Sam Eaton - 01 Jun 2023 Form 4 Insider Report for YELP INC (YELP)

Signature
/s/ Elizabeth Prosser, Attorney-in-Fact
Issuer symbol
YELP
Transactions as of
01 Jun 2023
Net transactions value
-$16,077
Form type
4
Filing time
05 Jun 2023, 19:58:28 UTC
Previous filing
22 May 2023
Next filing
02 Aug 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Sale $16,077 -486 -0.22% $33.08 216,165 01 Jun 2023 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 12, 2022.
F2 Represents shares purchased under the Issuer's 2012 Employee Stock Purchase Plan ("ESPP") on May 31, 2023.