Kate Gulliver - 01 Oct 2025 Form 4 Insider Report for Wayfair Inc. (W)

Role: CFO and Chief Admin Officer
Signature: /s/ Enrique Colbert, Attorney-In-Fact for Kate Gulliver
Issuer symbol: W
Transactions as of: 01 Oct 2025
Net transactions value: -$1,118,232
Form type: 4
Filing time: 03 Oct 2025, 16:22:49 UTC
Previous filing: 24 Sep 2025
Next filing: 06 Nov 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Gulliver Kate	CFO and Chief Admin Officer	C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON	/s/ Enrique Colbert, Attorney-In-Fact for Kate Gulliver	03 Oct 2025	0001950170

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	W	Class A Common Stock	Options Exercise	$0	+335	+0.2%	$0.000000	171,624	01 Oct 2025	Direct
transaction	W	Class A Common Stock	Options Exercise	$0	+181	+0.11%	$0.000000	171,805	01 Oct 2025	Direct
transaction	W	Class A Common Stock	Options Exercise	$0	+217	+0.13%	$0.000000	172,022	01 Oct 2025	Direct
transaction	W	Class A Common Stock	Options Exercise	$0	+584	+0.34%	$0.000000	172,606	01 Oct 2025	Direct
transaction	W	Class A Common Stock	Options Exercise	$0	+25,444	+15%	$0.000000	198,050	01 Oct 2025	Direct
transaction	W	Class A Common Stock	Tax liability	$1,118,232	-12,941	-6.5%	$86.41	185,109	01 Oct 2025	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	W	Restricted Stock Unit ("RSU")	Options Exercise	$0	-335	-100%	$0.000000	0	01 Oct 2025	Class A Common Stock	335		Direct	F2, F3
transaction	W	Restricted Stock Unit ("RSU")	Options Exercise	$0	-181	-10%	$0.000000	1,567	01 Oct 2025	Class A Common Stock	181		Direct	F2, F4
transaction	W	Restricted Stock Unit ("RSU")	Options Exercise	$0	-217	-14%	$0.000000	1,309	01 Oct 2025	Class A Common Stock	217		Direct	F2, F5
transaction	W	Restricted Stock Units ("RSUs")	Options Exercise	$0	-584	-17%	$0.000000	2,880	01 Oct 2025	Class A Common Stock	584		Direct	F2, F6
transaction	W	Restricted Stock Unit ("RSU")	Options Exercise	$0	-25,444	-100%	$0.000000	0	01 Oct 2025	Class A Common Stock	25,444		Direct	F2, F7

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.
F2	Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.
F3	These RSUs, which were granted on November 12, 2020, vest upon the satisfaction of a service condition and have no expiration date. The service condition was fully satisfied on October 1, 2025.
F4	These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, an aggregate amount of 1,567 shares will vest in substantially equal quarterly amounts commencing on January 1, 2026.
F5	These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 217 shares will vest on each of January 1, 2026, and April 1, 2026, and an aggregate amount of 875 shares will vest in substantially equal quarterly amounts commencing July 1, 2026.
F6	These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 584 shares will vest on each of January 1, 2026, and April 1, 2026, and an aggregate amount of 1,712 shares will vest in equal quarterly amounts commencing July 1, 2026.
F7	These RSUs, which were granted on September 22, 2025, vest upon the satisfaction of a service condition and have no expiration date. The service condition was fully satisfied on October 1, 2025.