Jeffrey B. Coyne - 15 Aug 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 Aug 2021
Net transactions value
$0
Form type
4
Filing time
17 Mar 2022, 16:59:17 UTC
Previous filing
07 May 2021
Next filing
17 May 2022
SEC
View on sec.gov

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Award $0 +8,150 $0.000000 8,150 15 Aug 2021 Class A Common Stock 8,150 Direct F1, F2, F3, F4
transaction MAX Restricted Stock Units Award $0 +104,700 $0.000000 104,700 15 Mar 2022 Class A Common Stock 104,700 Direct F4, F5, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents grant of restricted stock units ("RSUs") under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
F2 This late filing is due to an inadvertent administrative error.
F3 One quarter of the RSUs will vest on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F4 Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
F5 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F6 One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.