Scott K. Milsten - 12 Sep 2025 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Reporting relationship: Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer
Issuer ticker: ELF
Reported as of: 12 Sep 2025
Net transaction value: -$1,701,664
SEC form: 4
Accepted by SEC: 12 Sep 2025, 19:01:32 UTC
Prior SEC filing: 12 Sep 2025
Next SEC filing: 18 Sep 2025
Source filing: View source filing
Reporting owner signature: /s/ Scott K. Milsten

Key filing fact

Scott K. Milsten filed Form 4 for e.l.f. Beauty, Inc. (ELF) on 12 Sep 2025.

Key facts

This page summarizes Scott K. Milsten's Form 4 filing for e.l.f. Beauty, Inc. (ELF).
3 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 12 Sep 2025, 19:01.

Change

Previous filing in this sequence was filed on 12 Sep 2025.
Current net transaction value: -$1,701,664.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001448992 Primary reporting owner

Milsten Scott

Relationship: Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer
Address: C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND
Signature: /s/ Scott K. Milsten
Signature date: 12 Sep 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

ELF transaction

Common Stock, $0.01 par value

Options Exercise

Transaction value: $402,600
Shares: +15,000
Change %: +13%
Price: $26.84
Shares after: 127,406
Date: 12 Sep 2025
Ownership: Direct
Footnotes: F1, F2

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $2,104,264
Shares: -15,000
Change %: -12%
Price: $140.28
Shares after: 112,406
Date: 12 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F3

ELF holding

Common Stock, $0.01 par value

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 22,761
Date: 12 Sep 2025
Ownership: By Milsten/Conner Trust dated October 17, 2008

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

ELF transaction Derivative

Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -15,000
Change %: -100%
Price: $0.000000
Shares after: 0
Date: 12 Sep 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 15,000
Exercise price: $26.84
Footnotes: F1, F4

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 4 footnotes

Footnote F1

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 11, 2025.

Footnote F2

Includes 46,855 restricted stock units.

Footnote F3

The transaction was executed in multiple trades in prices ranging from $140.00 to $140.80, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Footnote F4

The option shall vest and become exercisable in three equal tranches on the the thirtieth consecutive trading day that the per share closing trading price of the Issuer's common stock equals or exceeds certain successively higher share price targets, subject to the Reporting Person continuing to provide services to the Issuer as an employee, consultant, director or officer of the Company through the applicable vesting date.

SEC remarks

Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer