GENERAC HOLDINGS INC. Quarterly Selling and Marketing Expense in USD from Q2 2010 to Q2 2024

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Generac Holdings Inc. quarterly/annual Selling and Marketing Expense history and growth rate from Q2 2010 to Q2 2024.
  • Generac Holdings Inc. Selling and Marketing Expense for the quarter ending June 30, 2024 was $128M, a 10.7% increase year-over-year.
  • Generac Holdings Inc. Selling and Marketing Expense for the twelve months ending June 30, 2024 was $469M, a 5.23% decline year-over-year.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2023 was $448M, a 9.69% decline from 2022.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2022 was $496M, a 55.6% increase from 2021.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2021 was $319M, a 29.5% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q2 2024 $469M $128M +$12.4M +10.7% Apr 1, 2024 Jun 30, 2024 10-Q 2024-08-06
Q1 2024 $456M $109M +$7.9M +7.84% Jan 1, 2024 Mar 31, 2024 10-Q 2024-05-07
Q4 2023 $448M $114M +$6.27M +5.83% Oct 1, 2023 Dec 31, 2023 10-K 2024-02-21
Q3 2023 $442M $118M -$52.5M -30.8% Jul 1, 2023 Sep 30, 2023 10-Q 2023-11-07
Q2 2023 $494M $116M -$4.32M -3.6% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-06
Q1 2023 $499M $101M +$2.45M +2.49% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-07
Q4 2022 $496M $108M +$18M +20.1% Oct 1, 2022 Dec 31, 2022 10-K 2024-02-21
Q3 2022 $478M $170M +$88.1M +107% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-07
Q2 2022 $390M $120M +$41.3M +52.4% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-08
Q1 2022 $349M $98.2M +$29.8M +43.6% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-09
Q4 2021 $319M $89.6M +$21.8M +32.1% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-21
Q3 2021 $297M $82.2M +$21.3M +35% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-07
Q2 2021 $276M $78.8M +$16.3M +26% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-08
Q1 2021 $260M $68.4M +$13.3M +24.1% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-09
Q4 2020 $246M $67.8M +$9.08M +15.5% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-22
Q3 2020 $237M $60.9M +$1.55M +2.6% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-04
Q2 2020 $236M $62.5M +$10.2M +19.5% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-03
Q1 2020 $226M $55.1M +$7.85M +16.6% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-04
Q4 2019 $218M $58.7M +$8.72M +17.4% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-22
Q3 2019 $209M $59.4M +$10.4M +21.2% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-03
Q2 2019 $199M $52.3M +$4.04M +8.37% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-04
Q1 2019 $195M $47.3M +$2.67M +5.98% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-05
Q4 2018 $192M $50M +$112K +0.22% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-23
Q3 2018 $192M $49M +$5.52M +12.7% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-05
Q2 2018 $186M $48.3M +$6.26M +14.9% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-06
Q1 2018 $180M $44.6M +$5.15M +13.1% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-07
Q4 2017 $175M $49.9M +$9.11M +22.3% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-25
Q3 2017 $166M $43.5M -$966K -2.17% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-06
Q2 2017 $167M $42M -$356K -0.84% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-07
Q1 2017 $167M $39.5M +$2.2M +5.9% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-07
Q4 2016 $165M $40.8M +$3.87M +10.5% Oct 1, 2016 Dec 31, 2016 10-K 2019-02-26
Q3 2016 $161M $44.4M +$9.71M +28% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-06
Q2 2016 $151M $42.4M +$13.9M +48.8% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-04
Q1 2016 $137M $37.3M +$7.14M +23.7% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-05
Q4 2015 $130M $36.9M +$6.56M +21.6% Oct 1, 2015 Dec 31, 2015 10-K 2018-02-26
Q3 2015 $124M $34.7M +$1.75M +5.32% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-04
Q2 2015 $122M $28.5M -$641K -2.2% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-05
Q1 2015 $123M $30.1M +$2.16M +7.72% Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-06
Q4 2014 $120M $30.4M +$5.9M +24.1% Oct 1, 2014 Dec 31, 2014 10-K 2017-02-24
Q3 2014 $115M $33M +$8.67M +35.7% Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-06
Q2 2014 $106M $29.1M +$2.04M +7.55% Apr 1, 2014 Jun 30, 2014 10-Q 2015-08-07
Q1 2014 $104M $28M -$3.71M -11.7% Jan 1, 2014 Mar 31, 2014 10-Q 2015-05-08
Q4 2013 $108M $24.5M -$3.32M -12% Oct 1, 2013 Dec 31, 2013 10-K 2016-02-26
Q3 2013 $111M $24.3M -$2.11M -8.01% Jul 1, 2013 Sep 30, 2013 10-Q 2014-11-07
Q2 2013 $113M $27.1M +$4.95M +22.4% Apr 1, 2013 Jun 30, 2013 10-Q 2014-08-07
Q1 2013 $108M $31.7M +$6.56M +26.1% Jan 1, 2013 Mar 31, 2013 10-Q 2014-05-08
Q4 2012 $101M $27.8M +$2.67M +10.6% Oct 1, 2012 Dec 31, 2012 10-K 2015-02-27
Q3 2012 $98.8M $26.4M +$5.38M +25.6% Jul 1, 2012 Sep 30, 2012 10-Q 2013-11-05
Q2 2012 $93.4M $22.1M +$4.81M +27.7% Apr 1, 2012 Jun 30, 2012 10-Q 2013-08-07
Q1 2012 $88.6M $25.1M +$10.8M +75.6% Jan 1, 2012 Mar 31, 2012 10-Q 2013-05-07
Q4 2011 $77.8M $25.1M Oct 1, 2011 Dec 31, 2011 10-K 2014-03-03
Q3 2011 $21M +$5.73M +37.5% Jul 1, 2011 Sep 30, 2011 10-Q/A 2012-11-08
Q2 2011 $17.3M +$3.51M +25.4% Apr 1, 2011 Jun 30, 2011 10-Q 2012-08-07
Q1 2011 $14.3M Jan 1, 2011 Mar 31, 2011 10-Q 2012-05-08
Q3 2010 $15.3M Jul 1, 2010 Sep 30, 2010 10-Q 2011-11-14
Q2 2010 $13.8M Apr 1, 2010 Jun 30, 2010 10-Q 2011-08-12
* An asterisk sign (*) next to the value indicates that the value is likely invalid.