,665,546 |
| Invesco Ltd. | 1.4% | 1,427,469 | +3.4% | 0% | $34,873,068 |
| AEGIS FINANCIAL CORP | 1.1% | 1,169,000 | -15% | 5.1% | $28,558,670 |
| Pine Valley Investments Ltd Liability Co | 1.1% | 1,139,974 | -14% | 1.2% | $27,849,562 |
| MAGARIAN CAPITAL MANAGEMENT, LLC | 1.1% | 1,096,913 | -5.8% | 8.4% | $26,797,585 |
| RWC Asset Management LLP | 0.76% | 789,678 | 0.72% | $19,291,834 | |
| VANGUARD FIDUCIARY TRUST CO | 0.66% | 687,950 | -1.2% | 0% | $16,806,619 |
| Empowered Funds, LLC | 0.65% | 673,077 | +0.57% | 0.08% | $16,443,271 |
| RVW Wealth, LLC | 0.37% | 386,789 | -36% | 0.61% | $9,449,255 |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 0.35% | 366,696 | +73% | 0.01% | $8,958,383 |
| FIRST TRUST ADVISORS LP | 0.28% | 293,202 | -54% | 0% | $7,162,925 |
| FRANKLIN TEMPLETON INC | 0.27% | 285,890 | +13% | 0% | $9,888,936 |
| TOWLE & CO | 0.27% | 278,004 | -0.31% | 2.3% | $6,791,638 |
| Swiss National Bank | 0.2% | 212,800 | -2.8% | 0% | $5,198,704 |
Quarter history
Institutional holders across reporting periods
Holder count, reported shares/value, and median price by quarter.
Periods
51
Headline period
Q3 2026
Rows shown
1-25 of 51
| Period | 13F Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2026 Q3 | 62,516,496 | $1,531,025,410 | +$58,561,761 | $24.43 | 256 |
| 2026 Q2 | 108,947,114 | $2,663,456,958 | +$37,623,175 | $24.46 | 442 |
| 2026 Q1 | 106,640,311 | $2,155,789,081 | -$22,047,830 | $20.22 | 399 |
| 2025 Q4 | 108,240,497 | $2,220,001,434 | +$57,294,837 | $20.49 | 386 |
| 2025 Q3 | 103,345,695 | $2,883,580,484 | -$87,952,952 | $27.90 | 400 |
| 2025 Q2 | 106,506,989 | $2,513,647,184 | -$129,123,538 | $23.60 | 392 |
| 2025 Q1 | 111,559,837 | $2,816,300,653 | -$126,915,419 | $25.25 | 382 |
| 2024 Q4 | 116,165,039 | $3,500,929,503 | -$70,178,467 | $30.13 | 405 |
| 2024 Q3 | 116,710,532 | $4,494,746,463 | +$85,267,751 | $38.53 | 416 |
| 2024 Q2 | 114,815,296 | $3,852,326,084 | -$21,070,352 | $33.54 | 403 |
| 2024 Q1 | 114,588,262 | $5,010,843,646 | -$47,464,950 | $43.74 | 404 |
| 2023 Q4 | 116,237,148 | $4,281,903,594 | +$88,997,517 | $36.84 | 416 |
| 2023 Q3 | 113,904,274 | $3,765,874,636 | -$134,534,975 | $33.06 | 407 |
| 2023 Q2 | 117,634,912 | $4,143,546,560 | -$172,771,221 | $35.21 | 422 |
| 2023 Q1 | 120,803,117 | $4,585,883,002 | -$147,909,481 | $37.97 | 426 |
| 2022 Q4 | 125,952,371 | $5,246,552,980 | +$161,907,949 | $41.60 | 440 |
| 2022 Q3 | 123,476,557 | $4,313,003,426 | -$105,822,109 | $34.88 | 387 |
| 2022 Q2 | 126,514,948 | $4,012,369,980 | -$88,317,167 | $31.66 | 372 |
| 2022 Q1 | 130,064,023 | $5,124,821,281 | -$345,503,009 | $39.40 | 399 |
| 2021 Q4 | 138,845,330 | $5,232,647,533 | -$35,103,283 | $37.69 | 407 |
| 2021 Q3 | 138,416,942 | $5,070,126,391 | -$175,617,832 | $36.61 | 388 |
| 2021 Q2 | 143,186,987 | $6,557,096,725 | +$285,304,882 | $45.82 | 434 |
| 2021 Q1 | 136,808,563 | $5,487,998,115 | -$100,605,407 | $40.10 | 400 |
| 2020 Q4 | 139,630,582 | $5,124,994,561 | +$7,489,029 | $36.70 | 401 |
| 2020 Q3 | 140,486,943 | $3,446,655,464 | +$126,533,557 | $24.54 | 359 |