| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $11K | +6K | +7.58% | $1.84* | 85.1K | Dec 5, 2023 | Direct | F1, F2 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$49.3K | -400 | -0.47% | $123.15 | 84.7K | Dec 5, 2023 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$386K | -3.08K | -3.64% | $125.21 | 81.6K | Dec 5, 2023 | Direct | F1, F2, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$317K | -2.52K | -3.08% | $125.86 | 79.1K | Dec 5, 2023 | Direct | F1, F2, F5 |
| holding | ELF | Common Stock, $0.01 par value | 22.8K | Dec 5, 2023 | By Milsten/Conner Trust dated October 17, 2008 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Stock Option (Right to Buy) | Options Exercise | $0 | -6K | -100% | $0.00* | 0 | Dec 5, 2023 | Common Stock | 6K | $1.84 | Direct | F1, F6 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 28, 2022. |
| F2 | Includes 63,714 restricted stock units. |
| F3 | The transaction was executed in multiple trades in prices ranging from $123.05 to $123.31, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F4 | The transaction was executed in multiple trades in prices ranging from $124.57 to $125.55, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $125.57 to $126.39, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | Fully vested. |
Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer