Jeffrey B. Coyne - May 15, 2022 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Stock symbol
MAX
Transactions as of
May 15, 2022
Transactions value $
-$42,890
Form type
4
Date filed
5/17/2022, 06:48 PM
Previous filing
Mar 17, 2022
Next filing
Aug 17, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +5.46K $0.00 5.46K May 15, 2022 Direct F1
transaction MAX Class A Common Stock Tax liability -$19.5K -1.89K -34.58% $10.33 3.57K May 15, 2022 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +6.54K +183.12% $0.00 10.1K May 15, 2022 Direct F1
transaction MAX Class A Common Stock Tax liability -$23.4K -2.26K -22.37% $10.33 7.85K May 15, 2022 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -5.46K -25% $0.00 16.4K May 15, 2022 Class A Common Stock 5.46K $0.00 Direct F4, F5
transaction MAX Restricted Stock Units Options Exercise $0 -6.54K -6.25% $0.00 98.2K May 15, 2022 Class A Common Stock 6.54K Direct F6, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 According to the RSU grant, 1,889 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F3 According to the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F4 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F5 One quarter of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F6 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F7 One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.