Jeffrey B. Coyne - 15 Nov 2022 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 Nov 2022
Net transactions value
-$41,685
Form type
4
Filing time
17 Nov 2022, 17:04:11 UTC
Previous filing
17 Aug 2022
Next filing
17 Feb 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +1,365 +9.5% $0.000000 15,724 15 Nov 2022 Direct F1
transaction MAX Class A Common Stock Tax liability $6,769 -473 -3% $14.31 15,251 15 Nov 2022 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +6,544 +43% $0.000000 21,795 15 Nov 2022 Direct F1
transaction MAX Class A Common Stock Tax liability $32,384 -2,263 -10% $14.31 19,532 15 Nov 2022 Direct F3
transaction MAX Class A Common Stock Options Exercise $0 +509 +2.6% $0.000000 20,041 15 Nov 2022 Direct F1
transaction MAX Class A Common Stock Tax liability $2,533 -177 -0.88% $14.31 19,864 15 Nov 2022 Direct F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -1,365 -9.1% $0.000000 13,657 15 Nov 2022 Class A Common Stock 1,365 Direct F5, F6
transaction MAX Restricted Stock Units Options Exercise $0 -6,544 -7.1% $0.000000 85,069 15 Nov 2022 Class A Common Stock 6,544 Direct F7, F8
transaction MAX Restricted Stock Units Options Exercise $0 -509 -8.3% $0.000000 5,604 15 Nov 2022 Class A Common Stock 509 Direct F9, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F3 In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F4 In accordance with the terms of the RSU grant, 177 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F5 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F6 One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F7 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F8 One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
F9 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
F10 One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.