Kate Gulliver - Nov 4, 2025 Form 4 Insider Report for Wayfair Inc. (W)

Signature
/s/ Enrique Colbert, Attorney-In-Fact for Kate Gulliver
Stock symbol
W
Transactions as of
Nov 4, 2025
Transactions value $
-$982,346
Form type
4
Date filed
11/6/2025, 04:36 PM
Previous filing
Oct 3, 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Gulliver Kate CFO and Chief Admin Officer C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON /s/ Enrique Colbert, Attorney-In-Fact for Kate Gulliver 2025-11-06 0001950170

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction W Class A Common Stock Sale -$982K -9.61K -5.19% $102.20 175K Nov 4, 2025 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 6, 2025.