| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $86K | +5.06K | +6.4% | $17.00* | 84.2K | Jan 5, 2024 | Direct | F1, F2 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$710K | -5.06K | -6.01% | $140.22 | 79.1K | Jan 5, 2024 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Options Exercise | $170K | +10K | +12.64% | $17.00* | 89.1K | Jan 8, 2024 | Direct | F1, F2 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.5M | -10K | -11.22% | $150.06 | 79.1K | Jan 8, 2024 | Direct | F1, F2, F4 |
| holding | ELF | Common Stock, $0.01 par value | 22.8K | Jan 5, 2024 | By Milsten/Conner Trust dated October 17, 2008 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Stock Option (Right to Buy) (Common Stock) | Options Exercise | $0 | -5.06K | -15.65% | $0.00 | 27.3K | Jan 5, 2024 | Common Stock | 5.06K | $17.00 | Direct | F1 |
| transaction | ELF | Stock Option (Right to Buy) (Common Stock) | Options Exercise | $0 | -10K | -36.66% | $0.00 | 17.3K | Jan 8, 2024 | Common Stock | 10K | $17.00 | Direct | F1 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 28, 2022. |
| F2 | Includes 63,714 restricted stock units. |
| F3 | The transaction was executed in multiple trades in prices ranging from $140.00 to $140.44, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F4 | The transaction was executed in multiple trades in prices ranging from $150.00 to $150.26, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
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