GENERAC HOLDINGS INC. Annual Selling and Marketing Expense in USD from 2010 to 2023

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Generac Holdings Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2010 to 2023.
  • Generac Holdings Inc. Selling and Marketing Expense for the quarter ending June 30, 2024 was $128M, a 10.7% increase year-over-year.
  • Generac Holdings Inc. Selling and Marketing Expense for the twelve months ending June 30, 2024 was $469M, a 5.23% decline year-over-year.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2023 was $448M, a 9.69% decline from 2022.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2022 was $496M, a 55.6% increase from 2021.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2021 was $319M, a 29.5% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 $448M -$48.1M -9.69% Jan 1, 2023 Dec 31, 2023 10-K 2024-02-21
2022 $496M +$177M +55.6% Jan 1, 2022 Dec 31, 2022 10-K 2024-02-21
2021 $319M +$72.6M +29.5% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-21
2020 $246M +$28.7M +13.2% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-22
2019 $218M +$25.8M +13.4% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-22
2018 $192M +$17M +9.75% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-23
2017 $175M +$9.98M +6.05% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-25
2016 $165M +$34.6M +26.6% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-26
2015 $130M +$9.83M +8.17% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-26
2014 $120M +$12.9M +12% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-24
2013 $108M +$6.07M +5.98% Jan 1, 2013 Dec 31, 2013 10-K 2016-02-26
2012 $101M +$23.7M +30.4% Jan 1, 2012 Dec 31, 2012 10-K 2015-02-27
2011 $77.8M +$19.8M +34.2% Jan 1, 2011 Dec 31, 2011 10-K 2014-03-03
2010 $58M Jan 1, 2010 Dec 31, 2010 10-K 2013-03-13
* An asterisk sign (*) next to the value indicates that the value is likely invalid.