SEC ownership of Wayfair Inc.

Top holders, 13D/G large-stake signals, insider positions, and transaction flow tied to CIK 0001616707.

Comparable stake leader

Capital World Investors

Disclosed value leader

FMR LLC

Comparable rows

50/50

Latest evidence

31 Mar 2026

Ownership snapshot CIK-linked ownership evidence from parsed SEC filings. 3 signals
Comparable ownership rows
50 of 50
Meaning: Rows with safely comparable ownership %
Latest 13D/G holder
Capital World Investors
Source: Latest parsed Schedule 13D/G stake
Latest parsed ownership date
31 Mar 2026
Freshness: Most recent filing date in this holder set
Issuer Names, identifiers, and filing context for this profile. 2 identity fields
Issuer CIK
0001616707
Issuer location
Boston, MA

Ownership snapshot

Top shareholders of Wayfair Inc. (13F + 13D/G + 3/4/5)

Grouped by holder across the latest SEC ownership disclosures. Start with comparable ownership when available, then verify the linked 13F, 13D/G, or 3/4/5 evidence.

Comparable stake leader
Capital World Investors
Disclosed value leader
FMR LLC
Comparable rows
50/50
Latest evidence
31 Mar 2026
13D/G 13F 3/4/5 Lead comparable stake: 13% 13D/G row: Capital World Investors Showing 1-8 of 50 holder rows.

Quick read

Capital World Investors leads the comparable SEC ownership view at 13%.

50 of 50 rows have a safely comparable ownership percentage. Use this as a filing-backed starting point, then open the detailed table for source links, reporting role, position value, share count, and filing date.

Open SEC evidence Opens Capital World Investors's linked filing trail.
Comparable ownership Top 5
Capital World Investors 13%
Niraj Shah 8.2%
Steven Conine 8.2%
RENAISSANCE TECHNOLOGIES LLC 4.5%
BAILLIE GIFFORD & CO 4%

Ownership % is shown only when SEC disclosures are safely comparable across share classes.

Detailed SEC evidence table Showing 1-8 of 50 holder rows
Holder Evidence Ownership % Position 12M Net Δ As of
Capital World Investors
13D/G 13F
Company
13%
$1,194,750,695
13,374,574 shares
+$147,177,071 30 Sep 2025
Niraj Shah
13D/G 3/4/5
Chief Executive Officer, Director
8.2%
$708,098,365
9,725,290 shares
-$78,475,200 31 Mar 2026
Steven Conine
13D/G 3/4/5
Director
8.2%
$708,081,910
9,725,064 shares
-$78,561,990 31 Mar 2026
RENAISSANCE TECHNOLOGIES LLC
13F 13D/G
Company
4.5%
from 13D/G
$373,976,084
4,972,425 shares
31 Mar 2026
BAILLIE GIFFORD & CO
13D/G 13F
Company
4%
$370,649,019
4,149,211 shares
$0 30 Sep 2025
Prescott General Partners LLC
13F 13D/G
Company
2.9%
from 13D/G
$174,667,779
2,322,401 shares
31 Mar 2026
Michael A. Kumin
3/4/5
Director
0.35%
$28,878,316
379,753 shares
+$11,995 05 Mar 2026
Jeffrey G. Naylor
3/4/5
Director
0.03%
$2,727,451
33,052 shares
05 Mar 2026
How to read this table

Rows are grouped by holder and ranked first by SEC-reported ownership % when it is safely comparable, then by disclosed holdings value. indicates unavailable or non-comparable values; "mixed-class rows" means the latest filing spans non-comparable classes.

Forms 3/4/5 flow

Insider trading overview

Net insider flow leans to selling over the last 12 months. Net value: -$262,354,615.

Buys
$11,995
Insiders: 1
Sells
$262,366,610
Insiders: 5
Net
-$262,354,615
Shares: -2,961,720
Window
Last 12 months
4 rolling buckets
Buy value Sell value
Shares: 160 Shares: 2,961,880
Window (months) Buy shares Sell shares Buy value Sell value Net value
0-3 0 5,925 $0 $570,518 -$570,518
3-6 0 720,000 $0 $55,310,336 -$55,310,336
6-9 0 959,996 $0 $101,170,463 -$101,170,463
9-12 160 1,275,959 $11,995 $105,315,293 -$105,303,298

Reporting owners

Insider holders from Forms 3/4/5

Showing 1-18 of 18 reporting-owner rows connected to Wayfair Inc.. Open a relationship link for the CIK-to-CIK filing trail.

Rows
18
Largest Forms 3/4/5 holder
Niraj Shah
Net 12M change
-$262,354,615
Latest report
01 Jul 2026
Name Relationship Holdings Value Past Year Net Change Change % Valuation Report Date
Niraj Shah Chief Executive Officer, Director $484,445,255 -$126,823,284 -21% Mixed 23 Apr 2026
Steven Conine Director $484,299,009 -$126,824,617 -21% Mixed 23 Apr 2026
Michael A. Kumin Director $28,878,316 +$11,995 +0.04% Mixed 05 Mar 2026
Fiona Tan Chief Technology Officer $21,901,530 -$2,310,842 -9.5% Median 01 Jul 2026
Kate Gulliver CFO and Chief Admin Officer $15,952,187 -$4,869,277 -23% Mixed 01 Jul 2026
Steve Oblak Chief Commercial Officer $15,752,744 Mixed 20 Sep 2023
Thomas Netzer Chief Operating Officer $11,668,348 Mixed 17 Dec 2024
Jon Blotner Pres., Commercial & Operations $11,355,674 -$1,538,590 -12% Mixed 01 Jul 2026
Michael D. Fleisher Chief Financial Officer $6,189,210 Mixed 15 Oct 2022
James R. Miller Chief Technology Officer $3,077,732 Mixed 01 Feb 2022
Jeffrey G. Naylor Director $2,727,451 Mixed 05 Mar 2026
Michael E. Sneed Director $2,192,426 Mixed 12 Nov 2025
Andrea Jung Director $1,529,150 Mixed 14 Aug 2025
Jeremy King Director $992,407 Mixed 14 Aug 2025
Diana Frost Director $685,246 Mixed 05 Mar 2026
Anke Schaferkordt Director $478,714 Filing P/S 02 May 2025
III Harry A. Lawton Director $201,975 Mixed 12 Nov 2025
Michael W. Choe Director Mixed 06 Sep 2023

Recent insider transactions for Wayfair Inc.

Showing up to 300 recent insider transactions from the last 12 months.

Insider Symbol Class Transaction % SEC-reported value SEC-reported price Shares Shares owned Date Ownership
Jon Blotner W Class A Common Stock Sale -4.81% $570,518 $96.29 -5,925 117,344 02 Jul 2026 Direct
Fiona Tan W Class A Common Stock Tax liability -36.2% -14,357 25,280 01 Jul 2026 Direct
Fiona Tan W Class A Common Stock Options Exercise 248.7% 28,271 39,637 01 Jul 2026 Direct
Fiona Tan W Restricted Stock Unit ("RSU") Options Exercise -88.7% -28,271 3,597 01 Jul 2026 Direct
Kate Gulliver W Class A Common Stock Tax liability -6.22% -11,347 171,190 01 Jul 2026 Direct
Kate Gulliver W Class A Common Stock Options Exercise 14.8% 23,466 182,537 01 Jul 2026 Direct
Kate Gulliver W Restricted Stock Units ("RSUs") Options Exercise -25% -428 1,284 01 Jul 2026 Direct
Kate Gulliver W Restricted Stock Unit ("RSU") Options Exercise -98.3% -23,038 392 01 Jul 2026 Direct
Jon Blotner W Class A Common Stock Tax liability -8.42% -11,339 123,269 01 Jul 2026 Direct
Jon Blotner W Class A Common Stock Options Exercise 21.1% 23,450 134,608 01 Jul 2026 Direct
Jon Blotner W Restricted Stock Units ("RSUs") Options Exercise -98.6% -23,450 327 01 Jul 2026 Direct
Kate Gulliver W Restricted Stock Unit ("RSU") Award 89,714 89,714 01 May 2026 Direct
Jon Blotner W Restricted Stock Unit ("RSU") Award 91,768 91,768 01 May 2026 Direct
Fiona Tan W Restricted Stock Unit ("RSUs") Award 108,292 108,292 01 May 2026 Direct
Steven Conine W Class A Common Stock Sale -1.64% $560,776 $78.55 -7,139 429,073 24 Apr 2026 Direct
Niraj Shah W Class A Common Stock Sale -1.41% $482,478 $78.62 -6,137 429,137 24 Apr 2026 Direct
Steven Conine W Class A Common Stock Sale -20.6% $8,746,543 $77.50 -112,861 436,212 23 Apr 2026 Direct
Niraj Shah W Class A Common Stock Sale -20.7% $8,823,105 $77.49 -113,863 435,274 23 Apr 2026 Direct
Steven Conine W Class A Common Stock Conversion of derivative security 1018.9% 500,000 549,073 20 Apr 2026 Direct
Steven Conine W Class B Common Stock Conversion of derivative security -5.47% -500,000 8,633,304 20 Apr 2026 Direct
Niraj Shah W Class A Common Stock Conversion of derivative security 1017.6% 500,000 549,137 20 Apr 2026 Direct
Niraj Shah W Class B Common Stock Conversion of derivative security -5.47% -500,000 8,634,496 20 Apr 2026 Direct
Jon Blotner W Class A Common Stock Will/Inheritance 100 100 01 Apr 2026 See Footnote
Fiona Tan W Class A Common Stock Tax liability -50.8% -11,727 11,366 01 Apr 2026 Direct
Fiona Tan W Class A Common Stock Options Exercise 23,093 23,093 01 Apr 2026 Direct
Fiona Tan W Restricted Stock Unit ("RSU") Options Exercise -100% -23,093 0 01 Apr 2026 Direct
Kate Gulliver W Class A Common Stock Tax liability -5.47% -9,208 159,071 01 Apr 2026 Direct
Kate Gulliver W Class A Common Stock Options Exercise 12.8% 19,041 168,279 01 Apr 2026 Direct
Kate Gulliver W Restricted Stock Units ("RSUs") Options Exercise -25.4% -584 1,712 01 Apr 2026 Direct
Kate Gulliver W Restricted Stock Unit ("RSU") Options Exercise -100% -18,457 0 01 Apr 2026 Direct
Steven Conine W Class A Common Stock Sale -17.5% $817,594 $78.66 -10,394 49,073 25 Mar 2026 Direct
Niraj Shah W Class A Common Stock Sale -17.8% $834,934 $78.69 -10,611 49,137 25 Mar 2026 Direct
Niraj Shah W Class A Common Stock Sale -2.56% $121,250 $77.18 -1,571 59,748 24 Mar 2026 Direct
Steven Conine W Class A Common Stock Sale -2.76% $130,135 $77.14 -1,687 59,467 24 Mar 2026 Direct
Niraj Shah W Class A Common Stock Sale -63.8% $8,322,996 $77.19 -107,818 61,319 23 Mar 2026 Direct
Steven Conine W Class A Common Stock Sale -63.8% $8,330,823 $77.20 -107,919 61,154 23 Mar 2026 Direct
Fiona Tan W Restricted Stock Unit ("RSUs") Award 21,457 21,457 18 Mar 2026 Direct
Kate Gulliver W Restricted Stock Unit ("RSU") Award 17,848 17,848 18 Mar 2026 Direct
Jon Blotner W Restricted Stock Unit ("RSU") Award 18,549 18,549 18 Mar 2026 Direct
Michael A. Kumin W Class A Common Stock Award 1% 3,176 319,753 05 Mar 2026 Direct
Diana Frost W Class A Common Stock Award 61.9% 3,176 8,304 05 Mar 2026 Direct
Jeffrey G. Naylor W Class A Common Stock Award 10.6% 3,176 33,052 05 Mar 2026 Direct
Michael A. Kumin W Class A Common Stock Award 1.22% 3,176 263,753 05 Mar 2026 Direct
Steven Conine W Class A Common Stock Sale -13.8% $2,125,377 $78.86 -26,950 169,073 26 Feb 2026 Direct
Niraj Shah W Class A Common Stock Sale -13.8% $2,129,850 $78.88 -27,000 169,137 26 Feb 2026 Direct
Steven Conine W Class A Common Stock Sale -32.2% $6,944,261 $74.63 -93,050 196,023 23 Feb 2026 Direct
Niraj Shah W Class A Common Stock Sale -32.2% $6,940,214 $74.63 -93,000 196,137 23 Feb 2026 Direct
Fiona Tan W Class A Common Stock Gift 5.68% 11,370 211,698 23 Feb 2026 By Revocable Trust
Fiona Tan W Class A Common Stock Gift -100% -11,370 0 23 Feb 2026 Direct
Diana Frost W Class A Common Stock Tax liability -9.65% -548 5,128 02 Feb 2026 Direct
* marks a reported price that did not pass the local price check.
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