Sam Eaton - Jul 31, 2023 Form 4 Insider Report for YELP INC (YELP)

Signature
/s/ Elizabeth Prosser, Attorney-in-Fact
Stock symbol
YELP
Transactions as of
Jul 31, 2023
Transactions value $
-$188,500
Form type
4
Date filed
8/2/2023, 04:20 PM
Previous filing
Jun 5, 2023
Next filing
Aug 22, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Options Exercise $669K +18.9K +8.72% $35.51 235K Jul 31, 2023 Direct
transaction YELP Common Stock Sale -$858K -18.9K -8.02% $45.51 216K Jul 31, 2023 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction YELP Employee Stock Option (Right to Buy) Options Exercise $0 -18.9K -100% $0.00* 0 Jul 31, 2023 Common Stock 18.9K $35.51 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 12, 2022.
F2 Fully vested.