Quick Takeaways
- YELP - YELP INC has 22 insiders with reported activity on this page.
- Net insider value flow over the last year: -$20,928,357.
- Recent transaction rows are available for direct filing-level review.
Insider Transactions Reported by 22 Insiders of YELP INC
- Symbol
- YELP on NYSE
- Location
- San Francisco, CA
What Changed
- Buy value: ; sell value: $20,928,356.
- Net share flow: -709,889.
Why This Matters
- This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
- Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.
Source Evidence
Filed on Form 4
See Original Filing
Issuer insider activity is sourced from SEC Forms 3, 4, and 5.
Insider trading overview
Last 12 monthsNet insider flow leans to selling over the last 12 months. Net value: -$20,928,357.
Buys
$0
Shares: 0
Insiders: 0
Sells
$20,928,357
Shares: 709,889
Insiders: 8
Net
-$20,928,357
Shares: -709,889
Insiders: -8
| Window (months) | Buy shares | Sell shares | Buy $ | Sell $ | Net $ |
|---|---|---|---|---|---|
| 0-3 | 0 | 74,563 | $0 | $1,848,027 | -$1,848,027 |
| 3-6 | 0 | 469,231 | $0 | $13,324,789 | -$13,324,789 |
| 6-9 | 0 | 73,425 | $0 | $2,362,507 | -$2,362,507 |
| 9-12 | 0 | 92,670 | $0 | $3,393,034 | -$3,393,034 |
YELP INC executives and other stock owners filed with the SEC include:
| Name | Relationship | Holdings Value | Past Year Net Change | Change % | Valuation | Report Date |
|---|---|---|---|---|---|---|
| Jeremy Stoppelman | Chief Executive Officer, Director | $20,809,689 | -$11,806,119 | -36% | Mixed | 15 Mar 2026 |
| YELP INC | Issuer | $8,084,248 | Mixed | 20 Nov 2022 | ||
| Laurence Wilson | Chief Administrative Officer | $6,946,127 | Mixed | 22 Nov 2021 | ||
| Craig Saldanha | Chief Product Officer | $6,620,881 | -$413,066 | -5.9% | Filing P/S | 01 Apr 2026 |
| Joseph R. Nachman | Chief Operating Officer | $6,263,746 | -$3,650,941 | -37% | Mixed | 15 Mar 2026 |
| David A. Schwarzbach | Chief Financial Officer | $5,566,584 | -$3,377,319 | -38% | Filing P/S | 15 Apr 2026 |
| Sam Eaton | Chief Technology Officer | $4,775,010 | -$515,385 | -9.7% | Mixed | 15 Mar 2026 |
| Vivek Patel | Chief Product Officer | $4,269,996 | Mixed | 22 Nov 2021 | ||
| Diane M. Irvine | Director | $3,238,808 | Mixed | 13 Jun 2025 | ||
| Carolyn Patterson | Chief People Officer | $3,028,669 | Mixed | 28 May 2021 | ||
| Carmen Amara | Chief People Officer | $2,986,257 | -$585,076 | -16% | Mixed | 15 Mar 2026 |
| Robert Lane Gibbs | Director | $1,922,279 | Mixed | 13 Jun 2025 | ||
| Miriam Warren | Chief Diversity Officer | $1,745,071 | Mixed | 10 Mar 2022 | ||
| Sharon Rothstein | Director | $1,507,360 | Mixed | 13 Jun 2025 | ||
| George Hu | Director | $1,344,272 | Mixed | 09 Jun 2023 | ||
| Fred D. Anderson | Director | $1,286,572 | Mixed | 01 Mar 2026 | ||
| Royce A. Wells | Director | $1,250,194 | Mixed | 13 Jun 2025 | ||
| Christine Barone | Director | $943,050 | -$450,000 | -32% | Filing P/S | 03 Dec 2025 |
| Chris Terrill | Director | $888,738 | Mixed | 13 Jun 2024 | ||
| Brian Sharples | Director | $789,576 | Mixed | 03 Jun 2021 | ||
| Dan Jedda | Director | $359,442 | -$130,451 | -27% | Filing P/S | 23 Feb 2026 |
| Logan Green | Director | $315,669 | Mixed | 01 Mar 2026 |
Top shareholders of YELP INC (13F + 13D/G + 3/4/5)
Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.
Methodology: rows are grouped by holder and ranked by the holder's primary source value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.
| Holder | Source | Role / Reporting | Ownership % | Shares | Holdings Value | 12M Net Δ | As of | Details |
|---|---|---|---|---|---|---|---|---|
| BlackRock, Inc. |
13F
13D/G
|
Company |
14%
from 13D/G
|
9,689,923
|
$294,476,762 | — | 31 Dec 2025 | |
| VANGUARD GROUP INC |
13F
|
Company |
14%
|
8,236,074
|
$250,294,288 | — | 31 Dec 2025 | |
| VANGUARD PORTFOLIO MANAGEMENT LLC |
13D/G
|
Vanguard Portfolio Management |
8.6%
|
5,138,511
|
$127,126,762 | $0 | 31 Mar 2026 | |
| LSV ASSET MANAGEMENT |
13F
|
Company |
4.5%
|
2,682,238
|
$81,513,000 | — | 31 Dec 2025 | |
| VANGUARD CAPITAL MANAGEMENT LLC |
13D/G
|
Vanguard Capital Management |
5.1%
|
3,045,706
|
$75,350,766 | $0 | 31 Mar 2026 | |
| STATE STREET CORP |
13F
|
Company |
3.9%
|
2,336,450
|
$71,004,716 | — | 31 Dec 2025 | |
| ACADIAN ASSET MANAGEMENT LLC |
13F
|
Company |
3.8%
|
2,239,454
|
$68,032,000 | — | 31 Dec 2025 | |
| DIMENSIONAL FUND ADVISORS LP |
13F
|
Company |
3.7%
|
2,226,666
|
$67,666,457 | — | 31 Dec 2025 | |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP |
13F
|
Company |
3%
|
1,814,123
|
$55,131,198 | — | 31 Dec 2025 | |
| GEODE CAPITAL MANAGEMENT, LLC |
13F
|
Company |
2.9%
|
1,738,095
|
$52,828,309 | — | 31 Dec 2025 | |
| Allianz Asset Management GmbH |
13F
|
Company |
2%
|
1,164,784
|
$35,397,786 | — | 31 Dec 2025 | |
| River Road Asset Management, LLC |
13F
|
Company |
1.9%
|
1,161,711
|
$35,304,397 | — | 31 Dec 2025 | |
| AMERICAN CENTURY COMPANIES INC |
13F
|
Company |
1.7%
|
1,022,822
|
$31,083,561 | — | 31 Dec 2025 | |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC |
13F
|
Company |
1.7%
|
999,878
|
$30,386,292 | — | 31 Dec 2025 | |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. |
13F
|
Company |
1.5%
|
919,716
|
$27,950,000 | — | 31 Dec 2025 | |
| JUPITER ASSET MANAGEMENT LTD |
13F
|
Company |
1.5%
|
884,522
|
$26,880,624 | — | 31 Dec 2025 | |
| UBS Group AG |
13F
|
Company |
1.5%
|
875,826
|
$26,616,352 | — | 31 Dec 2025 | |
| MORGAN STANLEY |
13F
|
Company |
1.4%
|
855,881
|
$26,010,249 | — | 31 Dec 2025 | |
| Optimus Prime Fund Management Co., Ltd. |
13F
|
Company |
1.4%
|
850,000
|
$25,831,500 | — | 31 Dec 2025 | |
| RENAISSANCE TECHNOLOGIES LLC |
13F
|
Company |
1.4%
|
844,634
|
$25,668,427 | — | 31 Dec 2025 | |
| GOLDMAN SACHS GROUP INC |
13F
|
Company |
1.4%
|
817,527
|
$24,844,630 | — | 31 Dec 2025 | |
| Jeremy Stoppelman |
3/4/5
|
Chief Executive Officer, Director |
1.6%
|
959,414
|
$20,809,689 | -$11,806,119 | 15 Mar 2026 | |
| Robeco Institutional Asset Management B.V. |
13F
|
Company |
1.1%
|
653,818
|
$19,869,529 | — | 31 Dec 2025 | |
| GOODNOW INVESTMENT GROUP, LLC |
13F
|
Company |
1.1%
|
637,180
|
$19,363,900 | — | 31 Dec 2025 | |
| FMR LLC |
13F
|
Company |
1%
|
619,917
|
$18,839,265 | — | 31 Dec 2025 | |
| Man Group plc |
13F
|
Company |
1%
|
619,556
|
$18,828,307 | — | 31 Dec 2025 | |
| NORTHERN TRUST CORP |
13F
|
Company |
1%
|
602,046
|
$18,296,177 | — | 31 Dec 2025 | |
| Crawford Fund Management, LLC |
13F
|
Company |
0.88%
|
523,958
|
$15,923,084 | — | 31 Dec 2025 | |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC |
13F
|
Company |
0.77%
|
457,190
|
$13,894,004 | — | 31 Dec 2025 | |
| Point72 Asset Management, L.P. |
13F
|
Company |
0.68%
|
402,633
|
$12,236,017 | — | 31 Dec 2025 | |
| Pacer Advisors, Inc. |
13F
|
Company |
0.67%
|
400,362
|
$12,167,001 | — | 31 Dec 2025 | |
| Bank of New York Mellon Corp |
13F
|
Company |
0.66%
|
395,155
|
$12,008,761 | — | 31 Dec 2025 | |
| AQR CAPITAL MANAGEMENT LLC |
13F
|
Company |
0.65%
|
385,336
|
$11,602,466 | — | 31 Dec 2025 | |
| PRINCIPAL FINANCIAL GROUP INC |
13F
|
Company |
0.63%
|
374,675
|
$11,386,374 | — | 31 Dec 2025 | |
| BNP PARIBAS FINANCIAL MARKETS |
13F
|
Company |
0.6%
|
358,902
|
$10,907,032 | — | 31 Dec 2025 | |
| Bridgewater Associates, LP |
13F
|
Company |
0.6%
|
355,732
|
$10,810,695 | — | 31 Dec 2025 | |
| JPMORGAN CHASE & CO |
13F
|
Company |
0.58%
|
348,477
|
$10,590,217 | — | 31 Dec 2025 | |
| BANK OF AMERICA CORP /DE/ |
13F
|
Company |
0.54%
|
323,746
|
$9,838,642 | — | 31 Dec 2025 | |
| ROYAL BANK OF CANADA |
13F
|
Company |
0.53%
|
314,448
|
$9,556,000 | — | 31 Dec 2025 | |
| Cambria Investment Management, L.P. |
13F
|
Company |
0.47%
|
281,772
|
$8,563,051 | — | 31 Dec 2025 | |
| SEI INVESTMENTS CO |
13F
|
Company |
0.46%
|
276,715
|
$8,409,407 | — | 31 Dec 2025 | |
| YELP INC |
3/4/5
|
Issuer |
—
class O/S missing
|
186,273
|
$8,084,248 | — | 20 Nov 2022 | |
| Quinn Opportunity Partners LLC |
13F
|
Company |
0.44%
|
259,299
|
$7,880,097 | — | 31 Dec 2025 | |
| PUBLIC SECTOR PENSION INVESTMENT BOARD |
13F
|
Company |
0.43%
|
253,896
|
$7,715,899 | — | 31 Dec 2025 | |
| Universal- Beteiligungs- und Servicegesellschaft mbH |
13F
|
Individual |
0.42%
|
251,569
|
$7,632,821 | — | 31 Dec 2025 | |
| Quantedge Capital Pte Ltd |
13F
|
Company |
0.4%
|
240,400
|
$7,305,756 | — | 31 Dec 2025 | |
| AMERIPRISE FINANCIAL INC |
13F
|
Company |
0.4%
|
238,425
|
$7,245,618 | — | 31 Dec 2025 | |
| VICTORY CAPITAL MANAGEMENT INC |
13F
|
Company |
0.4%
|
235,436
|
$7,154,900 | — | 31 Dec 2025 | |
| Laurence Wilson |
3/4/5
|
Chief Administrative Officer |
—
class O/S missing
|
160,049
|
$6,946,127 | — | 22 Nov 2021 | |
| Invesco Ltd. |
13F
|
Company |
0.37%
|
220,007
|
$6,686,012 | — | 31 Dec 2025 |
Recent Insider Transactions by Companies or Individuals for YELP INC
Showing up to 300 most recent insider transactions from the last 12 months.
| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| David A. Schwarzbach | YELP | Common Stock | Sale | -3.46% | $199,472 | $26.60 | -7,500 | 209,300 | 15 Apr 2026 | Direct |
| Craig Saldanha | YELP | Common Stock | Sale | -0.45% | $29,664 | $24.72 | -1,200 | 267,835 | 01 Apr 2026 | Direct |
| David A. Schwarzbach | YELP | Common Stock | Sale | -3.34% | $187,500 | $25.00 | -7,500 | 216,800 | 23 Mar 2026 | Direct |
| Carmen Amara | YELP | Common Stock | Tax liability | -1.29% | -1,805 | 137,679 | 15 Mar 2026 | Direct | ||
| Craig Saldanha | YELP | Common Stock | Tax liability | -0.49% | -1,315 | 269,035 | 15 Mar 2026 | Direct | ||
| Sam Eaton | YELP | Common Stock | Tax liability | -1.88% | -4,228 | 220,148 | 15 Mar 2026 | Direct | ||
| Joseph R. Nachman | YELP | Common Stock | Tax liability | -1.35% | -3,957 | 288,785 | 15 Mar 2026 | Direct | ||
| David A. Schwarzbach | YELP | Common Stock | Tax liability | -1.61% | -3,659 | 224,300 | 15 Mar 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Common Stock | Tax liability | -0.78% | -7,560 | 959,414 | 15 Mar 2026 | Direct | ||
| David A. Schwarzbach | YELP | Common Stock | Sale | -4.2% | $250,000 | $25.00 | -10,000 | 227,959 | 12 Mar 2026 | Direct |
| Joseph R. Nachman | YELP | Common Stock | Sale | -0.85% | $60,451 | $24.19 | -2,499 | 292,742 | 06 Mar 2026 | Direct |
| Carmen Amara | YELP | Common Stock | Award | 11.8% | 14,666 | 139,484 | 04 Mar 2026 | Direct | ||
| Craig Saldanha | YELP | Common Stock | Award | 6.8% | 17,216 | 270,350 | 04 Mar 2026 | Direct | ||
| Sam Eaton | YELP | Common Stock | Award | 12.1% | 24,231 | 224,376 | 04 Mar 2026 | Direct | ||
| Joseph R. Nachman | YELP | Common Stock | Award | 9.2% | 24,868 | 295,241 | 04 Mar 2026 | Direct | ||
| David A. Schwarzbach | YELP | Common Stock | Award | 11.3% | 24,231 | 237,959 | 04 Mar 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Common Stock | Award | 5.31% | 48,779 | 966,974 | 04 Mar 2026 | Direct | ||
| Craig Saldanha | YELP | Common Stock | Sale | -0.47% | $26,136 | $21.78 | -1,200 | 253,134 | 02 Mar 2026 | Direct |
| Logan Green | YELP | Common Stock | Award | 20.1% | 2,194 | 13,131 | 01 Mar 2026 | Direct | ||
| Fred D. Anderson | YELP | Common Stock | Award | 6.26% | 3,154 | 53,518 | 01 Mar 2026 | Direct | ||
| Dan Jedda | YELP | Common Stock | Sale | -7.89% | $30,773 | $21.02 | -1,464 | 17,100 | 23 Feb 2026 | Direct |
| Carmen Amara | YELP | Common Stock | Tax liability | -9.63% | -13,298 | 124,818 | 20 Feb 2026 | Direct | ||
| Craig Saldanha | YELP | Common Stock | Tax liability | -3.82% | -10,088 | 254,334 | 20 Feb 2026 | Direct | ||
| Sam Eaton | YELP | Common Stock | Tax liability | -11.3% | -25,437 | 200,145 | 20 Feb 2026 | Direct | ||
| Joseph R. Nachman | YELP | Common Stock | Tax liability | -5.98% | -17,188 | 270,373 | 20 Feb 2026 | Direct | ||
| David A. Schwarzbach | YELP | Common Stock | Tax liability | -7.21% | -16,601 | 213,728 | 20 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Common Stock | Tax liability | -4.83% | -46,632 | 918,195 | 20 Feb 2026 | Direct | ||
| Joseph R. Nachman | YELP | Common Stock | Sale | -2.38% | $170,400 | $24.34 | -7,000 | 287,561 | 06 Feb 2026 | Direct |
| Jeremy Stoppelman | YELP | Common Stock | Sale | -0.64% | $150,016 | $24.20 | -6,200 | 964,827 | 05 Feb 2026 | Direct |
| Jeremy Stoppelman | YELP | Common Stock | Options Exercise | 0.64% | 6,200 | 971,027 | 05 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Stock Option (Right to Buy) | Options Exercise | -100% | -6,200 | 0 | 05 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Common Stock | Sale | -3.02% | $743,616 | $24.79 | -30,000 | 964,827 | 04 Feb 2026 | Direct |
| Jeremy Stoppelman | YELP | Common Stock | Options Exercise | 3.11% | 30,000 | 994,827 | 04 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Stock Option (Right to Buy) | Options Exercise | -82.9% | -30,000 | 6,200 | 04 Feb 2026 | Direct | ||
| Carmen Amara | YELP | Common Stock | Award | 85.7% | 63,738 | 138,116 | 03 Feb 2026 | Direct | ||
| Craig Saldanha | YELP | Common Stock | Award | 38.5% | 73,543 | 264,422 | 03 Feb 2026 | Direct | ||
| Sam Eaton | YELP | Common Stock | Award | 83.6% | 102,702 | 225,582 | 03 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Common Stock | Sale | -3.02% | $785,329 | $26.18 | -30,000 | 964,827 | 03 Feb 2026 | Direct |
| Jeremy Stoppelman | YELP | Common Stock | Options Exercise | 3.11% | 30,000 | 994,827 | 03 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Common Stock | Award | 27.6% | 208,369 | 964,827 | 03 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Stock Option (Right to Buy) | Options Exercise | -45.3% | -30,000 | 36,200 | 03 Feb 2026 | Direct | ||
| Joseph R. Nachman | YELP | Common Stock | Award | 56% | 105,681 | 294,561 | 03 Feb 2026 | Direct | ||
| David A. Schwarzbach | YELP | Common Stock | Award | 80.5% | 102,702 | 230,329 | 03 Feb 2026 | Direct | ||
| Craig Saldanha | YELP | Common Stock | Sale | -0.62% | $32,880 | $27.40 | -1,200 | 190,879 | 02 Feb 2026 | Direct |
| Jeremy Stoppelman | YELP | Common Stock | Sale | -3.81% | $826,089 | $27.54 | -30,000 | 756,458 | 02 Feb 2026 | Direct |
| Jeremy Stoppelman | YELP | Common Stock | Options Exercise | 3.97% | 30,000 | 786,458 | 02 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Stock Option (Right to Buy) | Options Exercise | -31.2% | -30,000 | 66,200 | 02 Feb 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Common Stock | Sale | -3.81% | $817,872 | $27.26 | -30,000 | 756,458 | 30 Jan 2026 | Direct |
| Jeremy Stoppelman | YELP | Common Stock | Options Exercise | 3.97% | 30,000 | 786,458 | 30 Jan 2026 | Direct | ||
| Jeremy Stoppelman | YELP | Stock Option (Right to Buy) | Options Exercise | -23.8% | -30,000 | 96,200 | 30 Jan 2026 | Direct |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.