| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Milsten Scott | Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer | C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND | /s/ Scott K. Milsten | 12 Sep 2025 | 0001448992 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $293,777 | +17,281 | +15% | $17.00 | 134,687 | 10 Sep 2025 | Direct | F1, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $893,772 | +33,300 | +25% | $26.84 | 167,987 | 10 Sep 2025 | Direct | F1, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $725,793 | -5,476 | -3.3% | $132.54 | 162,511 | 10 Sep 2025 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $1,191,539 | -8,927 | -5.5% | $133.48 | 153,584 | 10 Sep 2025 | Direct | F1, F3, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $4,066,621 | -30,218 | -20% | $134.58 | 123,366 | 10 Sep 2025 | Direct | F1, F3, F5 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $914,063 | -6,753 | -5.5% | $135.36 | 116,613 | 10 Sep 2025 | Direct | F1, F3, F6 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $150,309 | -1,101 | -0.95% | $136.52 | 115,112 | 10 Sep 2025 | Direct | F1, F3, F7 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $138,788 | -1,006 | -0.87% | $137.96 | 114,506 | 10 Sep 2025 | Direct | F1, F3, F8 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $291,902 | -2,100 | -1.8% | $139.00 | 112,406 | 10 Sep 2025 | Direct | F1, F3, F9 |
| holding | ELF | Common Stock, $0.01 par value | 22,761 | 10 Sep 2025 | By Milsten/Conner Trust dated October 17, 2008 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Stock Option (Right to Buy) (Common Stock) | Options Exercise | $0 | -17,281 | -100% | $0.000000 | 0 | 10 Sep 2025 | Common Stock | 17,281 | $17.00 | Direct | F1 |
| transaction | ELF | Stock Option (Right to Buy) | Options Exercise | $0 | -33,300 | -69% | $0.000000 | 15,000 | 10 Sep 2025 | Common Stock | 33,300 | $26.84 | Direct | F1, F10 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 11, 2025. |
| F2 | The transaction was executed in multiple trades in prices ranging from $131.99 to $132.92, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F3 | Includes 46,855 restricted stock units. |
| F4 | The transaction was executed in multiple trades in prices ranging from $133.00 to $133.99, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $134.04 to $135.03, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | The transaction was executed in multiple trades in prices ranging from $135.04 to $136.02, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F7 | The transaction was executed in multiple trades in prices ranging from $136.10 to $136.86, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F8 | The transaction was executed in multiple trades in prices ranging from $137.40 to $138.34, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F9 | The transaction was executed in multiple trades in prices ranging from $138.51 to $139.10, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F10 | The option shall vest and become exercisable in three equal tranches on the the thirtieth consecutive trading day that the per share closing trading price of the Issuer's common stock equals or exceeds certain successively higher share price targets, subject to the Reporting Person continuing to provide services to the Issuer as an employee, consultant, director or officer of the Company through the applicable vesting date. |
Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer