Scott K. Milsten - 02 Jan 2024 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Signature
/s/ Scott K. Milsten
Issuer symbol
ELF
Transactions as of
02 Jan 2024
Net transactions value
-$7,873,686
Form type
4
Filing time
04 Jan 2024, 16:07:55 UTC
Previous filing
06 Dec 2023
Next filing
09 Jan 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Options Exercise $1,103,963 +64,939 +82% $17.00 144,043 02 Jan 2024 Direct F1, F2
transaction ELF Common Stock, $0.01 par value Sale $79,676 -600 -0.42% $132.79 143,443 02 Jan 2024 Direct F1, F2, F3
transaction ELF Common Stock, $0.01 par value Sale $160,854 -1,200 -0.84% $134.04 142,243 02 Jan 2024 Direct F1, F2, F4
transaction ELF Common Stock, $0.01 par value Sale $380,915 -2,814 -2% $135.36 139,429 02 Jan 2024 Direct F1, F2, F5
transaction ELF Common Stock, $0.01 par value Sale $1,058,176 -7,760 -5.6% $136.36 131,669 02 Jan 2024 Direct F1, F2, F6
transaction ELF Common Stock, $0.01 par value Sale $741,117 -5,401 -4.1% $137.22 126,268 02 Jan 2024 Direct F1, F2, F7
transaction ELF Common Stock, $0.01 par value Sale $3,383,006 -24,446 -19% $138.39 101,822 02 Jan 2024 Direct F1, F2, F8
transaction ELF Common Stock, $0.01 par value Sale $1,492,779 -10,710 -11% $139.38 91,112 02 Jan 2024 Direct F1, F2, F9
transaction ELF Common Stock, $0.01 par value Sale $1,666,978 -11,908 -13% $139.99 79,204 02 Jan 2024 Direct F1, F2, F10
transaction ELF Common Stock, $0.01 par value Sale $14,147 -100 -0.13% $141.47 79,104 02 Jan 2024 Direct F1, F2
holding ELF Common Stock, $0.01 par value 22,761 02 Jan 2024 By Milsten/Conner Trust dated October 17, 2008

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction ELF Stock Option (Right to Buy) (Common Stock) Options Exercise $0 -64,939 -67% $0.000000 32,342 02 Jan 2024 Common Stock 64,939 $17.00 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 28, 2022.
F2 Includes 63,714 restricted stock units.
F3 The transaction was executed in multiple trades in prices ranging from $132.66 to $132.97, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F4 The transaction was executed in multiple trades in prices ranging from $133.72 to $134.62, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F5 The transaction was executed in multiple trades in prices ranging from $134.80 to $135.79, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F6 The transaction was executed in multiple trades in prices ranging from $135.81 to $136.80, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F7 The transaction was executed in multiple trades in prices ranging from $136.83 to $137.82, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F8 The transaction was executed in multiple trades in prices ranging from $137.84 to $138.83, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F9 The transaction was executed in multiple trades in prices ranging from $138.85 to $139.83, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F10 The transaction was executed in multiple trades in prices ranging from $139.87 to $140.25, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Remarks:

Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer