Key facts
- This page summarizes Denise Paulonis's Form 4 filing for Sally Beauty Holdings, Inc. (SBH).
- 9 reported transactions and 7 derivative rows are listed below.
- Accepted by SEC: 18 Nov 2025, 16:00.
Denise Paulonis - 15 Nov 2025 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)
- Reporting relationship
- President & CEO, Director
- Issuer ticker
- SBH
- Reported as of
- 15 Nov 2025
- Net transaction value
- -$2,177,296
- SEC form
- 4
- Accepted by SEC
- 18 Nov 2025, 16:00:07 UTC
- Prior SEC filing
- 07 Nov 2025
- Next SEC filing
- 03 Jun 2026
- Source filing
- View source filing
- Reporting owner signature
- /s/ Rebecca L. Morley, Attorney-in-Fact
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Key filing fact
Denise Paulonis filed Form 4 for Sally Beauty Holdings, Inc. (SBH) on 18 Nov 2025.
Change
- Previous filing in this sequence was filed on 07 Nov 2025.
- Current net transaction value: -$2,177,296.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001683382
Primary reporting owner
Paulonis Denise
- Relationship
- President & CEO, Director
- Address
- C/O SALLY BEAUTY HOLDINGS, INC., 3001 COLORADO BOULEVARD, DENTON
- Signature
- /s/ Rebecca L. Morley, Attorney-in-Fact
- Signature date
- 18 Nov 2025
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
SBH
transaction
Common Stock
Options Exercise
- Transaction value
- $0
- Shares
- +361,697
- Change %
- +91%
- Price
- $0.000000
- Shares after
- 760,650
- Date
- 15 Nov 2025
- Ownership
- Direct
SBH
transaction
Common Stock
Tax liability
- Transaction value
- $2,177,296
- Shares
- -153,547
- Change %
- -20%
- Price
- $14.18
- Shares after
- 607,103
- Date
- 15 Nov 2025
- Ownership
- Direct
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
SBH
transaction
Derivative
Restricted Stock Units
Options Exercise
- Transaction value
- $0
- Shares
- -69,339
- Change %
- -33%
- Price
- $0.000000
- Shares after
- 138,679
- Date
- 15 Nov 2024
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 69,339
- Exercise price
- $0.000000
- Footnotes
- F1, F2
SBH
transaction
Derivative
Restricted Stock Units (1)
Options Exercise
- Transaction value
- $0
- Shares
- -98,154
- Change %
- -50%
- Price
- $0.000000
- Shares after
- 98,157
- Date
- 15 Nov 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 98,154
- Exercise price
- $0.000000
- Footnotes
- F3
SBH
transaction
Derivative
Restricted Stock Units (1)
Options Exercise
- Transaction value
- $0
- Shares
- -65,755
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 15 Nov 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 65,755
- Exercise price
- $0.000000
- Footnotes
- F4
SBH
transaction
Derivative
Restricted Stock Units (1)
Options Exercise
- Transaction value
- $0
- Shares
- -76,832
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 15 Nov 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 76,832
- Exercise price
- $0.000000
- Footnotes
- F5
SBH
transaction
Derivative
Restricted Stock Units (1), (5)
Options Exercise
- Transaction value
- $0
- Shares
- -27,255
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 15 Nov 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 27,255
- Exercise price
- $0.000000
SBH
transaction
Derivative
Restricted Stock Units (1), (5)
Options Exercise
- Transaction value
- $0
- Shares
- -24,362
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 15 Nov 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 24,362
- Exercise price
- $0.000000
SBH
transaction
Derivative
Restricted Stock Units (1), (5)
Options Exercise
- Transaction value
- $0
- Shares
- -32,088
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 15 Nov 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 32,088
- Exercise price
- $0.000000
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 5 footnotes
Footnote F1
Restricted stock units (RSUs) convert into common stock on a one-for-one basis.
Footnote F2
These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.
Footnote F3
These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.
Footnote F4
These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.
Footnote F5
Reflects earned and vested performance stock units (PSUs).