Root, Inc. Annual Selling and Marketing Expense in USD from 2018 to 2023

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Root, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2018 to 2023.
  • Root, Inc. Selling and Marketing Expense for the quarter ending June 30, 2024 was $34.2M, a 461% increase year-over-year.
  • Root, Inc. Selling and Marketing Expense for the twelve months ending June 30, 2024 was $104M, a 396% increase year-over-year.
  • Root, Inc. annual Selling and Marketing Expense for 2023 was $49.3M, a 2.71% increase from 2022.
  • Root, Inc. annual Selling and Marketing Expense for 2022 was $48M, a 82.2% decline from 2021.
  • Root, Inc. annual Selling and Marketing Expense for 2021 was $270M, a 93.4% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 $49.3M +$1.3M +2.71% Jan 1, 2023 Dec 31, 2023 10-K 2024-02-21
2022 $48M -$222M -82.2% Jan 1, 2022 Dec 31, 2022 10-K 2024-02-21
2021 $270M +$131M +93.4% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-21
2020 $140M +$30.1M +27.5% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-22
2019 $110M +$69.3M +172% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-23
2018 $40.3M Jan 1, 2018 Dec 31, 2018 10-K 2021-03-04
* An asterisk sign (*) next to the value indicates that the value is likely invalid.