Sam Eaton - 31 Jul 2023 Form 4 Insider Report for YELP INC (YELP)

Signature
/s/ Elizabeth Prosser, Attorney-in-Fact
Issuer symbol
YELP
Transactions as of
31 Jul 2023
Net transactions value
-$188,500
Form type
4
Filing time
02 Aug 2023, 16:20:00 UTC
Previous filing
05 Jun 2023
Next filing
22 Aug 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Options Exercise $669,364 +18,850 +8.7% $35.51 235,015 31 Jul 2023 Direct
transaction YELP Common Stock Sale $857,864 -18,850 -8% $45.51 216,165 31 Jul 2023 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction YELP Employee Stock Option (Right to Buy) Options Exercise $0 -18,850 -100% $0.000000* 0 31 Jul 2023 Common Stock 18,850 $35.51 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 12, 2022.
F2 Fully vested.