| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Milsten Scott | Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer | C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND | /s/ Scott K. Milsten | 18 Sep 2025 | 0001448992 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Sale | $2,253,428 | -15,000 | -13% | $150.23 | 97,406 | 17 Sep 2025 | Direct | F1, F2, F3 |
| holding | ELF | Common Stock, $0.01 par value | 22,761 | 17 Sep 2025 | By Milsten/Conner Trust dated October 17, 2008 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 11, 2025. |
| F2 | The transaction was executed in multiple trades in prices ranging from $150.00 to $150.77, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F3 | Includes 46,855 restricted stock units. |
Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer