Jeffrey B. Coyne - 15 Aug 2022 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 Aug 2022
Net transactions value
-$30,935
Form type
4
Filing time
17 Aug 2022, 17:02:36 UTC
Previous filing
17 May 2022
Next filing
17 Nov 2022
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +1,366 +17% $0.000000 9,219 15 Aug 2022 Direct F1
transaction MAX Class A Common Stock Tax liability $4,252 -473 -5.1% $8.99 8,746 15 Aug 2022 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +6,544 +75% $0.000000 15,290 15 Aug 2022 Direct F1
transaction MAX Class A Common Stock Tax liability $20,344 -2,263 -15% $8.99 13,027 15 Aug 2022 Direct F3
transaction MAX Class A Common Stock Options Exercise $0 +2,037 +16% $0.000000 15,064 15 Aug 2022 Direct F1
transaction MAX Class A Common Stock Tax liability $6,338 -705 -4.7% $8.99 14,359 15 Aug 2022 Direct F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -1,366 -8.3% $0.000000 15,022 15 Aug 2022 Class A Common Stock 1,366 Direct F5, F6
transaction MAX Restricted Stock Units Options Exercise $0 -6,544 -6.7% $0.000000 91,613 15 Aug 2022 Class A Common Stock 6,544 Direct F7, F8
transaction MAX Restricted Stock Units Options Exercise $0 -2,037 -25% $0.000000 6,113 15 Aug 2022 Class A Common Stock 2,037 Direct F9, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F3 In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F4 In accordance with the terms of the RSU grant, 705 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F5 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F6 One quarter of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F7 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F8 One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
F9 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
F10 One quarter of the RSUs will vest on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.