Insider Transactions Reported by 18 Insiders of Wayfair Inc.

Symbol: W on NYSE
Location: Boston, MA

Key facts

W - Wayfair Inc. has 18 insiders with reported activity on this page.
Net insider value flow over the last year: -$301,052,862.
Recent transaction rows are available for direct filing-level review.

Change

Buy value: $11,995; sell value: $301,064,857.
Net share flow: -3,728,593.

Research use

This page gives a plain-language issuer insider context before you inspect transaction-level evidence.
Use the filing links below to verify timestamps, codes, and ownership impacts directly from SEC forms.

Evidence

Filed on Form 4

Issuer insider activity is sourced from SEC Forms 3, 4, and 5.

See Original Filing

Insider trading overview

Last 12 months

Net insider flow leans to selling over the last 12 months. Net value: -$301,052,862.

Buys

$11,995

Shares: 160

Insiders: 1

Sells

$301,064,858

Shares: 3,728,753

Insiders: 5

Net

-$301,052,862

Shares: -3,728,593

Insiders: -4

Window (months)	Buy shares	Sell shares	Buy $	Sell $	Net $
0-3	0	480,000	$0	$37,170,635	-$37,170,635
3-6	0	890,494	$0	$86,493,811	-$86,493,811
6-9	160	965,461	$11,995	$89,302,017	-$89,290,022
9-12	0	1,392,798	$0	$88,098,394	-$88,098,394

Wayfair Inc. executives and other stock owners filed with the SEC include:

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Valuation	Report Date
Niraj Shah	Chief Executive Officer, Director	$484,445,255	-$145,645,833	-23%	Mixed	23 Apr 2026
Steven Conine	Director	$484,299,009	-$145,670,990	-23%	Mixed	23 Apr 2026
Michael A. Kumin	Director	$28,878,316	+$11,995	+0.04%	Mixed	05 Mar 2026
Fiona Tan	Chief Technology Officer	$22,397,856	-$3,128,458	-12%	Mixed	01 May 2026
Kate Gulliver	CFO and Chief Admin Officer	$16,103,110	-$4,869,277	-23%	Mixed	01 May 2026
Steve Oblak	Chief Commercial Officer	$15,752,744			Mixed	20 Sep 2023
Thomas Netzer	Chief Operating Officer	$11,668,348			Mixed	17 Dec 2024
Jon Blotner	Pres., Commercial & Operations	$8,079,396	-$1,750,299	-18%	Mixed	01 May 2026
Michael D. Fleisher	Chief Financial Officer	$6,189,210			Mixed	15 Oct 2022
James R. Miller	Chief Technology Officer	$3,077,732			Mixed	01 Feb 2022
Jeffrey G. Naylor	Director	$2,727,451			Mixed	05 Mar 2026
Michael E. Sneed	Director	$2,192,426			Mixed	12 Nov 2025
Andrea Jung	Director	$1,529,150			Mixed	14 Aug 2025
Jeremy King	Director	$992,407			Mixed	14 Aug 2025
Diana Frost	Director	$685,246			Mixed	05 Mar 2026
Anke Schaferkordt	Director	$478,714			Filing P/S	02 May 2025
III Harry A. Lawton	Director	$201,975			Mixed	12 Nov 2025
Michael W. Choe	Director				Mixed	06 Sep 2023

Top shareholders of Wayfair Inc. (13F + 13D/G + 3/4/5)

Grouped by holder across the latest SEC ownership disclosures. Ownership % is shown only when it is directly reported or safely comparable across share classes.

Methodology: rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. — indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.

Holder	Source	Role / Reporting	Ownership %	Shares	Holdings Value	12M Net Δ	As of	Details
Capital World Investors	13D/G 13F	Company	13%	13,374,574	$1,194,750,695	+$147,177,071	30 Sep 2025	13D/G 13F
Niraj Shah	13D/G 3/4/5	Chief Executive Officer, Director	8.2%	9,725,290	$708,098,365	-$78,475,200	31 Mar 2026	13D/G 3/4/5
Steven Conine	13D/G 3/4/5	Director	8.2%	9,725,064	$708,081,910	-$78,561,990	31 Mar 2026	13D/G 3/4/5
RENAISSANCE TECHNOLOGIES LLC	13F 13D/G	Company	4.5% from 13D/G	4,972,425	$373,976,084	—	31 Mar 2026	13F 13D/G
BAILLIE GIFFORD & CO	13D/G 13F	Company	4%	4,149,211	$370,649,019	$0	30 Sep 2025	13D/G 13F
Prescott General Partners LLC	13F 13D/G	Company	2.9% from 13D/G	2,322,401	$174,667,779	—	31 Mar 2026	13F 13D/G
Michael A. Kumin	3/4/5	Director	0.35%	379,753	$28,878,316	+$11,995	05 Mar 2026	3/4/5
Jeffrey G. Naylor	3/4/5	Director	0.03%	33,052	$2,727,451	—	05 Mar 2026	3/4/5
Michael E. Sneed	3/4/5	Director	0.02%	24,543	$2,192,426	—	12 Nov 2025	3/4/5
Andrea Jung	3/4/5	Director	0.02%	20,435	$1,529,150	—	14 Aug 2025	3/4/5
Jeremy King	3/4/5	Director	0.02%	17,543	$992,407	—	14 Aug 2025	3/4/5
Anke Schaferkordt	3/4/5	Director	0.01%	14,689	$478,714	—	02 May 2025	3/4/5
Diana Frost	3/4/5	Director	0.01%	8,304	$685,246	—	05 Mar 2026	3/4/5
III Harry A. Lawton	3/4/5	Director	0%	2,261	$201,975	—	12 Nov 2025	3/4/5
FMR LLC	13F	Company	15%	16,277,859	$1,224,257,776	—	31 Mar 2026	13F
BlackRock, Inc.	13F	Company	5.2%	5,738,678	$431,605,974	—	31 Mar 2026	13F
VANGUARD CAPITAL MANAGEMENT LLC	13F	Company	4.3%	4,663,199	$350,719,197	—	31 Mar 2026	13F
VANGUARD PORTFOLIO MANAGEMENT LLC	13F	Company	4%	4,388,661	$330,071,194	—	31 Mar 2026	13F
JANUS HENDERSON GROUP PLC	13F	Company	3.5%	3,866,708	$290,812,546	—	31 Mar 2026	13F
JPMORGAN CHASE & CO	13F	Company	2.6%	2,862,046	$199,055,346	—	31 Mar 2026	13F
GREAT HILL PARTNERS, L.P.	13F	Company	2.5%	2,788,912	$209,754,072	—	31 Mar 2026	13F
SPRUCE HOUSE INVESTMENT MANAGEMENT LLC	13F	Company	2.4%	2,600,000	$195,546,000	—	31 Mar 2026	13F
TWO SIGMA INVESTMENTS, LP	13F	Company	2.3%	2,503,995	$188,325,464	—	31 Mar 2026	13F
WELLINGTON MANAGEMENT GROUP LLP	13F	Company	2.2%	2,456,698	$184,768,256	—	31 Mar 2026	13F
GEODE CAPITAL MANAGEMENT, LLC	13F	Company	2%	2,213,897	$167,170,341	—	31 Mar 2026	13F
UBS Group AG	13F	Company	1.8%	1,972,419	$148,345,632	—	31 Mar 2026	13F
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP	13F	Company	1.8%	1,969,981	$148,162,271	—	31 Mar 2026	13F
AQR CAPITAL MANAGEMENT LLC	13F	Company	1.7%	1,853,157	$135,373,120	—	31 Mar 2026	13F
STATE STREET CORP	13F	Company	1.6%	1,736,825	$130,626,608	—	31 Mar 2026	13F
BALYASNY ASSET MANAGEMENT L.P.	13F	Company	1.5%	1,591,870	$119,724,543	—	31 Mar 2026	13F
Atreides Management, LP	13F	Company	1.3%	1,430,997	$107,625,284	—	31 Mar 2026	13F
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	13F	Company	1.1%	1,156,033	$86,945,242	—	31 Mar 2026	13F
Hook Mill Capital Partners, LP	13F	Company	0.95%	1,039,825	$78,205,238	—	31 Mar 2026	13F
DIMENSIONAL FUND ADVISORS LP	13F	Company	0.95%	1,036,531	$77,923,032	—	31 Mar 2026	13F
MORGAN STANLEY	13F	Company	0.89%	977,357	$73,507,133	—	31 Mar 2026	13F
Clearbridge Investments, LLC	13F	Company	0.88%	961,113	$72,285,326	—	31 Mar 2026	13F
D. E. Shaw & Co., Inc.	13F	Company	0.85%	929,228	$69,887,238	—	31 Mar 2026	13F
BNP PARIBAS FINANCIAL MARKETS	13F	Company	0.85%	928,879	$69,860,990	—	31 Mar 2026	13F
Artemis Investment Management LLP	13F	Company	0.8%	877,117	$65,967,970	—	31 Mar 2026	13F
Qube Research & Technologies Ltd	13F	Company	0.7%	771,442	$58,020,153	—	31 Mar 2026	13F
AMERICAN CENTURY COMPANIES INC	13F	Company	0.7%	768,548	$57,802,658	—	31 Mar 2026	13F
Allen Investment Management, LLC	13F	Company	0.68%	749,250	$56,351,093	—	31 Mar 2026	13F
GOLDMAN SACHS GROUP INC	13F	Company	0.66%	721,099	$54,233,856	—	31 Mar 2026	13F
BANK OF NOVA SCOTIA	13F	Company	0.64%	701,000	$52,722,210	—	31 Mar 2026	13F
Squarepoint Ops LLC	13F	Company	0.63%	687,919	$51,738,388	—	31 Mar 2026	13F
JACOBS LEVY EQUITY MANAGEMENT, INC	13F	Company	0.62%	681,488	$51,254,712	—	31 Mar 2026	13F
Southpoint Capital Advisors LP	13F	Company	0.61%	664,286	$49,960,950	—	31 Mar 2026	13F
VANGUARD FIDUCIARY TRUST CO	13F	Company	0.6%	661,088	$49,720,428	—	31 Mar 2026	13F
CITADEL ADVISORS LLC	13F	Company	0.6%	659,072	$49,568,805	—	31 Mar 2026	13F
VOLORIDGE INVESTMENT MANAGEMENT, LLC	13F	Company	0.6%	657,065	$49,417,859	—	31 Mar 2026	13F

Recent Insider Transactions by Companies or Individuals for Wayfair Inc.

Showing up to 300 most recent insider transactions from the last 12 months.

Insider	Symbol	Class	Transaction	%	Value $	* Price $	Shares	Shares Owned	Date	Ownership
Kate Gulliver	W	Restricted Stock Unit ("RSU")	Award				89,714	89,714	01 May 2026	Direct
Jon Blotner	W	Restricted Stock Unit ("RSU")	Award				91,768	91,768	01 May 2026	Direct
Fiona Tan	W	Restricted Stock Unit ("RSUs")	Award				108,292	108,292	01 May 2026	Direct
Steven Conine	W	Class A Common Stock	Sale	-1.64%	$560,776	$78.55	-7,139	429,073	24 Apr 2026	Direct
Niraj Shah	W	Class A Common Stock	Sale	-1.41%	$482,478	$78.62	-6,137	429,137	24 Apr 2026	Direct
Steven Conine	W	Class A Common Stock	Sale	-20.6%	$8,746,543	$77.50	-112,861	436,212	23 Apr 2026	Direct
Niraj Shah	W	Class A Common Stock	Sale	-20.7%	$8,823,105	$77.49	-113,863	435,274	23 Apr 2026	Direct
Steven Conine	W	Class A Common Stock	Conversion of derivative security	1018.9%			500,000	549,073	20 Apr 2026	Direct
Steven Conine	W	Class B Common Stock	Conversion of derivative security	-5.47%			-500,000	8,633,304	20 Apr 2026	Direct
Niraj Shah	W	Class A Common Stock	Conversion of derivative security	1017.6%			500,000	549,137	20 Apr 2026	Direct
Niraj Shah	W	Class B Common Stock	Conversion of derivative security	-5.47%			-500,000	8,634,496	20 Apr 2026	Direct
Jon Blotner	W	Class A Common Stock	Will/Inheritance				100	100	01 Apr 2026	See Footnote
Fiona Tan	W	Class A Common Stock	Tax liability	-50.8%			-11,727	11,366	01 Apr 2026	Direct
Fiona Tan	W	Class A Common Stock	Options Exercise				23,093	23,093	01 Apr 2026	Direct
Fiona Tan	W	Restricted Stock Unit ("RSU")	Options Exercise	-100%			-23,093	0	01 Apr 2026	Direct
Kate Gulliver	W	Class A Common Stock	Tax liability	-5.47%			-9,208	159,071	01 Apr 2026	Direct
Kate Gulliver	W	Class A Common Stock	Options Exercise	12.8%			19,041	168,279	01 Apr 2026	Direct
Kate Gulliver	W	Restricted Stock Units ("RSUs")	Options Exercise	-25.4%			-584	1,712	01 Apr 2026	Direct
Kate Gulliver	W	Restricted Stock Unit ("RSU")	Options Exercise	-100%			-18,457	0	01 Apr 2026	Direct
Steven Conine	W	Class A Common Stock	Sale	-17.5%	$817,594	$78.66	-10,394	49,073	25 Mar 2026	Direct
Niraj Shah	W	Class A Common Stock	Sale	-17.8%	$834,934	$78.69	-10,611	49,137	25 Mar 2026	Direct
Niraj Shah	W	Class A Common Stock	Sale	-2.56%	$121,250	$77.18	-1,571	59,748	24 Mar 2026	Direct
Steven Conine	W	Class A Common Stock	Sale	-2.76%	$130,135	$77.14	-1,687	59,467	24 Mar 2026	Direct
Niraj Shah	W	Class A Common Stock	Sale	-63.8%	$8,322,996	$77.19	-107,818	61,319	23 Mar 2026	Direct
Steven Conine	W	Class A Common Stock	Sale	-63.8%	$8,330,823	$77.20	-107,919	61,154	23 Mar 2026	Direct
Fiona Tan	W	Restricted Stock Unit ("RSUs")	Award				21,457	21,457	18 Mar 2026	Direct
Kate Gulliver	W	Restricted Stock Unit ("RSU")	Award				17,848	17,848	18 Mar 2026	Direct
Jon Blotner	W	Restricted Stock Unit ("RSU")	Award				18,549	18,549	18 Mar 2026	Direct
Michael A. Kumin	W	Class A Common Stock	Award	1%			3,176	319,753	05 Mar 2026	Direct
Diana Frost	W	Class A Common Stock	Award	61.9%			3,176	8,304	05 Mar 2026	Direct
Jeffrey G. Naylor	W	Class A Common Stock	Award	10.6%			3,176	33,052	05 Mar 2026	Direct
Michael A. Kumin	W	Class A Common Stock	Award	1.22%			3,176	263,753	05 Mar 2026	Direct
Steven Conine	W	Class A Common Stock	Sale	-13.8%	$2,125,377	$78.86	-26,950	169,073	26 Feb 2026	Direct
Niraj Shah	W	Class A Common Stock	Sale	-13.8%	$2,129,850	$78.88	-27,000	169,137	26 Feb 2026	Direct
Steven Conine	W	Class A Common Stock	Sale	-32.2%	$6,944,261	$74.63	-93,050	196,023	23 Feb 2026	Direct
Niraj Shah	W	Class A Common Stock	Sale	-32.2%	$6,940,214	$74.63	-93,000	196,137	23 Feb 2026	Direct
Fiona Tan	W	Class A Common Stock	Gift	5.68%			11,370	211,698	23 Feb 2026	By Revocable Trust
Fiona Tan	W	Class A Common Stock	Gift	-100%			-11,370	0	23 Feb 2026	Direct
Diana Frost	W	Class A Common Stock	Tax liability	-9.65%			-548	5,128	02 Feb 2026	Direct
Steven Conine	W	Class A Common Stock	Sale	-34.2%	$16,330,553	$108.87	-150,000	289,073	23 Jan 2026	Direct
Niraj Shah	W	Class A Common Stock	Sale	-34.2%	$16,331,184	$108.87	-150,000	289,137	23 Jan 2026	Direct
Fiona Tan	W	Class A Common Stock	Sale	-4.3%	$1,071,000	$119.00	-9,000	200,328	13 Jan 2026	By Revocable Trust
Jon Blotner	W	Class A Common Stock	Sale	-4.5%	$528,882	$105.84	-4,997	106,107	05 Jan 2026	Direct
Kate Gulliver	W	Class A Common Stock	Sale	-19.6%	$3,886,930	$106.50	-36,497	149,238	02 Jan 2026	Direct
Fiona Tan	W	Class A Common Stock	Tax liability	-51.2%			-11,906	11,370	01 Jan 2026	Direct
Fiona Tan	W	Class A Common Stock	Options Exercise				23,276	23,276	01 Jan 2026	Direct
Fiona Tan	W	Restricted Stock Unit ("RSU")	Options Exercise	-100%			-23,276	0	01 Jan 2026	Direct
Jon Blotner	W	Class A Common Stock	Tax liability	-7.46%			-8,961	111,104	01 Jan 2026	Direct
Jon Blotner	W	Class A Common Stock	Options Exercise	19%			19,209	120,065	01 Jan 2026	Direct
Jon Blotner	W	Restricted Stock Unit ("RSU")	Options Exercise	-100%			-18,702	0	01 Jan 2026	Direct

* An asterisk sign (*) next to the price indicates that the price is likely invalid.