| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $1.1M | +64.9K | +82.09% | $17.00 | 144K | Jan 2, 2024 | Direct | F1, F2 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$79.7K | -600 | -0.42% | $132.79 | 143K | Jan 2, 2024 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$161K | -1.2K | -0.84% | $134.05 | 142K | Jan 2, 2024 | Direct | F1, F2, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$381K | -2.81K | -1.98% | $135.36 | 139K | Jan 2, 2024 | Direct | F1, F2, F5 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.06M | -7.76K | -5.57% | $136.36 | 132K | Jan 2, 2024 | Direct | F1, F2, F6 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$741K | -5.4K | -4.1% | $137.22 | 126K | Jan 2, 2024 | Direct | F1, F2, F7 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$3.38M | -24.4K | -19.36% | $138.39 | 102K | Jan 2, 2024 | Direct | F1, F2, F8 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.49M | -10.7K | -10.52% | $139.38 | 91.1K | Jan 2, 2024 | Direct | F1, F2, F9 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.67M | -11.9K | -13.07% | $139.99 | 79.2K | Jan 2, 2024 | Direct | F1, F2, F10 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$14.1K | -100 | -0.13% | $141.47 | 79.1K | Jan 2, 2024 | Direct | F1, F2 |
| holding | ELF | Common Stock, $0.01 par value | 22.8K | Jan 2, 2024 | By Milsten/Conner Trust dated October 17, 2008 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Stock Option (Right to Buy) (Common Stock) | Options Exercise | $0 | -64.9K | -66.75% | $0.00 | 32.3K | Jan 2, 2024 | Common Stock | 64.9K | $17.00 | Direct | F1 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 28, 2022. |
| F2 | Includes 63,714 restricted stock units. |
| F3 | The transaction was executed in multiple trades in prices ranging from $132.66 to $132.97, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F4 | The transaction was executed in multiple trades in prices ranging from $133.72 to $134.62, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $134.80 to $135.79, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | The transaction was executed in multiple trades in prices ranging from $135.81 to $136.80, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F7 | The transaction was executed in multiple trades in prices ranging from $136.83 to $137.82, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F8 | The transaction was executed in multiple trades in prices ranging from $137.84 to $138.83, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F9 | The transaction was executed in multiple trades in prices ranging from $138.85 to $139.83, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F10 | The transaction was executed in multiple trades in prices ranging from $139.87 to $140.25, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer